E874 | The 3 Paths You Can Take When Starting Your Cash-Based PT Clinic

Dec 11, 2025

cash based physical therapy, danny matta, physical therapy biz, ptbiz, cash based, physical therapy, how to start a physical therapy clinic, hybrid physical therapy, physical therapy website

3 Choices When You’re Thinking About Starting a Cash PT Clinic

If you’re a physical therapist kicking around the idea of starting your own cash practice, there’s a good chance you’ve been stuck in “research mode” for a while.

Podcasts, books, Instagram content, YouTube, talking to other owners—you’re soaking it all in. It feels productive. You’re learning a lot. But nothing in your actual life has changed.

That’s the problem this episode tackles.

Danny lays out the three real choices you have if you’re on the fence about starting a clinic, why so many clinicians get stuck in indecision, and how to move forward without blowing up your finances or your sanity.

The Claire Math: Time, Money, and Burnout

Danny opens by breaking down a simple math problem that too many owners ignore.

Claire, their AI scribe, is saving staff clinicians about six hours a week on documentation. Even if you only turn half of that time into patient visits, that’s three extra one-hour sessions per week.

At $200 per visit, that’s $600 per week in additional revenue per clinician.

Over a year, that’s roughly $30,000 in extra revenue—just by letting tech handle a task your team already hates.

The bigger point: if you want to scale, protect your staff, and keep growing, you need to think in terms of leverage. Time saved, revenue gained, burnout avoided.

Why Making the Leap Feels Like You’re About to Puke

Danny compares big decisions—like starting a clinic—to that awful moment when you know you’re about to throw up.

You don’t want to. You try to fight it. You’re uncomfortable. But once it happens, you feel better.

Starting a business is similar. You’ll spend weeks, months, sometimes years living in that dread phase—knowing you’re unhappy where you are, knowing something needs to change—but doing nothing about it.

Instead, you binge information. You convince yourself that “learning more” is progress. In reality, nothing changes until you decide.

That’s where most clinicians get stuck: endless consumption, zero commitment.

Choice 1: Accept the Status Quo (On Purpose)

The first option Danny talks about is one that people rarely say out loud: staying exactly where you are.

For some clinicians, starting a clinic is a bad idea:

They’re extremely risk averse.
They hate uncertainty and change.
They shut down in social or networking environments.
Their home life and financial responsibilities simply don’t allow for a risky move right now.

And that’s okay.

Continuing as an employed clinician is not “failing.” It’s a legitimate, solid career path—if you choose it intentionally.

If you decide to stay employed, Danny’s challenge is simple: stop staring over the fence.

Instead of obsessing over what other owners are doing, double down on becoming world-class at what you do. Be the clinician who is constantly sharpening their skills, mentoring others, and building deep relationships with patients.

Happiness comes from pursuing excellence where you are—not from endlessly wishing you had picked a different lane.

Choice 2: Solo Implementation (DIY the Whole Thing)

The second option is the classic DIY route: start your clinic and figure everything out on your own.

This is what Danny did.

He left the military, moved to Atlanta, and pieced together a business using books, general business podcasts, trial and error, and stubbornness. He admits a big chunk of his motivation was pride—he wanted to be able to say he did it without help.

The reality of the DIY path:

You can absolutely succeed.
You will make more mistakes than you need to.
It will take longer than it has to.
You’ll experience a lot more stress, doubt, and financial volatility.

And the part that hits hardest: all of that risk sits on top of how you provide for your family—rent, student loans, groceries, kids.

Looking back, he’s blunt: he wouldn’t do it the same way again.

Choice 3: Guided Support (Treat It Like a Residency)

The third option is to get help—what Danny calls guided support.

Think of it like this:

You could try to learn physical therapy entirely on your own. Read anatomy books, study biomechanics, watch videos on manual therapy. You’d learn something—but you wouldn’t become the clinician you are after PT school, residency, and fellowship.

Business is the same.

Guided support means:

Learning from people who have already built what you’re trying to build.
Plugging into proven systems for sales, marketing, pricing, and operations.
Getting real-time feedback and accountability when you hit inevitable roadblocks.
Reducing the number of expensive mistakes you make along the way.

Danny likens PT Biz programs to clinical training:

Rainmaker = residency for starting a practice.
Mastermind = fellowship for scaling a practice and becoming a true business owner.

