E810 | Local SEO For Physical Therapy Clinics: Get Found & Fully Booked Without Ads

Apr 29, 2025

cash based physical therapy, danny matta, physical therapy biz, ptbiz, cash based, physical therapy, how to start a physical therapy clinic, hybrid physical therapy, physical therapy website

Let’s be honest. If someone Googles “physical therapy near me” and your clinic doesn’t show up, you’re invisible to the people actively trying to find you.

In this post, PT Biz founder Dr. Danny Mattei outlines 5 simple, high-ROI local SEO strategies to help your clinic rise in local rankings and attract ideal patients—all without spending a dime.

1. Optimize Your Google Business Profile

If you don’t already have one, stop reading this and go claim your Google Business Profile.

Here’s what to do:

Use niche-specific keywords like “ACL rehab,” “sports physical therapy,” or “running injuries”
Add photos of your facility and team
Choose the right categories (e.g., “Physical Therapy Clinic,” “Sports Medicine”)
Post weekly—yes, like social media. Activity signals to Google that you’re legit.

2. Prioritize Reviews (This Alone Can Make or Break You)

You could be the best PT in town—but if your Google reviews don’t reflect that, you’ll lose out.

✅ Create a system for asking every happy client for a review
✅ Make it easy (use QR codes or direct text links)
✅ Ask at peak moments of excitement—like when a patient returns to running pain-free

Aim for 100+ reviews over time. Clinics with more reviews show up higher, get more clicks, and convert more new patients.

3. Clean Up Your Local Listings (NAP Consistency)

NAP = Name, Address, Phone number.

It must be consistent across all platforms:

Google
Yelp
Facebook
Better Business Bureau

Even small differences (e.g., “St.” vs. “Street”) can hurt your rankings. Double-check your listings and fix any inconsistencies.

4. Add Location-Specific Pages to Your Website

Want to rank for “ACL rehab Atlanta” or “Running injuries physical therapy in Denver”?

Create dedicated pages for those terms. Each one should include:

Specific keywords (in headings and body copy)
Examples of your work with that population
Screenshots of relevant reviews
Your clinic address for local SEO

These pages compound in visibility over time and attract higher-quality leads who are searching for exactly what you offer.

5. Write Blogs That Locals Want to Read

Want a runner in your city to find your clinic?

Write a blog like:

Best Running Trails in Atlanta (PT Approved)
How to Avoid Pickleball Injuries in Austin
3 Exercises for ACL Recovery in Denver

Make it: ✅ Niche-relevant
✅ Locally tagged
✅ Actually useful

This builds trust, improves search rankings, and nurtures leads—even if they don’t book on first click.

Don’t Have Time for All This? Here’s a Solution.

Most clinic owners don’t have time to build SEO.

That’s where Clare AI comes in. It saves you 2–5 hours a week by:

Writing your notes for you
Creating visit summaries automatically

That’s 8–20 hours/month you can re-invest into marketing, leadership, or patient care.

👉 Try Clare AI free → meetclaire.ai

Final Thought

SEO works if you work it.

Don’t let “not enough time” be the excuse that keeps your clinic invisible. Claim your listings. Collect reviews. Post helpful content. And if you need time back, use tools like Clare to make it happen.

Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!

Ready to elevate your practice? Book a call at the link below with one of our expert consultants today and start your journey to delivering unparalleled physical therapy.

Podcast Transcript

Danny: Four to eight hours a week. That's what we have found that we can help clinicians save just by using our AI documentation tool. Claire, head to meet claire.ai. Get signed up for 10 free notes that you can use to test this out and see how it can help save you time. Not only does it listen to your note and document the soap note effectively, but also creates a visit summary that you can send your patients after the fact to help with compliance and help them have clarity.

With what the plan is going forward so that you can help them get the result that they want. Now, if you're tired of having to write notes and you want your virtual assistance tool, Claire, to help do that on your behalf and save four to eight hours a week. Head to meet claire.ai. Get signed up for 10 free notes and test it for yourself.

