Meet Joe. He was working as an inpatient PT at Georgetown when he walked out of a packed morning clinic and knew, right then, that something had to change. He wasn't burned out on the work. He was burned out on the system that made it impossible to do the work well.

He built Norton Physical Therapy from the ground up, learning as he went, building the team he wished he'd had, and creating a practice culture that reflected what he actually believed good care looked like.

Then life tested everything he'd built. When his wife Pam faced a cancer diagnosis, the business and team they'd grown together became their greatest source of support, not just financially, but in every way that mattered. Joe will tell you that's the version of business ownership nobody talks about enough: the one where what you build becomes the thing that holds you up.