Mentorship doesn’t remove the hard work. It just increases your odds of success and speeds up the process so you’re not gambling your family’s financial future on guesswork.

The Real Question: How Much Risk Do You Want?

Underneath all three choices is one core question:

How much risk are you actually willing to put on your shoulders and your family’s shoulders?

Do you want to stay employed, pursue mastery, and remove business risk from your life?
Do you want to go solo and accept slower progress, more mistakes, and more stress in exchange for full control?
Do you want to increase your odds of success and shorten the learning curve with guided support?

There’s no perfect answer. But pretending you’re “still deciding” for months or years is just another way of choosing the status quo.

At some point, you have to pick your lane.

Decide, Commit, and Move

Danny closes with a clear warning: indefinite research is purgatory for your future.

Listening to 500 podcasts without changing anything isn’t strategy—it’s procrastination dressed up as productivity.

Your options are simple:

Accept where you are. Be grateful for an impactful, stable career and chase excellence as an employed clinician.
Go DIY. Start the clinic, embrace the grind, and be ready to pay for your lessons with time, money, and stress.
Get help. Treat business like a skill set worth investing in, and let people who’ve already done it guide you.

Whatever you do, make a decision—and back it up with action.

Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!

Ready to elevate your practice? Book a call at the link below with one of our expert consultants today and start your journey to delivering unparalleled physical therapy.

Podcast Transcript

Danny:

[00:00:00] Hey, what's going on? Dr. Danny here with the PT Entrepreneur Podcast, and today we're talking about [00:00:05] making decisions and the three choices you have if you are thinking about [00:00:10] making a leap to starting your own practice. So. This week I have been [00:00:15] diving deep into conversations that our advisor team, um, has had with [00:00:20] potential, uh, clients at PT Biz.

So when people are interested in working with us, [00:00:25] we always wanna do a, uh, one-on-one call to, number one is to see [00:00:30] is there alignment, uh, with what you're trying to do and with what, what we do. Last thing we wanna do is work with the [00:00:35] wrong, uh, the wrong person, whether it be. You know, the wrong business model, [00:00:40] or frankly, sometimes it's just the wrong fit as far as personality goes.[00:00:45]

And, um, we've learned that, you know, over the last six years, working with the number of people that [00:00:50] we have, who we really, really do a good job with and, and who, um, we don't work as well with, especially [00:00:55] when it comes to like different business model variations that just don't, they don't fit. [00:01:00] I review a lot of these, and this week I spent, um, I spent a few hours just reviewing some of the advisory [00:01:05] calls, just quality assurance, just making sure we're having the right conversations and, and, uh, helping people get clarity on the right [00:01:10] things.

Because the whole point of it is we wanna see where are you at, what are you trying to do, help clarify what your [00:01:15] next steps in business are, and then if it makes sense for us to help you get there, then we can talk to you about what that looks like. And if it [00:01:20] doesn't, then cool, you have a really clear idea of what, what your next, uh, steps are in business.

So it should be an incredibly valuable [00:01:25] call no matter what. So I review a lot of these. And this week a lot of the calls that I reviewed [00:01:30] were, uh, people that are, um, they're thinking about starting a [00:01:35] clinic, right? And this is a, this is a, a subset of people that we work with, uh, that, that [00:01:40] are appropriate for our Rainmaker program in particular.

So Rainmaker program is, is where we help [00:01:45] people start and really get their business up to the point where they can leave their. They're a full-time job to [00:01:50] go all in on, on their practice. Um, and it, it's, it's [00:01:55] usually for people who just started who, and oftentimes people just started and realized, wow, this shit is a lot harder than I [00:02:00] thought.

And then now they want to, um, get some, some support. Um, and, but sometimes we get people that [00:02:05] they don't have to figure out the hard way and they want to talk to us about what it would look like, um, to get some, some help from the [00:02:10] get go. So. There's something I noticed, um, and this is something that is [00:02:15] common at this stage that is a struggle that people have.

You know, it's, the [00:02:20] best way I can describe it is if you've ever like gotten sick and had to throw up, [00:02:25] there's this, um, terrible feeling where you know you're gonna puke and you [00:02:30] don't wanna puke because it's uncomfortable. Um, but it's gonna [00:02:35] happen. And once it does. You feel much better, [00:02:40] much, much better.

