E666 | Where Paid Ads Fit In Your Marketing Plan With Jerred Moon

In this episode of the podcast, Jerred Moon and Doc Danny delve into the world of paid advertising strategies, with a particular focus on Facebook and Instagram. Jerred generously offers a free mini-course to listeners, providing step-by-step guidance on setting up and testing various ad campaigns.

One of the key takeaways from their discussion is the importance of viewing paid ads as a tool for building relationships rather than solely for customer acquisition. Jerred and Doc Danny emphasize that trust takes time to develop with potential clients. Testing different ad copy, offers, and images frequently is crucial to identify what resonates best in the local market. They mention that artificial intelligence tools can be incredibly helpful in generating variations quickly.

The hosts stress the significance of establishing a strong digital presence through social media and content to support ad campaigns. Potential clients will often research a business online, so it's essential to have a well-rounded online presence. While discounted offers can be effective in "cleaning up" leads occasionally, they caution against relying solely on this approach in the long-term, as it can come across as gimmicky.

Jerred and Doc Danny also highlight the continued importance of local, in-person relationship building for physical businesses. They suggest that ads can accelerate this process, but it's crucial to prioritize consistent branding and community events. While outsourcing to an agency can save time, they advise business owners to have sufficient marketing knowledge to ensure the agency is testing frequently and performing well.

Additionally, they discuss the importance of using other lead generation sources such as referrals, content marketing, and retargeting past clients. Paid ads, while useful, are not a magic solution on their own. Sales skills are also crucial for long-term success. The ultimate goal is to build a strong local reputation through relationship-focused marketing, akin to the practices of top cash businesses. Paid ads can certainly support this goal, but they cannot replace it entirely.

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Podcast Transcript

Danny: [00:00:00] Hey, real quick, if you are serious about starting or growing your cash based practice, I want to formally invite you to go to Facebook and join our PT entrepreneurs Facebook group. This is a group of over 6, 000 providers all over the country, and it's a pretty amazing place to start to get involved in the conversation.

Hope to see you there soon. Hey, are you a physical therapist looking to leverage your skillset in a way that helps you create time and financial freedom for yourself and your family? If so, you're in the right spot. My name is Danny Matei and over the last 15 years, I've done pretty much everything you can in the profession.

I've been a staff PT, I've been an active duty military officer, physical therapist. I've started my own cash practice. I've sold that cash practice. And to date, my company physical therapy business has helped over a thousand clinicians start growing scale, their own cash practices. So if this sounds like something you want to do, listen up, cause I'm here to help you.

Hey, what's going on? Dr. Danny here, the PT entrepreneur podcast, and I want to tee this one up for you. Cause it's a great conversation. I get a chance to have with my business partner, Jared moon, who is one of [00:01:00] the smartest digital marketers that, um, I've ever been around. He's had years of doing this, not just with, uh, PT biz and all the practices that we work with, but also for his own company, garage gym athlete, which he's had now for over a decade, um, and has really had to learn how to effectively utilize digital marketing, because that is a a hundred percent digital business.

Uh, and there's no brick and mortar options for him to be able to really grow that company. So a lot of this is, you know, a conversation based off of lessons, you know, learned that we've had literally in the last, you know, 10 years, um, we've spent millions of dollars on. Uh, advertising for our own businesses, our own money.

This isn't us spending money for other people. Um, this is our own money. And it's a different thing when you're spending your own money on ads this way versus an agency spending somebody else's money. So, you know, we talk about a testing strategy that Jared shares in a course actually that he built out.

If you want head to the, uh, PT entrepreneurs, Facebook group, go to our live stream from, [00:02:00] uh, September. Or I'm sorry, November 17th, which is when we recorded this today. Uh, and if you type ads, uh, in the chat, um, leave a comment that just says ads, our team will shoot you the, uh, the course we put together, which is really cool about how to actually, uh, set up, uh, these, uh, really.

Great testing ads, super simple testing ads, and how to use artificial intelligence to really dial in your messaging, uh, even create imaging that you might want to use, uh, for your own, for your own ads as well. It's pretty cool. He's, uh, he's sharing a lot of really, you know, up to date, unique stuff that, uh, we've been using.

And, uh, it's definitely worth you. Starting to test an ad within your own practice. So hope you like this one. Hope you like this conversation on digital marketing and where it fits within your business and, and, and paid ads. Um, so enjoy this one with me and Jared. Hey, what's going on guys. Doc Danny here with the PT October podcast in the Facebook group today with my good buddy and business partner, Jared Moon.

And today we're talking all things. Uh, [00:03:00] in particular, Facebook and Instagram, uh, we're gonna take a deep dive on, you know, kind of what we've seen with ads, but also we have a really cool mini course we put together going over a, uh, ad strategy. That's a really great way to get started to test, uh, run ads for your practice to also test what's working and not working for your practice.

I mean, kind of get into the details of that, but, um, Jared, what do they need to say in the comments if they want to get. This, uh, this awesome course that incorporates all the best things, ads, AI, physical therapy, whatever, all of it's, all of it's

Jerred: amazing. Yeah. So originally I wasn't planning on doing like a mini course to give away for free.

I thought that maybe I could just go live in the group, do some quick tutorials. But as I started to kind of tease that out, I'm like, well, if you're going to do this, you have to know this. And if you want to do that, you have to know that. And if you want to set it up, that's really like, I got to show you exactly how to do those things.

So anyway. It, what turned into us, you know, me just kind of going over ads today has turned into us giving away a free mini [00:04:00] course, uh, on Facebook advertising. So if you, in the comments, if you're watching here on, on Facebook right now, put ads, so just A D S, put ads in the comments. Uh, we will get you access to this free course.

Uh, and I spent a lot of time on it. It's, uh, I have a lot of experience too. So like, I think that you should definitely dive into this because there are a lot of issues with Uh, Facebook advertising, social media advertising. It's not, not as easy as people think you can't just farm it out and be successful.