Hey, are you a physical therapist looking to leverage your skillset in a way that helps you create time and financial freedom for yourself and your family? If so, you're in the right spot. My name's Danny Matta, and over the last 15 years, I've done pretty much everything you can in the profession. I've been a staff boutique.

I've been an active duty military officer, physical therapist. I've started my own cash practice, I've sold that cash practice and to date my company, physical therapy has helped over a thousand clinicians start, grow, and scale their own cash practices. So if this sounds like something you wanna do, listen up.

'cause I'm here to help you. Hey, Danny Matay here, and I wanna ask you a question. When someone searches for physical therapy near me, or physical therapy for runners in my area, does your clinic show up? If it's not on the first page of typically Google Maps or an SEO listing, uh, you're missing about 80% of the potential people that might wanna work with you.

So in this episode, we're gonna go over local SEO strategies, five in particular, and the best part is they're free. So let's talk about SEO for a second. Local, SEO. Uh, so local SEO is one of the most common ways that people find local services. Just think about how you interact with, uh, the internet when you are searching for something and, and we're seeing some of this change now with.

Uh, with, with a, with AI and, and, uh, implementation of things like chat, TBT that people are using for search for things. But Google still dominates, dominates local search, uh, for people that are looking for services and products and things like that. 93% of local searches, they result in a click on the first page.

So if you are searching for something, most likely you're gonna click on one of the links that is found on the first page of a Google search. The same thing is, uh, can be said for. Uh, Google Maps. So if you're in your area and you say, I wanna find a, a sandwich shop. I'm hungry for lunch. That's what I want.

You can look in Google Maps, you can look in Yelp, and it's Geotagged locally. So this is local search where you're looking for something specific. This also is very common for. Physical therapy clinics, which is, you know, what we typically help people, uh, run with the businesses we work with, with PT B. So if people are looking for you, they have a pain point they're trying to get help with.

That means they're informed, they know they have a problem, they're looking for a solution. This is why it's so important to be able to show up locally in Google for the things that people are searching for that are relevant to you. So we're gonna talk about that today, uh, and we're gonna talk about five ways that you can.

Actually, uh, improve that, right? So let's go to the iPad, uh, and we'll start to actually show these five different ways. So for local search for clinics, there's five important areas we're gonna start. Number one, with optimizing your Google business page. So your Google Business page, if you're unfamiliar, is essentially when you go to Google and you search any business and you click on that business in the maps feature, or you search for them, they should show up in the search feature of Google.

That is your Google business page. So number one, if you do not have a Google Business page, go sign up for a Google Business page. Pretty easy to do. All you have to do is follow the instructions that Google has to essentially number one claim. Your business. So the name of your business, that's step number one.

Then as you build your page out, you wanna make sure that you are using keywords for what it is that you do, right? So if we think about this, the, uh, the number one thing that you know you're gonna wanna make sure you search for or that you rank for is whatever niche it is that you work with. So let's say it's running right?

So you wanna make sure that when you are, um, building your page, that you make sure you say that, Hey, we are, uh. Atlanta's running physical therapy specialists or whatever, right? Uh, or we help with running related injuries. We help runners get back to whatevers they're gonna do. So as you're building this out, make sure that you're using words that are relevant to your niche as well as physical therapy, if that's what you're trying to rank for, which many people that is, what they, they should try to rank for.

Then you can choose relevant categories. So there's different categories that let you pick from. Are you a restaurant, are you a clinic or, and there's a lot of different ones. These are categories that they'll use with things like ads as well. Um, so it might be something like sports medicine, uh, for instance, it could be, um, physical therapy.

Uh, it could be, uh, re rehabilitation clinic. Uh, anything that's gonna be specific to your niche. These are the categories that you're essentially gonna be listed under. The next big thing, and this is to actually add photos of your location and your team. So. People wanna see where they're going. People want to be able to be familiar with the location that they're going to.

So you wanna take pictures of your facility, of your team, um, and, and upload those into your, uh, Google Business page. Uh, the other thing is you wanna make sure that you're posting on this regularly. For most people, that's gonna be posting weekly, ideally. And that could be a picture of your clinic, it could be a picture of, uh, you know, you working with a patient that could be a local event that you're going to, whatever it is.