But the anticipation of it and the actual like [00:02:45] act of it, it sucks. And in a lot of ways this is, this is like making a decision [00:02:50] to do anything meaningful as far as a change in your life. But in particular starting a [00:02:55] business because you have all of this, like [00:03:00] pre-planning, knowledge gain, uh, periods where you're absorbing a lot of [00:03:05] information.

Just like this podcast for instance, maybe it's my book, maybe [00:03:10] it's just other variations of resources that are out there from different people talking to people and you're gathering [00:03:15] information, you're trying to decide what the right decision is for you, and then [00:03:20] you actually have to make the decision, right?

Like, and that, and that is, in many cases the hardest [00:03:25] part gathering information is some people like that. They feel like they're getting [00:03:30] something accomplished just by, uh, listening to 500 podcasts. [00:03:35] But they're not. You're, you're just, you're pacifying yourself. You, you know, [00:03:40] you get a little dopamine hit because you learn something, but you didn't actually implement anything.

Nothing changed, [00:03:45] right? Your life didn't change. If nothing changes, nothing changes. It's something we say a lot. So, [00:03:50] you know, when I listen to these, there's three clear choices that people have, and I'm [00:03:55] gonna lay these out for you because if you're struggling with this decision. And I struggled with this decision too.

[00:04:00] Don't get me wrong. When I started my clinic, I mean, I had to give up a, a, a career in [00:04:05] the military. I had a proven track record there. I was doing well. [00:04:10] I high likelihood of, you know, promotions and taking jobs that I [00:04:15] really, um, thought would be meaningful and, and enjoyable. [00:04:20] Um, and I left the military to open a clinic, you know, in, in Atlanta and.[00:04:25]

It wasn't without a significant, uh, struggle mentally of whe whether I was doing the right thing or [00:04:30] not. And I think it's normal for you to do that. Like if you just jump ship and, and you don't think about it, like [00:04:35] that's, that'd be crazy. I don't think anybody does that. So these are the [00:04:40] three choices that I see and the themes that, that, uh, that I see from these calls.

And I'll share them with you and you can [00:04:45] decide which one you fit into. And hopefully maybe this helps you make a decision because [00:04:50] when you really think about what you're trying to do. It is either [00:04:55] you're trying to create a better life for yourself going forward, whether that be [00:05:00] more meaning in what you're doing, more control over what [00:05:05] you're doing, more financial freedom, time freedom, um, the ability to be creative, [00:05:10] uh, creative and actually use your skillset the way that you want or maybe build a different [00:05:15] model of a clinic the way that you want.

That was like big for me. I wanted to, I wanted to work with people in a different way that I could not do in the setting I was [00:05:20] in. It wasn't even the monetary side of things. And for a lot of people, that's actually it in our [00:05:25] profession, like we didn't sign up to be physical therapist because we thought we were gonna make $300,000 a year.

That, [00:05:30] that, that wasn't even part of the decision. We did it because we thought we'd make [00:05:35] pretty good income and we'd have a really cool job, you know? And. [00:05:40] Uh, if you're stuck in a, like high volume setting or you're a hospital clinic and or you're just seeing [00:05:45] nothing but like work comp, personal injuries, and you're asking yourself, damn, is this where I did I [00:05:50] end up where I thought I was gonna end up?

Maybe not. Right? And that's where it feels like you got the rug pulled out from underneath you. [00:05:55] So you have to make a decision. And the three paths that people can take at this point are, are basically [00:06:00] this. You can leave it where it's at with kind of, you know, stay in the status quo of what you have. [00:06:05] You can do solo implementation or you could do guided support.

And I'll go through these [00:06:10] three and, and what, you know, the fit might be for, for each person, but [00:06:15] choice one is acceptance status quo. [00:06:20] You, for some of you, you have no business whatsoever starting, starting a, [00:06:25] a clinic. If you, you, it is not a good decision for you. Um, [00:06:30] it, it's hard. It's, there's nothing guaranteed.

It's very [00:06:35] stressful. Um, you know, if you struggle with [00:06:40] dealing with change and the unknown, very hard for you. Very, very hard for you if you're [00:06:45] incredibly introverted. We find that those people have a very hard time, you know, breaking [00:06:50] outta their shell. And, um, going and, and being able to build a business that's based off of, you know, [00:06:55] local service businesses have a lot to do with your ability to be involved locally.