So there's a lot to know. And I think this course can really help you understand a lot of that stuff and get started at fairly low budgets and see some, uh, some good results. So just put ads in the comments if you want to get access to that and we'll shoot it your way.

Danny: So let's tee this up by talking about, um, experience with ads, right?

Because, you know, when, when we first started working together, um, you. We're probably like you're the person that I knew that had spent the most amount of their own money on [00:05:00] ads of anybody that I've met most people that have a lot of experience with ads are running ads for other people and they're so they're spending someone else's money.

And it's a very, very different thing. To spend your business's cashflow on ads versus run someone else's ads that you, you don't really care about. That's not how you, you know, pay your mortgage. Uh, you do that by doing the ads for somebody else. So, but for you, you know, running your, your, uh, garage gym athlete at the time with ads, and then even with PT biz, you know, it's a very different thing when you're spending your own money.

And. You had a significant amount of experience with it. So like, tell me, tell me about ads in terms of your view of it, having, you know, run businesses that a lot of advertising dollars have, have gone through in terms of where do you see the application of where people should use it, but also the limitations potentially of ads as well.

Yeah. So I

Jerred: think. You're right, I, any, most any dollar I've ever spent on ads has [00:06:00] been my own money, you know, like in, in every single company, it's not, I've never run an agency or anything like that, uh, so you are. When you're spending your own money, you're a lot more careful, right? And you want to make sure that you, you learn things and you understand them.

And I don't feel like, um, you know, that's going to be true of, of every agency out there, right? They kind of maybe have their playbook and they just, they put it out there and they spend your money. Maybe it works, doesn't, it doesn't work. So when you are spending your own money, you look at it from, through a different lens.

And so I had to learn a lot of stuff. And especially early on, I had very little money to put into advertising. Uh, so I had to be like really on top of like watching metrics. On like a daily, daily basis, really. So, um, that, that's a huge thing. Now, ways to think about advertising. Most people think, uh, they look at it the complete wrong way.

They're looking at it as this, um, They're looking at it as like a slot machine, right? Like where I'm gonna put in this quarter, I'm gonna pull the handle, and then customers come out the other end. But there, there's a relationship to all this [00:07:00] stuff, right? There's, there's an indoctrination process. There's, you have to get to know somebody before you want to do business with them.

And the only business where that might not be true is maybe e com. Like if you run an e com business, sure. Maybe if I need some gloves and you pop up on my feed, I'll just buy your gloves because I needed some gloves. But in these types of businesses, right? Like that's not necessarily the case. Like you want.

It's so much better to have, like, to know the person, to know the clinician, or be referred, you know, or something like that. So the way I look at it, is you're just paying to, to start to form that relationship. And I think if you can start to view, uh, advertising in that light, it just starts to make a lot more sense to people.

It's like, you're not necessarily just putting ads out there to get another customer. That's what will happen, but you're putting ads out there to start the relationship. And leverage your money into more people seeing your stuff. And I think that's the, the bigger, the bigger piece in a lot of what people are missing because they don't have [00:08:00] the patience, right?

They're like, uh, and I'm talking about the actual patience in, in time. Like they don't have the patience to like be able to do this thing because they, they don't realize that it's a long play. It's not just something that you can turn on and then unlimited stream of customers come

Danny: in forever. Yeah, no.

It is, uh, it is not the solution to a business that's going the wrong direction either. Like we've talked about this, right? It's like. Usually what we see is people, they're just like, Oh my God, I need to run ads. Like I have to run ads. Otherwise my business is going to fail. Like, yo, wait a second. That's the worst place to try to do this because you're basically doubling down on black and you're doing something wrong in your business.

And in order to get to a point where we've seen advertising be successful, and this is something that. Anybody that's just selling you on ads probably won't tell you this part, which is you need to have a solid digital footprint, meaning you need to [00:09:00] have some sort of presence on social media and on the Internet, because if you don't, you're going to really limit the amount of clients that come your way, because you have to think of the process as a consumer.

So let's say someone sees an ad, it's very, very low likelihood that they just go, Oh, my back does hurt. I do want to take this offer and I'm going to sign up for this visit and I'm going to answer, you know, whenever they call me. And like, that's such a small percentage of people that go through every step of the way.

Here's what usually happens. Somebody sees your ad and literally put your shoes or put yourself in the shoes of the consumer here. You see the ad, you probably save the link because you're like, I'm interested. Or you, you, you bookmark it somehow or whatever you're going to come back to it in the meantime.

First thing you do, if it's on social, you're going to go look at person up. So if you're advertising on Instagram per se, and you have one post and you have one follower and they look at it and they're like, Well, it's a [00:10:00] lady that's about 25 years older than you that has the same last name, guessing that's your mom.

Uh, so that's the follower you got. Like they don't, you don't look that qualified of a business, right? So now that person is not going to come and see you flip side of that. Let's say we're looking at something like Google and you have Google ads that you can track in a certain area. And people are searching for, you know, uh, like knee pain Atlanta or something like that.

Right. Or knee pain treatments. And you can, you can rank for a lot of these things. If you know what you're doing. But it's not like they're just going to go straight to the first post they see, or the first link they're going to see who the business is. And what do they do? They're going to look you up.

They're going to see the reviews you have in Google. Probably first, they're going to go to your website, see what it looks like, see who you worked with. Then they're going to look at your social media and they're going to see, does it look like people that I look similar to? So. All of you, the ecosystem around it is actually, it makes a huge difference.

And we've seen this in our own business when we've been lazy about, uh, maintaining a really solid sort of digital footprint and our ad costs go up. And then when we do a good job of [00:11:00] managing that, our ad costs go down because it all works together. So if you literally have no digital presence, you're not putting any content out.