Just make sure you're posting on a, on a regular basis, on a weekly basis. Because what that does is it shows Google that you're an active business, right? Uh, and you have to think that like, this is sort of just the game that you have to understand how to play from a local SEO standpoint. Um, and, and just being consistent with that is actually a.

A big help for you to actually continue to rank the, the number one place actually where is gonna make the biggest difference is, is actually reviews. And you might have noticed this yourself when you search for something, um, if you see one location, let's say you're looking at, uh, a restaurant again, you wanna look for a sandwich, you see this one sandwich shop and it has like five Google reviews.

You see this other sandwich shop and it has 500 Google reviews. Which one do you inherently think is probably better, right? Or, or more reliable? More or more, uh, consistent? It's probably the one that has the more reviews, right? Than the one that has barely any. Now, if they're, uh, equivalent, let's say you have two that have 500.

Well then, okay, now I'm gonna dig into this a little bit more and say, well, what kind of sandwiches do they have? What, what kind of reviews do they have? I might read a few of those. What you don't wanna be is that person that has five. Because you could have, you could be amazing and, but you have no social proof.

And social proof goes a long way. The, it always, uh, is fascinating to me how much we trust the opinions of random strangers. But we do, and we do this in many different things in the way we make di buying decisions. So this would be the number one factor I. For a ranking, both in a local map search as well as like pushing people across the line to potentially, you know, have a conversation with you and maybe come in.

So you wanna make this easy. You can do things like a QR code, um, or a direct link. So you can actually do like, uh, like a, like a mini link that you can text to people that goes directly to your review page, especially if you know that they have a Gmail address that's very helpful because they don't have to create one, they then leave a review.

A lot of people have Gmail, but if you can send it to them. Especially, especially when they are excited about a change that they have just made. Let's say they come in and they say, man, I just got back to uh, run into 5K. I felt great. My knee wasn't bothering me at all. This is amazing. You're so helpful.

Awesome. You know, it would be really helpful if you could say that. In a Google review. Uh, 'cause like there's a lot of people like you that are out there that are running through injuries and, and maybe having to avoid running and we'd love to help more of 'em, and people really trust the opinions of others a lot.

Like would you be okay with writing us a, a short Google review? Absolutely. I would love to do that. Make it freaking easy for them. Text them a link that they can go straight to it or a QR code. You say, yeah, here, all you gotta do, just click on this link. It takes you right there. Just, you know, click how many stars you rank us at.

And, and just a, a short uh, explanation of like, you know, what we helped you with. You can even give them an example of like, you know, how to phrase things. 'cause a lot of people get, you know, writer's block, they don't know what to say. So maybe it's like, Hey, what'd we help you with? What did you enjoy the most?

And then who would you recommend coming to see us? Right. And then go ahead and, and, and make it as easy as you possibly can for them. The easier you make it for them, the more likely it is they actually do it right. But from what we see. Especially when we can get clinics up to over a hundred Google reviews.

And that can take, you know, some time. But if you can get over a hundred in a local search compared to most other physical therapy clinics or sports medicine clinics, like you're gonna stick out and it's gonna help you a lot with local search as people are looking for these things. 'cause you gotta keep in mind people are looking for these things and it's geotagging their area 'cause it's trying to be helpful to help them find the better, you know, service option.

Um, that that's what Google wants. And if you can give Google more feedback that you're awesome, it's gonna help show you more to, to people that are looking for you. So, uh, reviews are number two. All right. Local listings, this is a big one that people screw up. Uh, and you may not even know that you have done this.

So when you sign up for your Google Business page, that is considered a local listing. But there's also things like Yelp, Facebook has business pages better, uh, better Business Bureau as an example, uh, as well. And a lot of people will, will make these, but they may have inconsistencies in their, um. Uh, name, address, and phone number.

So the nap, right? So your name, your address, and your phone number. You have to make sure that they're consistent across all of these, because if they're not, that can actually create, um, it, it dings your ranking. Uh, on local SEO it makes it look inconsistent. So this actually will kill your local SEO. So make sure that if you have these different pages, that if, let's say you've moved locations, maybe you didn't update something, like make sure you go in and you.