That means be around other [00:07:00] people. So it very well might not be the right business for you. There [00:07:05] may be other variations of things you can do, but as far as this goes, what I'm talking about, a cash-based physical [00:07:10] therapy clinic in, in, in the field, staying in the field, um, it may not be the right fit for you.

Maybe [00:07:15] it's just not the right, it's not the right time because of other priorities that you have. [00:07:20] You know, maybe you're very, you know, very responsible for other people. You cannot take a time, uh, and, and [00:07:25] take a swing on yourself. Because you can't afford to be [00:07:30] wrong. Not everybody has the same circumstances, and we have to appreciate that as well.

Um, [00:07:35] and other people are, again, are, even with circumstances that are not necessarily [00:07:40] ideal, they're still willing to do it because they have this, this strong desire [00:07:45] to start their own clinic, to do their own thing. And they, they feel very strongly that this is the right path [00:07:50] for them. Um. Not everybody is there and there's nothing wrong with that.

I want that to [00:07:55] be something that people understand as well. I actually think like, you know, being [00:08:00] able to have a great job and being able to help people in a [00:08:05] meaningful way, uh, with your skillset is fantastic. [00:08:10] And if you're going to stay in the profession and stay clinically doing what you're doing, [00:08:15] um.

You need to accept that this is, this is what your career is [00:08:20] and in order to be happy and not miserable, you can't [00:08:25] just be focusing on, you know, what these other opportunities are or what [00:08:30] other people are doing. This idea of like the grass is always greener kind of concept is a great way to [00:08:35] be miserable.

And we probably, you know, you probably all know people like this. [00:08:40] And no matter what, they always are like, oh, but what about this? Or what if, what about this? Or What if you could [00:08:45] do this? Or, I wish that this happened to me, or whatever. Like they're [00:08:50] unhappy because of the perception of things being better somewhere else.

[00:08:55] Now I think that. It is a [00:09:00] noble career path to be a physical therapist, and if you can find a job that better [00:09:05] aligns with what you want, like for me, if I could have been hired at a cash-based physical therapy clinic where [00:09:10] I could have worked one-on-one with patients and I had the ability to replace my income and [00:09:15] maybe even make a little bit more, I probably wouldn't have started a [00:09:20] clinic, you know, like it, it would have been.

It would've been a fit for me 'cause I just wanted to treat [00:09:25] people the way that I wanted to work with them. Nothing existed like that, so I had to create something. Um, [00:09:30] but, but if you really love your, your clinical, you know, [00:09:35] ability to work with people, if you really love the time to educate you, you love having that relationship with people, [00:09:40] you really wanna focus on a specific niche, then your best bet.

It might just [00:09:45] be accept that you're a clinician. Accept that you're going to be an employed clinician and be an amazing [00:09:50] clinician. And this is where you have to, it's not acceptance that your life isn't gonna be what you want it to be. [00:09:55] It's acceptance that you get to [00:10:00] participate in one of the most rewarding careers that I've ever seen.

Uh, you, you get to help [00:10:05] people live life in a meaningful way with their vehicles and life. [00:10:10] You get to do that and instead of, oh, I have to go see these patients. Like, you get to go [00:10:15] see these patients. And what you need to do is double down on being world class. [00:10:20] Being world class at what you do, improving your skillset, constantly improving the [00:10:25] skillset that people around you, you know, being somebody that's striving to be the best clinician [00:10:30] they possibly can be because there is happiness in the pursuit of excellence [00:10:35] that is.

How you become content to be [00:10:40] miserable is to constantly look at other people and wish that you were doing what they were doing. Hey, [00:10:45] sorry to interrupt the podcast, but I have a huge favor to ask of you. If you are a longtime listener or a [00:10:50] new listener and you're finding value in this podcast, please head over to iTunes or Spotify or wherever you listen to the [00:10:55] podcast and please leave a rating and review.

This is actually very helpful for us to get this [00:11:00] podcast in front of more clinicians and really help them develop. Time and financial freedom. So if you would do that, I [00:11:05] would greatly appreciate it. Now back to the podcast, [00:11:10] and for honestly a chunk of the people we talk to, [00:11:15] the advice is, this doesn't sound like something that you really want to do.