You're not representing your business in any way. You don't have a website or you don't have a decent website that's going to convert and you have no reviews. Your best bet is. Go do the face to face belly to belly like business owner to business owner marketing that works and will work for as long as there's people go do that first, build your business up a little bit, and then you layer this on top.

You don't want to use this to try to save a sinking ship, which is sadly we see that way too much and at that point, it's like. This it's, it's the last thing that you want to do is try to throw good money at a problem. Yeah. I've had a

Jerred: few people, uh, reach out to me in that kind of situation before. And I generally won't help you in that situation.

You just, it's not worth it, right? It's, it's very much like. I'm going bankrupt. I don't know how I'm going to feed my kids. I'm going to go play the lottery at the gas station, right? It's the same [00:12:00] type of mindset. So that's a, that's what I want people to know too when they're getting into advertising is that it's, it, it really just needs to be.

Uh, like it's a, it's a diversification. It's like helping another stream. Like what you said, like you already need to be kind of established and like have that digital footprint, have some, you know, existing patients and all those kinds of things. And then it's like, okay, we can build from here. But you don't want to be in a situation where if I don't, if this doesn't work, I'm screwed.

Like you don't want to be in that situation with ads. You're way better off doing a lot of other, a lot of other things.

Danny: Yeah. And I think the other thing to think about too, is just conceptually, as you're looking at advertising, there's what we consider like there's a. Uh, I think you're the one that told me this.

There's like hunting and there's farming, right? So hunting would be you're going out and this is an offer based ad. This is an ad where you're saying, Hey, here's the offer that I have. [00:13:00] I have this many of them, you know, or whatever, like you're directly calling somebody out. It's a direct response marketing technique where you're trying to get somebody to take an action to then potentially like book a call with your staff to see if they're the right fit.

Or maybe they just sign up for, for initial evaluation, whatever it is on the backend, the process, which, which frankly. Matters probably just as much, if not more than the actual front end advertising side of it, which, which we'll see if we have time to get into that. But the, the hunting side is you have a conversion campaign.

You're trying to create a conversion into whatever it is that you want. This could be like Jared's example of buying gloves, right? Uh, that's one thing branding or farming. The way I look at it is like you getting more visibility to your company. And I think there's a really important place for both of these.

But branding or visibility, it's not, um, it may, it may not be viewed in quite as a positive of a light because you don't see as quick of a response potentially. But if you can think [00:14:00] of branding really as, uh, you're building long term potential clients and you're. In, you know, introducing yourself to them, you're making them aware of your, of your company, like these touch points that you need to where they start to build trust, those start to compound.

And then when you have an offer and, or maybe you just build enough trust that they decide that they want to work with you, they'll do that. And it's, it's very similar to like. TV ads, radio ads, just things where you can get presence billboards, but in a digital sense, and you can share kind of like your best ideas or, uh, your own unique take on things and educate or, you know, have, have content that's, uh, appropriate for whatever your niche is to be helpful.

And that helps people realize who you are as well. And that builds your ecosystem, uh, that helps with everything else. So you can do that organically, but what we're seeing is that starting to get really, um. Limited, you know, and maybe you can speak to that a bit more. Cause this is not the first time that that's happened.

And even we've seen cycles of this in our own businesses where it's changed dramatically.

Jerred: Yeah, that's, and that was like one of the big things I want to talk about today that I think [00:15:00] people should know is. You know, all of these, um, social media platforms, they're becoming, if they're not already pay to play platforms, and you've had, you would have had to been in business for a while now to realize how much this happened with Facebook pages, um, so, you know, we, that used to be a big deal, like having a Facebook page, you'd have fans, people could like your page, And people would throw all their content there, their videos, kind of like people are doing on Instagram now.

Uh, and then Facebook just flipped that one day to where your Facebook page gets almost no reach, any organic reach. Um, we're talking like 60, 70 percent cuts in organic reach, uh, seemingly overnight to where they're kind of pushing you without saying they're like, okay, if you want your content on your Facebook page to go anywhere, you're basically going to need to pay us.

Um, it's kind of like, This is what happens when you don't own assets in your business. And [00:16:00] so it's the same thing with. With Instagram. And what, what's been interesting for me to see is just my experimentation. I've never been really big on personal. I have a personal brand doing a lot with Instagram. Uh, but I've been experimenting with a lot of stuff over the last several months.

And then I've also been talking to a lot of entrepreneurs in the industry who have really big followings, uh, colleagues, people that I know who say, yeah, like organic is, is going down, like it's, it's really going down. So it's, I wish that I could say all you have to do is. Post frequently and post good content and that's going to be all that matters on these social media platforms um But I don't think that that's, I don't think that's true anymore.

Like I think to some degree that could be the truth, but it's not going to be the truth for most people, especially people who aren't single mindedly focused on growing an organic following, right. They're running clinics and doing other things. So it's good and bad news. The bad news is you're going to [00:17:00] start getting a little bit less reach across all these different platforms.

It happens. It's going to happen no matter what, everywhere. Like it's happening on Instagram right now. We had a good run with organic. It's starting to slowly die off. Um, I don't know, I'm hoping that Facebook learns some of their lessons and they won't go as aggressive when they did Facebook pages. The, that's the bad news.

The good news is, if it's pay to play, you just have to pay. Yeah. That, that's it. You just have to learn how to do it. Um, and that's part of what some of my, the ads course that I, I created, um, went over. So again, if you're just joining live or whatever, you haven't heard yet. If you put ads in the comment, comments, A D S, I put together.

course on social media advertising. You can get it. All you have to do is comment ads right now. And we will, we will shoot it your way. Um, but yeah, everything's coming up pay to play platform. And that, like I said, that that's good and good and bad news. And if you're willing to pay, then it's good news because we have some training for you.

