Meet Cecilia. She launched Grit Physical Therapy in the middle of a pandemic, in one of the most expensive markets in the country, with a model that prioritized quality over volume. By most conventional logic, the timing was wrong. It worked anyway.

Cecilia built her caseload by showing up, at run clubs, at gyms, in the community, and letting the work speak for itself. She capped her caseload intentionally. Sixty to seventy clients. Not because she had to, but because that's the number where she could still do the work the way she wanted to do it.

The result is a practice that's full, efficient, and genuinely fulfilling. She's not chasing more. She's built what she actually wanted, and it turns out that when you build something real, people notice.