[00:11:20] This sounds like something that you think you might want to do. This is really hard, and you have to be all [00:11:25] in because if you dip a toe in the water over here, it's not gonna work. Like you have to literally go [00:11:30] and commit to, to learning how to be a business owner, to learning how to, how to [00:11:35] do these very difficult things to establish, you know, a clinic and grow it.

And, and man, if you don't even grow past [00:11:40] yourself, it's even more difficult, right? So if you're not fully committed to that, accept the [00:11:45] fact that you have a fantastic job. It's incredibly personally [00:11:50] rewarding that you make good, good income at, and that you get to change [00:11:55] people's lives and be, be a pillar in the community.

What a great thing. It's not like you're digging [00:12:00] ditches all day long, you know, and, and in this miserable, low paid, [00:12:05] manual labor job, like you have a fantastic career. Accept it, you know, be, be [00:12:10] happy about that and focus on excellence in your career. That is the first pool of people. [00:12:15] The second pool of people.

These are people that are, uh, that, that they [00:12:20] know they wanna start, but they don't know if they wanna try to figure it out by themself or get some help. So [00:12:25] these are what we call solo implementation. Um, you know, clients, these are people that want to go [00:12:30] about it on their own. Um, this is what I did. Uh, and mostly [00:12:35] because there wasn't anybody to help.

Um, nothing existed. I probably wouldn't have [00:12:40] done it anyway, to be honest with you. Um. I don't think that I would've started out and said, [00:12:45] yep, I'm gonna get a mentor to teach me this. Mostly because I didn't have any [00:12:50] money and I had, um, [00:12:55] I was quite arrogant about my abilities. I, um, I felt very good [00:13:00] about my clinical skills.

I felt very good about my ability to, [00:13:05] um. Get people to come and work with me. [00:13:10] Uh, I tested the waters a little bit in Columbus when I was there at a CrossFit gym, and I had patients that were coming in, [00:13:15] you know, on a fairly regular basis before we moved to Atlanta. So I had, [00:13:20] I had this confidence that I had built, which I would consider actually more arrogance.

[00:13:25] And um, and I just went for it. And, [00:13:30] you know, books and podcasts and, I mean, really, there weren't a lot of podcasts about [00:13:35] this, but. Mostly, you know, reading books about business and [00:13:40] listening to business podcasts, um, I try to piece together. [00:13:45] How to start a business, how to run a business, and it's a lot [00:13:50] of trial and error, to be honest with you.

It's a ton of trial and error, and I can tell you one other reason that why I [00:13:55] did it this way is because I wanted to be able to tell people [00:14:00] that I didn't get any help from anybody. That was really important for me. [00:14:05] And frankly, stupid at the same time, because [00:14:10] like I had this belief that if some, if let's say I, I paid for like a coach or a [00:14:15] mentorship group or something, it diluted the [00:14:20] outcome that I was able to get.

Like that it was like cheating. It was like getting help. [00:14:25] And I just viewed that as a negative thing and I viewed it that way until [00:14:30] I got to a point where I realized. Um, I'd been kinda lucky. [00:14:35] I didn't know what I was doing and we had, we had put ourself in a position where I [00:14:40] was able to replace my income and then we really, really, uh, floundered when [00:14:45] we tried to grow past ourself in particular.

Um, we [00:14:50] had very aggressive goals and as soon as we went to go higher end scale, and it was like, [00:14:55] oh my God, this got real, real fast. We lost a bunch of money in the [00:15:00] process far more than it would've cost me to get somebody to help me. Uh, on the business [00:15:05] side and help teach me how to be a business owner.

And, um, [00:15:10] you know, it, it just was, it was lessons learned through trial and error and a [00:15:15] lot of expensive mistakes. But for some of you, you may feel like I [00:15:20] did, and I don't think anybody can change that about you. I don't think that one day you're gonna [00:15:25] wake up and say, yeah, I do need some help. Like, you have to learn [00:15:30] that the hard way, the way I did.

I don't think anybody could have told me that. In fact, if you had told me that, [00:15:35] it would've made me even more motivated to show, prove you to you. That I didn't need help because I was, um, that [00:15:40] was my mindset at the time, right? I, uh, I, I just [00:15:45] had this chip on my shoulder that I had to prove people wrong, and that will actually make you work really hard, and there's a lot of [00:15:50] fuel that comes from that, but at the same time, it's not exactly, [00:15:55] it's not exactly the best way to go about it.