And ultimately it's a game that you can learn. [00:18:00]

Danny: Yeah. And it also is a. It is a barrier for everyone. So this is actually something that I think is, you have to keep in mind is it's not like this is just going to limit your ability to get reach. It is, uh, you know, everyone, it's not limiting just, just one account.

And this is normal, right? This is what, what this happened with Facebook, where. You know, there was a lot of organic reach, meaning you would post something and then tons of people would see it. Uh, you know, I saw this when I was teaching for the Starettes. So they had a really big, uh, Facebook page, you know, I'm talking hundreds of thousands of followers or likes or whatever they're called, um, for the page.

And over a fairly short period of time, We know we saw reach go like, uh, not down by a little bit. I'm talking down by like 90%. Yeah. So, you know, if, if, if a hundred people would have seen a post that they put up all of a sudden overnight, almost it went down to [00:19:00] 10 percent and this is really when Facebook was, uh, heavily trying to monetize.

They're advertising. So for them, it's basically, well, we're going to turn off this, this great marketing reach that you have. And if you want to keep doing it, you got to pay us. Right. And a lot of people will get frustrated with that and they're, you know, they're like, I'm not doing this anymore. But honestly, if it's still an effective marketing channel for you, you got to look at the numbers.

What's the return on investment. Right. So like, let's say, let's say you can put in a hundred dollars to get the reach that you want. And of that a hundred dollars, let's say you make five hundred dollars in a sale. Would you, would you continue to do that? Like most people would probably say yes. Right.

Versus what's the alternative. Can you find that ROI somewhere else? You know, if so, then cool, you know, go and do that, but you might not be able to. The reality is people spend a lot of time on social media. So we do have to have some sort of business presence there. We have to be creating some sort of content.

Um, you know, [00:20:00] you just, you can't be lazy about it unless you just don't want to grow. And in that case, if you just want to have a lifestyle business, single provider with a busy schedule, be an amazing clinician that sucks at marketing and just get people amazing results. And. You can build a schedule just like that.

You can't really grow past yourself like that very well. It's very hard. And if you don't know how to do anything outside of just being amazing clinician, you're going to be a terrible business owner. So, you know, you're not going to want to probably hire staff. And if you do, they probably leave because you don't know what to do with them.

So, you know, but if that's all you want, then cool, you don't have to do much of anything. But if you want to grow past yourself, you've got to really keep in mind that you're building a brand. You're building a, uh, a clinic that should be able to stand alone by itself and is represented by its own. Sort of culture and, uh, it's, it's, it sort of has its own feel and what people are going to like, want to align themselves with or not, where they want to be a client or they don't.

And just think about any big brand, like think about, uh, brands that you like, right? Like Lululemon, uh, look at [00:21:00] Tesla, look at, uh, you know, any, anybody that say that selling anything like. Those are unique, uh, they have their own branding, so you got to build a company with that and social media is just one of the best ways to be able to do that effectively, right?

So you got to do it no matter what, just a matter of whether you want to sprinkle on ads or if you don't, and that's kind of with what we went over and what Jerry put together with this course was. Probably just the simplest way to start to test some of these things and to start to get some, some, uh, feedback and some offers out there.

So I don't know, maybe do you want to go into like a little bit of detail about kind of what you put together and how it's, um, how it's laid

Jerred: out? Yeah. So been doing this for a long time and I do think that it's important to know kind of where the course is coming from and what we get into. Um, but I've seen, not only have I advertised a lot for my own companies and, you know, run teams that do it.

Uh, I have helped clinicians do it as well. You know, that's something that we experimented with, uh, you know, your practice, Eve's practice, [00:22:00] several mastermind members early on, just to like learn a little bit more about this process. And I'm always looking at things kind of like, you know, conceptually, like what, what's being missed.

Like the first thing I hit on when we started talking was like, okay, if you can view this, not as a customer machine and more of a relationship machine, you're going to be better off. And another thing that I've realized in just doing this for a very long time is that what really holds people up is 100 percent going to be testing, testing frequency, testing amount, um, because it can take a long time to find out what the, what offer resonates with your people, what landing page converts, the best followup process, all of those kinds of things, Um, and it's going to be different for every single person.

Like it's going to be different for every single market. And so there is no like, what I see in the industry right now is just so, it's [00:23:00] so cookie cutter. It's everyone's just doing a discounted eval. It's like, here's a discounted eval. I only have 10 of them. Like everyone's doing that. Like you did that, like whatever, like 10 years ago.

Like, yeah, it was a long time. Yeah, you did that forever ago. And that's still like the only strategy I'm seeing across. Anyone who's running any ads is is that one thing you don't think that people like wise up to this stuff or like? Oh, maybe they don't actually have ten vouchers. Maybe they have more than that Yeah Maybe I don't trust somebody who says they have ten vouchers and I see this ad six months later The same thing like I don't see why people aren't thinking about these things if you go back to this relationship based advertising strategy People catch on to this stuff, you know, people are as smart as you who are watching these ads.

They're not like idiots who are confused by what you're doing. Like everyone knows social media now, everyone gets advertised to. So anyway, coming back to the problem. It's about testing. It's about finding out what works and not just saying, Oh, this is the landing page that works. This is the offer that works.

You need to be [00:24:00] able to test things a lot in your market. And to be able to do that, you have to, again, be trying different scripts. You have to be trying different offers, be trying different landing pages, different messaging. And this is where people get hung up because when I have worked with people who realistically has the time to do all of those things, you know, to be like, okay, yeah, I'm going to a funnel by itself is a big, a big deal.

Like you have the landing page, then you have the form, any automations that go with that. Then you have the thank you page, then you have the booking page, any followup process with all those things. And it might sound simple, but that stuff's not simple because. Creating a page is one thing, but making the page good to where people are going to take the actions that you want, that's a whole nother ballgame.

