In cash-based physical therapy, clinicians love to talk strategy—pricing, marketing, retention, systems, niche selection, and documentation. But after spending a full week embedded inside four thriving clinics in Washington, D.C...
Cash-based physical therapy is entering a new era. What started as a scattered collection of small, independent clinics is now on the edge of a major transformation—one that mirrors what happened in fitness, healthcare...
There’s a kind of wealth that doesn’t show up on a P&L sheet. It’s not measured in profit margins, patient volume, or reimbursement rates.
It’s the wealth of meaning.
As physical therapists, we get to spend our days helping people move, live, and feel better. We ...
The Longevity Shift: How PTs Are Leading the Lifestyle Medicine Movement
If you own a clinic, you’ve probably noticed a shift. Patients aren’t just showing up when they’re hurt—they’re showing up to stay healthy. In this episode, Doc Danny Matta explores how physical therapists can
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When you run a cash-based physical therapy practice, there’s a moment that separates the side hustlers from the true business owners — the growth cycle. It’s the phase when you move from a cozy subleased space to your own standalone clinic. It’s exciting, but it’s also where most practice owners ...
Every once in a while, a week on the road gives you more than just business insight—it gives you life lessons. That’s what happened when I spent time in Washington, D.C., visiting four different clinics owned by PT Biz clients.
We spent entire days in their spaces—talking with staff, observing p...
A clinic owner told me they were stuck. Great demand. Solid brand. But hiring? Brutal.
Salaries, benefits, rent—everything was up. Their prices weren’t.
We’d just finished a four-clinic pricing test. I compared average visit rates to local median household income.
Here’s wh...
Our anniversary always lands on a crazy weekend.
Kids finishing school, calendars packed, zero downtime.
So this year we celebrated later—friends in Portland, Maine snagged us a table at a phenomenal spot.
The food was amazing, sure. But what ...
A clinic owner recently told Danny their numbers:
50 people booked calls or filled out contact forms.
Only 20 came in for an eval.
That’s a 40% throughput — which sounds okay until you realize 30 people never showed up.
If the average p...
Every fall, most clinics brace for a slowdown.
Schedules thin out, cancellations spike, and holiday distractions hit hard.
But one simple system has quietly flipped that script for dozens of cash-based clinics — turning the slowest months of the year into six-figure wins.
It’s not a new ad stra...
This weekend, I learned a lesson about storytelling that applies directly to your clinic.
A close friend turned 40, and I wanted to get him something special. After some digging (and a few dead ends), I tracked down a bottle of...
This isn’t nostalgia. It’s strategy.
My vision is to build the largest cash-based clinic group in the U.S., with a long-term goal of reaching multi–8- and even 9-figure revenue. But this isn’t just about growth for the sake of it—it’s about creating a better place f...
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