Meet Elizabeth. She spent eleven years in outpatient PT, nine of them as a traditional clinician, without a clear exit plan. It was someone else's idea to go private. She had almost no idea what she was doing. She grabbed the opportunity anyway.

True Form PT and Wellness was built on the fly, which is more honest than most people admit. Elizabeth figured things out in real time: how to price, how to get patients, how to build a team. The learning curve was steep. She climbed it.

What she built is a women's health-focused practice in McKinney that reflects everything she didn't get to do inside a traditional clinic model. The patients are more engaged. The care is more thorough. The work is more fulfilling. It turned out the idea she almost didn't take was exactly the right one.