And how we could expect clinicians to be good at that is crazy. So, I'm saying you don't need to do any of that. Like, don't worry about the landing page. Don't worry about, uh, you know, your The only thing you need to be worried about is your offer and your messaging. And that's about it. But don't worry about the thank you page or [00:25:00] the booking and all that kind of stuff.

Because that's just going to slow you down. That's just like, you're going to create a funnel. It's not going to work. We've never had a funnel work on the first try and then maintain it success for years on end. So no one else, no one, no clinician listening to this should. Expect the same thing, right? So you're not going to get it right the first try.

And so what's your testing strategy? How many iterations are you going to do? How many split tests of the landing page of your message of your offer? And if you don't have a lot, your answer is not a lot, then you're probably not going to succeed. So what my course, what I focused on specifically in this course, because I was trying to solve one very particular, like one specific problem, and it wasn't to make it an all inclusive advertising course.

Maybe that's down the road for now. I wanted to solve one specific problem and that's finding out that front end testing, what's the best offer and messaging for my local area. You know, without having to get unethical or do anything else, like what, what is it? And that's kind of what we jump into here is how to test things quickly.

Uh, not only with some [00:26:00] scripts that I provide in the course, but also utilizing AI to generate images for you and to take the script I gave you and get multiple variations of it within seconds. Like, so I teach all this stuff in the course, so you can essentially go out there, find what works really fast.

Then if you want to build out the full funnel after the fact, you can. But I'd rather spend my money, knowing everything I know now about advertising, I would spend all my money if I started a new business on just figuring out in three day increments, I would test every, every 72 hours, I would test a new offer, just a front end, like, okay, does this resonate?

Does this resonate? Until boom, something hits. And I'm like, this resonates. Now I'm going to put everything behind it. I'm gonna put my team behind it. I'm behind it. New landing pages behind it. Automation's behind it. Now I'll put in the work. But I'm not going to put into work until I know what's going to resonate with everyone.

Danny: Hey, sorry to interrupt the podcast, but I have a huge favor to ask of you. If you are a long time listener or a new listener, and you're finding value in this podcast, please head over to iTunes or Spotify or wherever you listen to the podcast. [00:27:00] And please leave a rating and review. This is actually very helpful for us to get this podcast in front of more clinicians and really help them develop time and financial freedom.

So if you would do that, I would greatly appreciate it. Now back to the podcast.

Yeah. And I think this is where. Many clinicians, you know, they, you're making this as simple as humanly possible. Like the, the setup for this is so simple. The, you know, the hardest part is probably The creation of the content, the actual, like, you know, video side of it. That's going to be the advertisement, but you know, even this in this zone, right, even testing, testing can actually be a really good way to, uh, to get you clients.

I mean, we, we were just recently we're, we're testing things with PT biz and. We found one that was working so well, we, we left the test, uh, add up and we've had the test add up and we'll do so until we see, uh, [00:28:00] diminishing returns on it. Right. Which, which you'll hit what's called ad fatigue as people start seeing the same advertisement offer all that it's just kind of becomes white noise.

And so you do have to change these up, uh, you know, on a semi regular basis and in local marketing, I think they fatigue even faster because the audience size is smaller. So, you know, having creative or different. Different videos or images, it is important. Um, and what Jared's talking about with on the backend with like a full on funnel, that is a big, a big, bigger commitment.

So the whole point of this is before you go and actually put time and effort into that, which is what most people do is they build a funnel, then they test it. And then if it doesn't work, then they go back and they build another one. And then they test it. And these are all what we mean by funnel. It's like, you know, visually it's basically, you know, a.

Hey, add to a landing page to sort of opt in to them, some sort of follow up sequence. And it can be in a number of different variations, but that's basically what it is on a web presence standpoint. So all these are pages [00:29:00] and schedules and stuff like that, that are, uh, that are in place and there's, there's a logical step, um, to each of those.

So, but if you can get a really clear idea or idea about what your audience is resonating with and the feedback from that. Then when you actually build that funnel, you don't have to guess if the funnel is going to work, because the hardest part is knowing if the messaging is going to work. Uh, then it's just a matter of understanding what parts of the funnel are not actually, uh, converting the way that we want.

And now we can start to solve those problems, right? But this is also where people get into. A challenging position where they say to themselves, well, I am, am like time poor, right? Like I'm time poor. I need to be able to do X, Y, and Z other things. So, I mean, I do think that if you look at, if you look at the landscape of digital marketing, this is just my opinion.

I'd love to know what you think, Jared. I think. Eventually most businesses. Should be outsourcing, uh, some elements of this, uh, if not all of it to where somebody else [00:30:00] is doing it. But the key is, and we out, we have an agency that we work with, but the key is we have run literally millions of dollars of advertising through our own companies.

And we know what we want. We know what we don't want. And we know if someone's taking advantage of us or is not. So that's key. And if you do not know that you're basically handing money over to somebody, hope it and praying. That they're going to do the right thing and not just be lazy and take your money because they don't really care what your outcome is.

They just care that you pay them as a client. And I've had plenty of marketing agencies. We've had to move, you know, uh, away from early on. I didn't know that. I was just like, solve my problem for me, solve my problem for me. But it's like, you got to understand a basic amount so that you can be an informed consumer.

So we've been learning how to do this stuff. In preparation to find the right agency makes a lot of sense as, you know, informing yourself of what you want.

Jerred: Yeah. I mean, to be honest, that's something, um, I even pulled our mastermind members about, um, because [00:31:00] you do, it's like being a good manager or a good leader, uh, it's hard to be a good manager, a leader, if you're completely unaware of what.

The job description of a job is what a good job is, what a bad job is. So if we're talking about hiring, uh, you know, an outside agency to do these things, cause there are a lot of them out there. Yeah. Um, and we've hired a ton, like I've hired a lot over the years. Um, because you don't always want to have to be the person pressing the buttons and like doing all that kind of stuff.

