PT BIZ BLOG
Why Your Customer Experience Is Killing Referrals (and How to Fix It)
If you think great outcomes alone are enough to grow your clinic, think again. In this post, Doc Danny shares the three-part communication framework that drives referrals, improves retention, and builds an unforgettable brand ...
Clinician or CEO? Why You Must Choose to Grow Your Practice
If you’re a physical therapist running your own clinic—or dreaming about it—there’s one shift you absolutely must make to scale your business.
According to Danny Matta, DPT and founder of PT Biz, the difference between struggling and t...
How to Rank #1 on Google Maps in 2025 (and Why Most Clinics Are Missing the Mark)
Local SEO has changed—fast. If you’re running a physical therapy clinic and still relying on traditional SEO tactics like keyword-stuffed blog posts and high-traffic vanity metrics, you’re already behind.
In this ...
What’s Your Cash Practice Actually Worth? (And How to Track It)
Most PTs never think about their clinic as an asset. They’re so focused on patient care and revenue that they forget: this business you're building can actually be sold one day. And depending on how you structure it, it might be wor...
Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout
In this episode of the PT Entrepreneur Podcast, Danny sits down with longtime friend and colleague Rob Wilson—performance coach, breathwork expert, and author of Check Engine Light. What starts as a fun trip down memor...
Is It Worth It? Danny on Why Ongoing Visits Matter in Cash-Based PT
If you've ever questioned whether you're truly delivering enough value during ongoing visits—or if you’ve wondered whether clients are just coming back because they like you—this is the blog you need to read.
Dan Matei, founder...
Inside the APTA: The Future of Physical Therapy with Dr. Kyle Covington
Ever wonder what the APTA is actually doing behind the scenes?
You’re not alone. Most PTs have no idea what the organization does day-to-day—or how it’s fighting to fix the exact problems we all complain about: poor reimbur...
The #1 Marketing Mistake Clinicians Make (And How to Fix It)
Ever feel like you’re posting content, running ads, sending emails—and still no one is really paying attention? You’re not alone. Most cash-based clinicians struggle with marketing, but not for the reason you think.
In this episode of...
The 3-Year & 5-Year Dilemmas: Burnout, Leadership & Long-Term Success
Ever feel like you’re stuck in your physical therapy career—or worse, trapped by the business you built? You’re not alone. In this episode of The PT Entrepreneur Podcast, Doc Danny and Yves Gege break down the two most common ...
Breaking the $30K Plateau: Why Growth Stalls and How to Scale Smart
If your clinic is stuck between $20K–$30K per month in revenue, you're not alone—and you're definitely not broken. This is one of the most common plateaus we see among cash-based and hybrid clinic owners. It’s frustrating, confu...
AI, Accountability & The Future of Physical Therapy
In this episode of the PT Entrepreneur Podcast, Doc Danny and Yves Gege dive into how AI is shaking up the healthcare world—and what that means for physical therapists. From AI-driven documentation tools to the cultural shift toward longevity a...
The Slow Death of Insurance-Based Clinics (And How to Future-Proof Yours)
In this episode, Danny Matei breaks down a hard truth: traditional insurance-based PT clinics are dying a slow death—and most clinic owners feel it. With reimbursements shrinking, burnout rising, and turnover at an all-tim...