Update everything so it's consistent. So this was really common that we would see when people would, uh, expand maybe into a bigger space. And they forgot that they have a Facebook page that is a business page that they have. 'cause they don't really use it a whole lot. Or maybe a Yelp page 'cause they don't use it a whole lot, but they don't change it.

And all of a sudden you look inconsistent on, uh, on digital rankings. So make sure you go back in. The other thing too, and to go back for a second to reviews is Google is number one, but in certain areas, certain cities in particular, how we actually say Yelp is actually number two. Uh, especially, I've noticed this on the West coast, uh, that Yelp is more.

Um, of a priority for people than maybe even Google is. And so it just kind of depends where you're at. You would know your area better than anybody else. If that's one that you get a lot of, uh, you know, traction from, then make sure you focus on that. Google, for most people, is gonna be the biggest one. I would say Facebook probably falls in there as number two or three.

Um, but, but for the most part, Google still, uh, number one when it comes to local search. Alright, number four. Uh, the location specific pages you have on your site can be a massive help. And what I mean by that is these are specifically written pages for SEO purposes, um, that, uh, that have very specific keywords.

So, for instance, let's say you live in Atlanta, uh, where like our clinic is, um, you would want to have a page that is physical therapy Atlanta, if that, if that's what you're trying to rank for. Let's say you work with ACL patients a lot, then I would have, uh, ACL physical therapy Atlanta. You know, like something that has these location specific, uh, uh, uh, terms in it.

But in, in a SEO, you know, based page, meaning this is gonna be the name of the page, but then you're going to write content paragraphs about. ACL recovery work that you do, ACL return to sport work that you do, that you know describes the specific work that you do, but also has keywords embedded into it.

And you always want, you also wanna make sure that you have not just keywords. Put some social proof in there about the people that you work with, that specific type of injury and your clinic address, right? So. This could be, you know, uh, running physical therapy Atlanta. Hey, sorry to interrupt the podcast, but I have a huge favor to ask of you.

If you are a longtime listener or a new listener and you're finding value in this podcast, please head over to iTunes or Spotify or wherever you listen to the podcast and please leave a rating and review. This is actually very helpful for us to get this podcast in front of more clinicians and really help them develop time and financial freedom.

So if you would do that, I'll greatly appreciate it. Now, back to the podcast. Sports PT Atlanta, right? So make sure you have return to sport, uh, testimonials that you're talking about. The return to sport work you do, your experience with return to sport work, your team's work, uh, and then the clinic address, right?

Because these will actually rank really pretty well in comparison to many other pages that you have, uh, because they're so specifically. Uh, built to have certain terms in the actual page, right? So it like, let's, let's say you wanted to do ACL work in Atlanta. If you had the domain Atlanta, ACL physical therapy, right?

Like that would rank higher because it's just sent, essentially the whole website is, is that, uh, so that's gonna rank higher, but you can have different pages that also have, um, local. Sort of onsite page words that are specific to what you're trying to rank for. And this is actually gonna help you consistently rank for things that you're trying to rank for in your local search.

And you gotta keep in mind people are searching for solutions to problem on, uh, problems on Google. And if you can, uh, match that up with what they're looking for. You're gonna be able to rank for those higher, um, especially as you build more sort of engagement with your site, more views on your site, uh, more time that you've had it, things like that.

Uh, and this doesn't require necessarily having to run ads to it. So the, all of these are totally free. And not to say it's not a, you know, that you don't need to do ads. There's definitely a place for ads in a lot of, uh, cases, but this is, you know, definitely a strategy you need to continue to do because this is a sort of compounding effect that happens in the background that doesn't cost you any money, which is awesome.

So the last one, or the, the fifth one, I should say. Is local blog content. And local blog content is something that I, I feel like, um, there's mixed opinions on this. Some people say this has kind of fallen off. Some people say this is, um, you know, still very important. I actually think this is still very important.

