Why So Many Clinicians Are Ditching Insurance and Going Cash-Based

Let’s be real—most of us didn’t go into physical therapy to juggle 20 patients a day, bury ourselves in documentation, and get burned out within a few years.

And yet, that’s exactly what’s happening to thousands of talented clin...

5 Ways to Thrive During Economic Uncertainty (Instead of Just Surviving)

Let’s be real—things are weird right now. Inflation, layoffs, tariffs, and economic uncertainty are making clinic owners nervous. But if there’s one thing I’ve learned from running businesses through tough times (including ...

When you’re just starting your practice—or you’re in a slow patch—it’s easy to think that you need to throw money at ads to get patients in the door.

But the truth is, some of the most effective strategies for growing a physical therapy clinic don’t cost a dime. You just need to be willing to do...

Let’s be honest. If someone Googles “physical therapy near me” and your clinic doesn’t show up, you’re invisible to the people actively trying to find you.

In this post, PT Biz founder Dr. Danny Matta outlines 5 simple, high-ROI local SEO strategies to help your clinic rise in local rankings and...

Success in business isn’t about being the smartest. It’s about being the most human.

In this post, Doc Danny shares the two traits that separate thriving clinic owners from those who burn out or fade away. And they might surprise you.

Trait #1: Kindness

If you became a physical therapist, od...

Why Underpricing Is Killing Your Cash-Based PT Clinic

If you're running a cash-based or hybrid PT clinic and still charging $100–$150 per session, you may be doing more harm than good—to your business and your patients.

In this post, Doc Danny, founder of Physical Therapy Biz, breaks down why p...

Why Underpricing Is Killing Your Cash-Based Clinic

By Doc Danny | Founder, Physical Therapy Biz

Let’s be real—most clinicians underprice themselves. Whether you're charging $100 or $300 per visit, your pricing sends a message. And if that message says “bargain,” you're probably attracting the w...

How to Use Price Psychology to Increase Commitment, Outcomes, and Revenue in Your PT Practice

When it comes to setting your pricing, most clinic owners either guess or copy what someone else is doing. But what if the real difference-maker isn't what you charge, but how you structure your prices?...

The Price Psychology Blueprint: How to Structure Your Offers to Win in a Cash-Based Clinic

If you’ve ever rented a movie for $3.99 and noticed that buying it was only $4.99… you’ve experienced price psychology in action. And chances are, like Doc Danny and his family, you clicked “Buy.”

That $1...

Starting a clinic in 2025? You don’t need a trust fund, a fancy space, or a perfect plan. You need hustle, clarity, and a proven framework.

In this episode of the PT Biz Podcast, founder Doc Danny shares exactly what he’d do if he were starting a cash-based clinic from scratch today—with no mone...

The Most Overlooked Growth System in Your Clinic

If you’re a service-based business owner—especially in the cash-based or hybrid PT space—you’ve probably heard how important referrals are.

You might even think, “Yeah, referrals are great... but they just kind of happen when people like us, righ...

If you run a cash-based or hybrid physical therapy clinic, chances are you’re focused on one main metric: converting new patients into a plan of care.

That’s important—but it’s just the beginning.

There are three major drop-off points in most clinics that hurt revenue, limit patient outcomes, a...