Meet Cameron and Michelle!
Cameron and Michelle Moore, Owners of Continuous Motion Physical Therapy
Meet Cameron and Michelle--- they spent years working as travel PTs to pay off student debt, all with the end goal of starting their own practice one day! Along the way, they amassed some serious clinical skills and both are Fellowship trained. Travel PT and high volume clinics just wouldn’t cut it for this power couple anymore and they knew it was time to double down on themselves. Â
Socrates said “Wisdom is knowing what you don’t know.”
Cameron and Michelle are some legit clinical ninjas but they realized starting a business was something they knew nothing about.
They had no experience starting a business. They had no marketing experience. They had no sales experience. They had no business financial skills.
On a scale from 0-10, they were 10s in the clinic. They were probably a 2 out of 10 on the business side.
Here’s what ended up happening when we got the opportunity to work with them.
Let’s break it down:
Who? Cameron and Michelle Moore
Problem: Great clinical skill set but no business experience. Needing structure and guidance to help gain clients so they could use their amazing clinical skill set.
Solution: The PT Entrepreneur Mastermind (my 12 month coaching program for cash-based practice owners looking to dramatically grow their business)
Did it work? Yep! The goal with people like Cameron and Michelle is to help figure out what skill they already have and see how that might transfer to the business side of a practice. They are both great instructors so workshops were the first marketing strategy we helped them implement. Just with this one strategy, they crushed it! This targeted approach allowed them to scale to 20+ clients a week within the first 2 months of getting started.
 Here’s what I can tell you about Cameron and Michelle:
They are amazing clinicians and they deserve to make a great living. The unfair part is that you can be the greatest clinician in the world but if you don’t know how to market, people will not find out about you. We didn’t want this to happen with them and they were very willing to be coached and implement.
This ability to take direction from people that have been there and accomplished what you’re trying to accomplish is honestly pretty rare from what we’ve seen.
This was not an issue with them and their business has really benefited from it.
I don’t even think they thought they would be able to replace both of their incomes in a year within their own practice!
Are you ready to dive head first into your own cash-based practice or scale your current practice?
If so, I have good news! We can help get you results like this. It won’t be easy, nor will it happen overnight, but I’ve seen it happen over and over again and it’s very possible.
You’ve got to be hungry, driven, ready to listen and ready to implement the things that will change your career and business forever.
If this sounds like you, it’s time to get to work!
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A lack of direction and plan may already be costing you a great deal.
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