Visionary vs. Integrator: The Two Entrepreneur Types Running Cash Practices

Every cash-practice owner has strengths they lean on and weak spots that slow them down. Some founders are natural front-facing leaders — the people who generate ideas, get others excited, and pull in new business with e...

From Self-Doubt to Momentum: How Kim Took Her Practice From Rainmaker to Mastermind

Every cash practice owner remembers the early stage.
You’re excited.
You’re scared.
You’re grinding after work, taking patients on weekends, and trying to convince yourself you’re not crazy for believing this cou...

Money, Happiness, and the Race You’re Actually Running as a Clinic Owner

Every clinic owner has to deal with money.

You use it to pay your team, keep the doors open, take care of your family, and fund the future you’re trying to build. But the way you think about money and what you chase with i...

Gratitude as Fuel: How to Stay Sane When Your Cash Practice Feels “Slow”

If you’re in the early stages of building a cash-based practice, you already know this part is brutal.

You’re juggling a full-time job, seeing your own clients on nights and weekends, and trying to grow the thing fast enou...

The Real Momentum Equation: Why Hard Work Isn’t Enough in Your Cash PT Practice

Physical therapists pride themselves on connection. Rapport. Trust. Being fully present with the patient sitting in front of them.
But nothing kills that connection faster than staring at a computer instead of the pe...

Longevity and Cash PT: Why the Next Big Wave Is Built for You

If you’re paying attention, you can feel it:

People aren’t just talking about getting out of pain anymore.
They’re talking about living longer, staying sharper, and being strong and active deep into their 70s, 80s, and beyond.

That’...

3 Choices When You’re Thinking About Starting a Cash PT Clinic

If you’re a physical therapist kicking around the idea of starting your own cash practice, there’s a good chance you’ve been stuck in “research mode” for a while.

Podcasts, books, Instagram content, YouTube, talking to other owners—...

The Christmas Tree Lot, the Greatest Steak Ever, and Why the Hard Part Matters

If you own a clinic, there’s a good chance you’re in a hard season right now.

The growth is slower than you want.
The numbers feel tight.
The buildout is taking longer and costing more.
Maybe you’re wondering if it’s...

The Hardest Hire in Your Cash PT Clinic (And How to Get It Right)

Ask any clinic owner who’s grown past being a solo operator, and they’ll tell you the same thing:

The hardest hire you’ll ever make is your first staff clinician.

Not your fifth.
Not your clinic director.
Not your admin.

The ve...

Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics

If you’ve ever felt a little embarrassed by how small or rough your clinic space is, this episode is for you.

Doc Danny Matta opens with a quote from Andre 3000 at Outkast’s Rock & Roll Hall of Fame induction:

“Little rooms. Gr

...

Community: The Hidden Engine Behind Every Successful Cash PT Clinic

In cash-based physical therapy, clinicians love to talk strategy—pricing, marketing, retention, systems, niche selection, and documentation. But after spending a full week embedded inside four thriving clinics in Washington, D.C...

The Rise of Cash PT Giants: Why National Brands Are Coming and How to Prepare

Cash-based physical therapy is entering a new era. What started as a scattered collection of small, independent clinics is now on the edge of a major transformation—one that mirrors what happened in fitness, healthcare...