SEO is is not something that, um, has gone away. People are still searching for things. People are still reading. Uh, relevant content. Um, and they're finding it in other places too, whether it's social media, YouTube, um, w whatever. But definitely if they're searching for something, which many people are still looking for, uh, certain, you know, terms looking for certain information on Google and it's gonna geotag that.

Locally. So to your benefit, that's very helpful. If you can write content that is specific niche content that also has keywords, um, in the, in the name of the article that's gonna really help you rank for this, especially if it's content that people really like. And you can send out maybe in your email newsletter, get more visibility to it and help kind of push up the ranking a little bit.

So you can think of things like this, right? Let's say you work with runners, so you could do something like, you know, best running trails in Atlanta from a PTs point of view. Um, that that can be. An incredibly, uh, uh, a good article for anybody that's like running or interested in trail running, and maybe they have a, you know, whatever, some ankle issues that go on when they go trail running.

Um, 'cause you're, you're essentially highlighting somebody they would wanna look for anyway. Oh, what are the best trails? Cool. What, what does that look like? But this is from a PTs point of view, and you can kind of mix in your philosophy of, you know, what we think people should maybe, maybe be doing as they're prepping for the run or whatever it might be.

Um, uh, how to treat or how to prevent pickleball injuries in Atlanta. Uh, so, you know, you wanna make sure that you have your, your location, but it's tied to something specific. Pickleball injuries, Atlanta people will be searching that. And then if you have a blog post that, uh, people have gone to and they find helpful, then you'll get more visibility to that as well.

Right? So these are things where you can share your unique knowledge. You can make your site, um, more robust. Uh, you can make it more, um, authentic and, uh, and more trusted by, by Google, which relevant content is a big piece of, of what they wanna see. Uh, for websites activity on your Google My Business page, just showing that you're consistently.

Adding to the digital footprint that you have is very important. And this is actually one area that a lot of people drop off. Um, because they, they, they don't have time. They don't know what to do. You know, a lot of times we know what to do On the content side, I. But we don't really know, um, you know where to find the time to do it 'cause you're too busy doing these other things.

But this is really important because this is gonna continue to drive more people to you as new patients, more visibility to your business where they potentially turn into new patients and really does a great job of nurturing people over a long period of time because, you know, they may, they may interact with your business.

Three to 10 times before they even decide to like, do anything as far as come in to be seen. And so you, you have to continue to have visibility and be helpful and have value that then helps people, you know, eventually turn into a, uh, a client. And the, if they engage with you locally, uh, as far as SEO is concerned, they read some of your content.

You know, you rank for a page they're searching for. I mean, all of a sudden these things start to compound and they become a very, very. Highly qualified buyer, that would be, you know, a fantastic fit for your clinic. 'cause you've built so much trust with them. But time is the, is the variable and, and this is the biggest objection that we get, right?

So people say, okay, I don't have time to do this. And if, if you're listening on the podcast by the way, and you wanna see the visual version of this, and maybe this helps you retain some of the information, make sure you go to YouTube and check out the Pt Bs YouTube channel. We're, we're, we're putting the video version of all this stuff up because I'm trying to actually go a bit deeper in some of the tactical things we're doing.

So if visually you wanna see some of this, make sure you head there so you can see kinda amigo through my, my actual iPad as I'm working through these different sections and, and help you retain this information so you can apply a bit. Right? And, and maybe. Use it as a walkthrough, as you really check this off, uh, for your clinic as you go through hitting all these variables to make sure you're doing correctly.

So I would say the biggest objection we get to this is time, and I've been there too. Running a clinic, treating patients, having a family, trying to stay healthy. Um, there's only so much time in the day. You know, and one of the things that, uh, we've been working really hard on, uh, at PT Biz is the development of a AI documentation tool called Claire.

Uh, some of you maybe have already used this. We have hundreds of clinicians that are already using this. Uh, and we have spent the last year really specifically training an AI documentation tool that we built to, uh, document. Specifically for physical therapists and rehab professionals. Not just that, but also to be able to create visit summaries that we can send as emails.