So the, [00:16:00] the third choice, which coincides with this is deciding if you want to get what [00:16:05] we call guided support, right? Or to get help. And this guided [00:16:10] support, to me is akin to school. [00:16:15] Um, you could teach yourself about the body. You could teach yourself about, you know. [00:16:20] Assessing injuries you can teach yourself about manual therapy, teach [00:16:25] yourself basically whatever you want at this point.

But does that mean that you are going [00:16:30] to get as good of an outcome as you would if you went to a school that had [00:16:35] knowledgeable teachers and mentorship set you up with clinical [00:16:40] rotations? Um, you know, I, I don't think there's any way you would become as good of a [00:16:45] physical therapist if you try to figure it out by yourself.

I think that's a pretty up. Obvious statement, [00:16:50] even once you get outta school. There's a big difference that I've noticed between [00:16:55] people that have gone through residency fellowship programs, they've invested in ongoing continuing [00:17:00] education, and those that just. Do the bare minimum for ConEd and they just [00:17:05] check the box by doing some online courses if they're not diving into [00:17:10] continuing to get better at their, at their clinical skills.

So on the business side, [00:17:15] I think this is very similar to that. In fact, we view our courses as residencies and [00:17:20] fellowships. Our clinical rainmaker is a residency. Our mastermind is a [00:17:25] fellowship. It's a deeper dive into becoming a great business owner that happens to be a clinician. [00:17:30] And, you know, mentorship from people who have already done what you're trying to do [00:17:35] is incredibly valuable proven systems of frameworks, of things, of how you think through things and how to [00:17:40] make decisions and what's working.

And, you know, sales and marketing and pricing and systems and [00:17:45] finance and all the things that you maybe don't even know, you don't know yet are the things that you're gonna have to [00:17:50] learn. And you can try to figure it out the wrong way or on your own. And, but typically it's going to be, [00:17:55] um, it might be right, but it's gonna be slow.

And you might do it wrong a few times and, [00:18:00] uh, and then figure it out. And it's the, it's the speed at which you wanna make a change that I think is really [00:18:05] important. There's two, there's two decisions you have to make because if you want to try to figure it out on [00:18:10] your own, many people can be successful with that.

I mean, completely successful. Never [00:18:15] ever have to get any sort of business help whatsoever. Um. But they're gonna make a lot [00:18:20] more errors. It's gonna cost 'em a lot more time and a lot more stress. And the outcome is less [00:18:25] likely with, with support from people who've already done what you're trying to do. I think if you're gonna just go [00:18:30] general business, you're gonna go get an MBA.

I think it's, I think it's a waste of your time, to be honest. It's not [00:18:35] specific to the business that you're trying to run. That That's what, that's what we're trying to do, right? We wanna have a [00:18:40] successful cash-based physical therapy clinic that we can get to X, Y, and Z. Whatever your goals, your goal is, [00:18:45] well, in that scenario, find people that have already done that, that have already proven that they can do that with other people, and [00:18:50] then plug what they're doing into what you're doing and be coachable, right?

Because if you can do that, [00:18:55] it's almost like buying insurance for this, you know this, this entrepreneurial [00:19:00] venture you've decided to go into. Your likelihood of success goes up. [00:19:05] The speed at which that should happen is gonna go down, meaning it's gonna happen faster [00:19:10] and the mistakes you're gonna make along the way will be reduced.

There will still be some mistakes. You're still gonna have plenty [00:19:15] of stress and difficult things you're gonna have to figure out. It will not be easy. I can promise you [00:19:20] that no matter whether you work with, you, know people to support you or not. [00:19:25] It's still very, very hard, and it's just a matter of whether you [00:19:30] want higher certainty and a reduced amount of time.

So a faster [00:19:35] outcome and higher certainty, or figure it out by yourself, slower, [00:19:40] less likelihood of, uh, of the outcome happening. And, um, you [00:19:45] know, and, and it's essentially more risky and I didn't think of it this [00:19:50] way, but. If we're being honest, this [00:19:55] business that you're starting is probably [00:20:00] how you provide for your family.