Um, but it's really hard to find a good agency. The best agencies I've ever found are the ones that. Well, the, the absolute best I've ever found, and these are really hard to find, are they will only charge you based off of results. Performance, yeah. Yeah, performance. Those people are hard to find, they're also more expensive.

Um, but if you find someone like that, that means they're really confident in what they do, they're also really good at what they do, and they only get paid if there are results. So that's a big one. Uh, again, they're getting harder to find. I think the reason they're getting harder to find is because it's harder to get people [00:32:00] results on social media advertising.

So they'd rather,

Danny: or they'll take equity. Like I've seen that too, where a really good agency, instead of doing performance, they're going to say, okay, cool. We just, we're going to, we want a part of your business and people will hand over. Equity or a profit share directly to a market. This is how like beneficial they can be if they're amazing, but there's very few of them that are on this level.

And if they are, they know that they can be valuable enough to say, yeah, give me 10 percent of your company and we'll handle, you know, the marketing side. And it's long term could be a huge win for them if that company, you know, grows and ends up exiting. So I think it's partially because the best people are moving that route.

And then, and it's like. Also, if you're a great marketer, a lot of those people, they have their own businesses. Right. Unless they run an agency, why would they do it for anybody else?

Jerred: I always have that question too. I'm like, if you're running my ads, like why? Why aren't you just doing this for yourself and like creating something else that's successful, but I get that some people's product now.

The second best [00:33:00] agency out there goes back to what I was talking about. The biggest problem with is and this is this is how our current agency works. And that's why we've stuck with him for a long amount of time is frequency of testing. And so that's why I love our current agency. Don't we've Ask like for recommendations or whatever.

You can't hire them. Doesn't matter. Like, but that's who, that's what you're looking for is like, how frequent will they test, how, like our agency will test new creative, new ad copy. Uh, very frequently and they'll also even create the landing pages for us, uh, and set up some of the basic stuff. So that's the level of agency you want.

If you're, if you're getting involved with an agency that has like, they put a, a cool name on a unlimited client system playbook, we're going to implement today, like, come on dude. Like, what are you actually doing? Like how frequent, like how many ads, what's the ad. Like ad spend. What's the budget? How, how much are you going to test?

How, how much will you test or how [00:34:00] frequently will you change the creative, the copy? Will you build any landing pages for me? Um, what kind of guarantees do I have? Like people need to grill agencies a little bit harder than they do and not do what you were saying where it's like, Cool, I just had to pay you this amount per month, and like, now I can pretend like that problem doesn't exist.

Like, if you as a business owner can't go in, you don't know what you're looking at, you don't know how good of a job people are doing, then you can really be taken advantage of in this market. And, um, you know, we see that all the time. I've also worked with agencies like that, where they thought that they were working with somebody who was just completely, like, Unaware of how Facebook ads work.

So they're like, Oh, cool. We're just going to turn this on for this guy. And now I can go do something else. I don't have to worry about it, but like I'm way too in the weeds and know what I'm talking about and what I'm doing to where I'm like, no, you're not doing a good job. So now you don't have a job.

So people really need to know how

Danny: this stuff works. Well, I think what you also bring up, like. You know, the agency that we work with is very expensive. Uh, like there, we could hire a full time media [00:35:00] buyer, you know, marketer in house for what we pay to work with this, this group. And there's a hefty ads minimum as well, right?

Like you need to be spending a lot of money on ads to this, to make sense. Uh, most practices are not anywhere near. Near that because they don't need to be because they can do brick and mortar marketing our business exists, you know on the internet It's a digital business. So there's no really like brick and mortar face to face marketing stuff that we can do as much as the digital side so, you know what we do with PT business is a bit a bit different, but you know, if you look at the agency side for Uh, for, for cash based practices, um, brick and mortar practices, you want to hire an agency that's literally going to save you time.

Like that, that's the key. Like if you, if you're looking at outsourcing this, you've got to find an agency that's going to help get some of your time back as well as that intimately understands. The business model, uh, that's where I've always run into problems is any agencies. I've tried to [00:36:00] hire their general marketing agencies.

They don't know the verbiage. They don't know your clientele. They don't know like what to say, what not to say. Uh, they just don't have an understanding of it. So it's hard to find, you know, uh, companies like that, where they're going to literally save you time. It's not going to be as crazy expensive as agencies that we have to use.

And it's going to be somebody that has like actual like industry. Um, depth of knowledge that's going to help drive your business forward because they can, they can, they can, you know, create the content that is speaking on the same terms that you would to your clients and your social media. And that's important because you don't want incongruency there either.

Right. Um, so that's kind of what you're looking for, but that's a hard thing to find. And again, you still got to know like the basics. It's like business self defense, right? If you don't want to get taken advantage of. You need to learn how to sell and you learn when you're being sold to, that's a huge thing right there.

Like if you know how to sell, then you know when you're being sold to. And if you know how to market, if you know what you're looking for on the [00:37:00] marketing side, then you know what you can outsource to and what you shouldn't outsource to because. You want to waste a bunch of time outsourced to the wrong agency and then have to switch and bring it back in house or move it over to somebody else?

Like, what an absolute nightmare the logistics of all that stuff is to take back over these accounts. So, I don't know if you have any other advice for people, like, what they should look for.

Jerred: In all honesty, like, other than the testing frequency, I would argue most people listening or watching don't need an agency.

In all honesty. Yeah. You don't need one, you don't need one right now. You can go do what I'm talking about in, in the course that we have. And so if you join late, you just type in ads in the comments right now and we'll shoot you the course, but you could, you'll see how easy it is to implement some of these front end strategies to where I really don't think that you need an agency.