Because the big constraint points that we've found, and for me when I was treating patients, I. It was writing a note, especially an eval, took a lot of time. And then, uh, a visit summary, follow up email, uh, with what I wanted them to do, what the next steps were, all that, that would take me sometimes just as long as the note, because I wanted make sure I was very thorough about that and that they knew what was going on and that it was clarifying things for them because it helped decrease buyer's remorse, help get them to the next step of, uh, the treatment plan and better buy-in.

Right. So, but those two things are. Our big constraint points, even in a low volume clinic where you're not seeing quite as many people. So it takes a lot of time and one of the things that we found is how do we get time back? So how, how do we get time back to work on high value tasks or in a higher dollar productive value tasks?

So if I can trade, you know, something that's gonna be a a a $5 task, a $5 per hour task for something that's gonna be a $200 per hour task. Or in some, uh, examples, let's say, let's say that you do all of this and you generate an additional two new patients per month, right? But each of those people buys a plan of care that's worth $2,000.

So you doing this? Is essentially gonna add $4,000 of revenue to your clinic on an ongoing basis. On a monthly basis, right. So you doing these things might be a $50,000 task that if you don't have the time to do it, but you're doing $5 tasks of documentation that nobody wants to do anyway. But it, it's a time suck regardless.

'cause we have to. That is where we can start to get time back. And we have a time arbitrage, right? So this is where something like AI has made a massive difference and I was actually shocked how effective this was. I couldn't believe it. Um, and, and a lot of the people that we work with, it's the same thing.

They're like, oh my gosh, this is so accurate. This is like, I have a student in the corner typing my notes up for me. Which was the best part of me having students by the way, was they would write my notes for me. Well, now you have something, you just click a button, it listens to the visit. And all of a sudden it, it writes your, your documentation for you.

So we're seeing on average that people are saving between two and five hours a week. So if you're in a low volume clinic, it's gonna be less than, obviously you're in a, if you're in a high volume clinic, it depends how many evals you have, but somewhere between two and five hours a week by being able to write your notes and your visit summaries for you.

So when, when I think of. Uh, what clinic owners should be doing in particular, and, and this could also be your staff because you may have a staff that's really good at writing content, but if you can save them a couple hours a week by not having to do documentation, now all of a sudden the burden of them having to write a blog post, you know, once a month.

Becomes a lot easier 'cause they have more time to do other things for you. You have more time to do business related things or if you're still seeing, if you're still seeing patients. Right? So if you can get two to five hours a week back, you know, you're talking about eight to 20 hours a month. There's a lot of things you can do with that amount of time for, for offloading, something that you don't really wanna do anyway, that, frankly, AI does a great job with right now.

Uh, better notes than I would write myself, more thorough notes and it's so cheap, right? And it's honestly to try, it's totally free. So you can head to meet claire.ai, M-E-E-T-C-L-A-I-R e.ai, and you can sign up for free, 10 free notes. Just do 10 notes, no credit card, re, re required. Just test it out, see what you think.

I think you'll be shocked at how effective this is and how much time this can actually save you, because at the end, this is why we did this. We wanted to create something that would create more time for our, uh, clinicians that we work with. Which are, they're busy people. Your staff are busy people, and there's technological advancements that are really cool that are happening.

And we've been able to specifically train it for an industry like ours, that is honestly a game changer in your ability to get your time back. Don't forget, the most valuable resource that we have is time, and it's how we allocate that time. So if you wanna waste your time writing notes versus build your SEO, you know, platform.

Improve your Google My Business rating. Get more reviews. Ti tighten up your systems on how you're getting your staff to ask for reviews, how you're getting more referrals, how you're meeting people in the local community and getting, uh, you know, more referrals from relationships you're developing or, you know, working on better leadership and, uh, management of your team and running better meetings.

Like these are all things that are incredibly value valuable, high. Dollar productive value tasks, and if we can get time back, then we can focus on these other things like I just went over today. So I highly recommend you take a look at it. If we can save you time and you can apply that in some other way in your business, it is a huge catalyst for your ability to get more done.