It's how I provide for mine. It's [00:20:05] how I was providing for mine whenever I had a, you know, 2-year-old son and a six month [00:20:10] old daughter, whenever I left the military and completely cut off, you [00:20:15] know, any financial, uh, income that I had to go and [00:20:20] start this clinic. Do you want to [00:20:25] take a riskier path when it comes to [00:20:30] providing for your family?

Do you wanna take a riskier path when it comes to [00:20:35] being able to get groceries? Do you wanna take a [00:20:40] riskier path when it comes to being able to pay your rent? Like [00:20:45] I look back on what I did and I just would not do it the [00:20:50] same way again. I would not go about it on my own. I mean [00:20:55] there, there, even if, because there wasn't any really options out there, like if I could have [00:21:00] found one, I would've done it because the amount of stress I felt [00:21:05] when it came to God, am I gonna be able to like generate [00:21:10] enough revenue where?

I'm gonna be able to provide for, you know, my family [00:21:15] was, it was so stressful because I didn't know if I was doing the [00:21:20] right things. I didn't know if I was, like, if I was, you know, going to [00:21:25] be able to get enough volume, I was gonna be able to generate enough money. I was going to, you know, was I wasting my [00:21:30] time doing the wrong things?

I had no idea. No idea. And that was the [00:21:35] most stressful part of the whole thing. I didn't know what I didn't know [00:21:40] and. Certainty and insurance that the outcome is a [00:21:45] higher likelihood for something that frankly provides for your family is probably a [00:21:50] pretty fucking good idea, if I'm being honest with you.

And if you wanna be a [00:21:55] arrogant young man like I was and try to prove people wrong [00:22:00] at the expense of being L two. Pay, rent your student [00:22:05] loans and buy food for your kids. That shit is on you, just like it was on me. [00:22:10] And I do not think it is the best path. And [00:22:15] again, you may listen to me and say, I don't care what he says.

I could figure it out. [00:22:20] 'cause that's probably what I would've said. But if I could back and talk to myself, this is exactly what I would say. I [00:22:25] would say, dude, you're being a dumb ass. You're being dangerous. With your financial [00:22:30] future for you, yourself and your family, why are you trying to figure this out all by [00:22:35] yourself?

It just is not worth it. But these are the three paths that we see [00:22:40] and you'll fit into one of these three. So if you are on the verge here where you're like, [00:22:45] you know about to, to puke, you're about to make the decision, [00:22:50] you either accept. Have gratitude for the fact that you have an amazing career and become [00:22:55] world class at that.

Be the best person that you can possibly be [00:23:00] at the niche that you work with. You know, with the, the population that you want to, you wanna work with, and the [00:23:05] outcomes that you want to get. Strive for excellence every single day, and you'll be a happier person than [00:23:10] just looking at what other people are doing and wondering if you should be doing that too, as a fantastic way to be miserable, [00:23:15] be excellent.

We need excellent clinicians that are, you know, working in many different settings. [00:23:20] If you are deciding that, yep, I'm doing it and I'm gonna figure it out by [00:23:25] myself. Best of luck to you. I look forward to talking to you in about six to 12 [00:23:30] months so that we can have a realistic conversation about if this is what you actually want to do.[00:23:35]

Uh, or, or have you learned enough lessons the hard way where you're ready to, uh, [00:23:40] admit that you probably should find a better way of going about it? And number three, getting some guided support, [00:23:45] getting some help. If you're there, you are, you are wise beyond your years or, you know, [00:23:50] you are, you're lacking confidence maybe in, in that, in the, in, in that position.

Uh, [00:23:55] and, and what's funny is oftentimes you get people that they want the support and we have to help build their confidence [00:24:00] up through coaching because. They're [00:24:05] concerned about going out to a clinic, uh, to talk about, you know, referring people their [00:24:10] way, going out to, to do a, a networking event. Uh, this was, you know, this [00:24:15] is a hard thing to do.

I can't tell any people I've talked to that have just sat in their car at networking events and then just [00:24:20] left and knock on in. 'cause they're nervous, right? Like, this is so where you need help, this is where you [00:24:25] need coaching. But these are the three paths. You decide which one is [00:24:30] appropriate for you. Um, but just constantly gathering information, [00:24:35] trying to make a decision.

It is purgatory for your future. Don't do it. [00:24:40] Decide on what to do. Take action, be decisive, and take the next step.[00:24:45] [00:24:50]

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