And that's part of what I want to do in bringing some content here in this group, like maybe on a more frequent basis. Is demystifying that whole process because that's [00:38:00] the only real reason people are willing to pay Agencies and do all these things partly it could be saving time but I would say when you get to Where we're at, where we've spent a lot, we've done a lot of button pushing, like, we know all that kind of stuff.

Now we're willing to hire an agency because it saves us time, but I can go back and check somebody's work and see if they're doing a good job. I'd say for most everybody listening to this right now, you probably don't currently need an agency. You can do a lot of the stuff on your own, and so I want to demystify the complexity because I think that's, when something's complex and like fuzzy, Then you do like decision fatigue comes on and you're like, okay, fine.

I'll just pay somebody to do it. And to be honest, if we're just like, we can talk about leadership, like we could talk about trying hard, whatever direction you want to go, throwing money at something rarely solves a problem. Right? Like that it can, but not, not necessarily in this world. Right? Like we can [00:39:00] leverage our money to hire people and save time.

But if you don't want to take any kind of understanding of something at all. In this type of business and just farm it out, you will get taken advantage of. So I recommend most people running their own stuff and not hiring an agency for a while until you, you have a grasp on it. Um, and you'll see when you go through the course, how absolutely like it is possible, how easy it is for you to get started in this stuff and start testing things at low ad budgets and getting your offer, right?

You'll realize that you, you don't really. necessarily need an agency at all.

Danny: Yeah. Yeah. That's a good point. You know, I think the other thing to bring up is, you know, people want to look at this as this, like the holy grail of lead gen and you can, you need to just have a realistic idea of what you're going to get back from this.

You know, like And, and if you're, if you're not done it, I think it's, it's easy to hear people that are marketing, you know, different ads, [00:40:00] programs, courses, you know, whatever services and. You think to yourself, man, I'm gonna have like an unlimited, you know, pool of highly qualified clients and they're all going to be, none of them are going to be price sensitive and they're all going to show up on time.

And that's just not the case. So one of the things you have to keep in mind as you are looking at lead gen digitally is it can be a bit of a, um, time suck for your staff. To really, uh, have to deal with getting people in the door. Uh, they're harder to sell to. So if you're not good at sales and you go the, the digital marketing route, you're going to have even harder people to sell to even more price sensitive people that don't trust you as much because they're, their brother didn't tell them to come in and see you write an advertisement to.

So the sales of it has to be really important. So there's a few things on the back end that are just like deal breakers for people that decide they want to go this route. Like number one, you've got to be a. Good salesperson, you got to be able to have conversations about why you don't take insurance.

[00:41:00] You got to be able to have conversations about long term goals that people have and what they're trying to do and where you fit with that and why they might want to come in and work with you. Like that is huge. The other thing is. If you really want to grow a business that doesn't require you to feel just completely subservient to, you know, this like new patient hamster wheel, you need to do a really good job of developing, uh, like helping people through whatever it is that they're, they're wanting to achieve.

And then. Uh, being able to offer things on an ongoing basis to help them achieve even more. Right. And that depends on what their goals are and what your niche is and what you do. But if you can have ongoing clients or some sort of continuity service, whether that be some sort of training or remote programming or, uh, any number of things you can have in your business.

Now, all of a sudden your, your number of people you have to acquire that are new clients every month. It might go from 20 new people per provider, which is tough down to eight, you know, if you're [00:42:00] doing a good job of that. So there's all these other component pieces of the business that, uh, these are just like layered on top of, to add the additional people that you need to get, but you should.

Definitely be getting people from word of mouth referrals. You should be getting people from remarketing campaigns to prior customers. You should be getting people from content marketing that you're doing internally in your own business. You should be getting people from local events. You know, you should be getting people in a number of different ways.

We talked about it. Like it's a multiple poles in the water strategy, right? If you're trying to catch a fish and I got like six poles and you got one, like I probably have a better chance. Right? So this is just one of those. And it can be a nice one in a lot of ways, because. You don't have to go to a gym for a workshop on a Saturday morning, right?

You can run these and in the background, you can manage these in a digital standpoint from pretty much anywhere or have a team member do it. So it's a great thing to add on, but it's not going to be the thing that gets you 50 new patients in a month, you know? And if that does happen, the likelihood that that's sustainable is very low.

You know, maybe for a month, you see [00:43:00] something crazy like that. And you've basically just cleaned up all the digital reciprocity you've built over however long. And then you're back to square one, like everybody else. And it's back to grinding to try to find the right people to come in. I think,

Jerred: I think to kind of round this out, I want to talk about how Maybe, like, if I were to start brick and mortar practice today, what would I do with digital marketing?

And I'm starting from scratch, because this could be some people watching this, and it, I think what I'll go over could also be helpful for anybody currently in business. But if you're like, okay, dude, you have to open a clinic, brick and mortar space, like in your town right now, how would you utilize ads?

Because we know ads, we already talked about ads are not king, paid advertising, not king in this world. It's going to be the relationships that you build, local marketing. So that, that would be everything that I would do. Okay, so I'm not gonna get into the weeds of like starting a business. I'm just kind of talking about like marketing strategy.

What I would do is, I would have, I would go do all those things, right? Like I would [00:44:00] build the relationships in all the key places that I could find. I would have those key, key relationships. But I would also, on top of that, you know, know what area I'm trying to own. So if we're talking about a singular zip code in a bigger city, okay, now I kind of know, because you can, you can even advertise, right, to like a very particular zip code.

And so now you kind of know your, this is my area that I have to own. And all I'm gonna try to do now is be in your face. Yeah, that's it. And so what I would do very specifically like I'm wearing a black hoodie today I'd probably wear this black hoodie, but I throw a logo on it right in the center of the chest and It'd be it'd be almost like a uniform, right?