So to go back over the five things I. That you should be focused on that are, uh, that honestly, there's big wins for your, for your clinic if you're not doing these things. And if you haven't looked this in a while, look back at it and make sure that you're staying on top of it and that you haven't forgotten about some of this.

So number one, you gotta optimize your Google, uh, business page. And that means make sure you have relevant. Pictures. Make sure people see what your facility looks like. Make sure you have the right keywords in there, and make sure you're posting on a weekly basis so that Google knows your businesses exists and it's, and it's still around, right?

Like it, that's what it needs. Make sure you're getting reviews. This is huge. This is probably the number one thing. Have a system for doing it. Make it very easy. Get people to do it whenever they're most excited about something that you did with them, that's awesome. Right? When they get back to you deadlifting again in a long time when they threw their kid in the pool 'cause they didn't think that they could 'cause their shoulder was all, all dinged up and they're super excited that, you know, they feel like they've reverse aged, bam.

Get 'em to write something like that. In a Google Review, people read that and they resonate with other people are saying is they put themselves in those people's shoes. Number three, make sure you have consistency on your local listings. Make sure that your name, address, and phone number is consistent across all the local listings that you've signed up for, uh, location, uh, pages on site.

So this would be specifically termed pages that you're trying to rank for, for things that you, uh, that you focus on. In the niches that you work with. So again, this could be like Atlanta, ACL, physical therapy. This could be Atlanta Physical Therapy Runners, right? Or running injuries. Uh, this could be, uh, sports PT Atlanta, right?

Whatever it's that you wanna rank for. And on those pages, make sure that you have specific keywords talking about the work that you do. Tied back to, you know, in this example having Atlanta in there as well. So you want to have, tie that to a local word that they're searching for, that you have social proof with people that are doing things similar to what this niche you're focused on is doing.

So if it's runners that you have running, uh, social proof, it could be a screenshot of a Google re review you have of somebody that's a, uh, that a run, that's a runner that you can then, uh, put in that page to help with that, and then your clinic address as well to rank for that. The last thing is local blog content.

So writing, uh, blog posts that are relevant to the niche that you're trying to work with, that are helpful, that are, that are impactful, uh, provide value for people. Don't just try to write like keyword, you know, puke, uh, on a, on a, on a screen. Like it's, it's not just like, you know, regurgitating. Your keywords over and over again.

It's, it's like you want to have some of those in there, but you want to make sure that it's helpful. It's something that's shareable. It's like if somebody's a runner and they're like, dude, this is awesome. You should read this. This is a great article. They share it with another running front. That's how we get virality with some of the content that we do.

And that increases your ranking, but also increases the visibility you have with other people. So if you can do content, make sure it's good. And then the last thing is get your time back to focus. On doing these things, you know, make sure that something as, even as, as simple and inexpensive as something like, you know, Claire is being able to do that.

To get two to five hours a week back of your, of your time where you're not documenting and writing visit summaries, uh, emails. I. It's huge, a huge win. And then you can time arbitrage what you're doing in one place and then get that back somewhere else. And it's not just there. It's like, you know what, if you're doing all these administrative tasks, this is where we can have somebody else take something over.

So I always think about like, what would it cost me to get somebody else to do something? And if I could do that, I. Could I make more money doing something else? What if it's just a couple more patients? You know, we even have a calculator on, on our clear, uh, [email protected] where you can actually put in what do you make per hour?

How much time, uh, are you spending on notes? And then what does that look like in a month? How much time are you, how much money are you losing out on by doing that simple task? That now some, uh, something else can be, can be doing on your behalf, which is pretty awesome. So anyway, that's it. I hope this helps you.

This was a, uh, a fun one for me to dive back into the local SEO. I feel like this makes a massive difference for many of you to really be able to, uh, rank effectively for your clinic. Um, you know, and, and that's the truth is people are still searching for that. So make sure that you are putting the time in, make sure you're focusing on the right things.

Make sure you're not wasting your time doing low value tasks. Doing higher value tasks. Really driving the business forward, working on the business, and necessarily in the business quite as much. So as always, thanks so much for listening and watching, and we'll catch you in the next one.

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