3 Important Cash-Based PT Trends in 2025

If you’re a physical therapist running (or planning to run) a cash-based clinic, the landscape in 2025 looks different than it did even two years ago. At PT Biz, we’ve worked with over 240+ full-time practice owners and have seen these trends emerge acros...

Is your business stuck in slow motion?

In this episode, Doc Danny dives into one of the most common—and least talked about—mistakes clinicians make when growing their practice: going too slow. From hesitating to leave a full-time job to delaying a key hire, he explains how this self-imposed brak...

Struggling to grow because you’re debt-averse? You’re not alone.

In this episode, Doc Danny shares why debt is one of the most common mindset barriers that holds physical therapy clinic owners back from scaling. Drawing from his own experience bootstrapping his clinic and helping over 1,000 clin...

Feeling Like an Imposter? Good. Use It.

Ever feel like you don’t belong as a business owner, educator, or leader? That sneaky little voice asking, “Who am I to do this?” That’s imposter syndrome—and almost every successful person has felt it. In this post, Doc Danny explains how to turn that dou...

Why Your Customer Experience Is Killing Referrals (and How to Fix It)

If you think great outcomes alone are enough to grow your clinic, think again. In this post, Doc Danny shares the three-part communication framework that drives referrals, improves retention, and builds an unforgettable brand ...

Clinician or CEO? Why You Must Choose to Grow Your Practice

If you’re a physical therapist running your own clinic—or dreaming about it—there’s one shift you absolutely must make to scale your business.

According to Danny Matta, DPT and founder of PT Biz, the difference between struggling and t...

How to Rank #1 on Google Maps in 2025 (and Why Most Clinics Are Missing the Mark)

Local SEO has changed—fast. If you’re running a physical therapy clinic and still relying on traditional SEO tactics like keyword-stuffed blog posts and high-traffic vanity metrics, you’re already behind.

In this ...

What’s Your Cash Practice Actually Worth? (And How to Track It)

Most PTs never think about their clinic as an asset. They’re so focused on patient care and revenue that they forget: this business you're building can actually be sold one day. And depending on how you structure it, it might be wor...

Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout

In this episode of the PT Entrepreneur Podcast, Danny sits down with longtime friend and colleague Rob Wilson—performance coach, breathwork expert, and author of Check Engine Light. What starts as a fun trip down memor...

Is It Worth It? Danny on Why Ongoing Visits Matter in Cash-Based PT

If you've ever questioned whether you're truly delivering enough value during ongoing visits—or if you’ve wondered whether clients are just coming back because they like you—this is the blog you need to read.

Dan Matei, founder...

Inside the APTA: The Future of Physical Therapy with Dr. Kyle Covington

Ever wonder what the APTA is actually doing behind the scenes?

You’re not alone. Most PTs have no idea what the organization does day-to-day—or how it’s fighting to fix the exact problems we all complain about: poor reimbur...

The #1 Marketing Mistake Clinicians Make (And How to Fix It)

Ever feel like you’re posting content, running ads, sending emails—and still no one is really paying attention? You’re not alone. Most cash-based clinicians struggle with marketing, but not for the reason you think.

In this episode of...