I would wear the same damn thing every single day and what I would do is I would advertise I would always advertise with my face and my voice Maybe occasionally like a picture of a, of a hurt joint or whatever. That's like what a lot of people are doing, but that's, that's not relational. Right? Like, and I kind of teach that [00:45:00] I teach two different ways to go about it in the course, but so I'm wearing this hoodie every day.

I have the logo and every time I do an ad, it's my face, I'm wearing the same thing, I got the logo, you're seeing that I'm talking to you, we're having a relationship, I'm advertising to a specific zip code. Now I'm going to all these places in that zip code. I'm going to get coffee at a different spot every damn day.

And I'm just going to rotate throughout the week in this zip code. I'm going to go to all these different restaurants, same thing. I'm wearing the hoodie. I got the logo. I'm advertising to the zip code. I'm building the relationships. I'm doing all that stuff. So you see how like this can compound all I'm not saying I'm gonna run ads that are gonna get me 80 new patients in one week.

That's not what I'm saying. I'm saying I'm gonna be everywhere to everybody. I'm gonna look the same all the time. So they're just like, isn't that fucking guy? Like I just keep seeing like all the time. Yeah, I'm him. I run a clinic. It's down the street. You want to come down there? So that's all I would do to try Cause that's what the big brick and mortar practices have, but it took them a lot of times, five [00:46:00] years, 10 years to do all of that, right?

They built those relationships slowly. And so all I would be doing if I started a brick and mortar practice. Is I would try to get to the level of integration into the community that I've seen our seven, seven figure practices do, but I would try to accelerate that as fast as possible. I'd be everybody's friend.

I'd be everywhere. Like I say, we're in the same thing, getting coffee everywhere, talking to babies at coffee shops, like doing like all the things that you have to do, right? I would just try and do that and like do it in a 90 day sprint and see what happens. And I guarantee you when you start to look at like, okay, I'm advertising just to be everywhere.

Yeah, this will get me some new patients, but ultimately the goal is to be what a seven figure practice is. And I'm going to try to accelerate that with some advertising dollars and my time. It's funny you bring

Danny: that up because the shirt I have on is the very first shirt that we ever made for athletes potential It's not even the logo that they use anymore.

It's literally somebody running And you'd see that do that do the P and somebody overhead squatting in the a [00:47:00] and it looks vintage because it's 10 years old and there's I can tell you first what you just described there probably wasn't a day for Due to a very long time, years, that I didn't have an athlete's potential shirt on and I always wore it.

It's basically like, yeah, like a uniform. I'm wearing it right now. I don't even know in the company anymore because the shirt is like quite comfortable. And, uh, you know, but it's, but it's, uh, it's a great point. You're basically branding yourself locally. Right? So, like, these local relationship development, um.

You know, meetings you can have local marketing, just, yeah, just being a part of the community is, is big and showing up to different events. And, you know, it's, it's like these loose connections locally that makes such a big difference. And the people that do a really good job of that, I mean, their, their businesses are basically bulletproof.

Like even when we, when we sold our practice, we could have basically done nothing. And we would end up with. 20 new people a month that would come in because we had a [00:48:00] decade of being involved in the community and getting great results and having a great reputation with people that, uh, that we worked with.

Right. So you take a business like that and it's like, it's a, it's a shoe in to be, you know, three quarters of a million dollars a year in revenue without even trying, you know, just, just by putting that effort in and on the digital side. And this is something that we did very early on with content. And looking back on it, I feel like it was one of the smarter things we did.

And at the time it was also one of the cheaper things to do from advertising standpoint, it's, it's, it's a bit different now, but we used to be able to like run content, uh, videos. So we would take videos that basically we would put these videos on YouTube. We would see what would get the most interaction on YouTube.

Then we would take those videos and then we would run advertising dollars behind them on Facebook. Cause we knew they already were engaging to some degree. And we would just target very specific. Zip codes. So there was like three zip codes that we know a lot of our patients. When we look at a heat map of where they're coming from, like we want more of these, [00:49:00] uh, patients.

And we wouldn't even, um, really change anything in terms of the demographics because to live in those zip codes, you already meet the demographics. So we would just like, let Facebook do its thing. And for a long time, like we were running ads, they were basically just. Us putting content in front of people and it would end up costing us two to four cents per 50 percent view of a video.

So for somebody to watch half of one of our videos, it would cost us four cents. And we knew they lived in a zip code that we wanted to be in. And they had an interest in something like that we were talking about. Otherwise we wouldn't watch half the video. Right. And I used to get stopped by people too.

They would literally be like, Oh my God, like, where do I know you from? You know, random places. I would just be like. You know, even in the airport and people would come and stop me and that's the level of which you're talking about where it's visibility and that adds a lot of value to your business. Um, so you can do it locally and you really should do it locally because you have a local brick and mortar business.

You can't get away from that, right? If we could [00:50:00] do this, if there was like a place where there were a bunch of physical therapists that were trying to grow their business where they all hung out, you better freaking believe that me and Jared would be up in there with. PT biz shirts on, you know, talking to everybody about what's going on with their business that doesn't exist.

So we have digital places like this. This is a congregation point. Like you're watching this right now. This is a congregation point for cash based clinicians. What are we doing? Educating. We're talking to you about, you know, stuff that we're hoping this helps your business. If it helps your business, then, hey, that's a plus one for us from a reciprocity standpoint.

You know, like then they're like, well, maybe these guys aren't dickheads and maybe I would want to work with them one day. I don't know. They don't seem as bad as maybe I thought they were when I joined the group. Now we get a chance to earn more trust and more trust and eventually if we do it enough.

Then we may have the opportunity to be able to work with somebody. And that's a long game that we want to play right with content. And I think it's the right thing to do from a local brick and mortar business as well. And ads is just one of those things that you can really layer on top of it that helps your presence and it helps you get out in the community more visible from a [00:51:00] digital standpoint that really Complements the brick and mortar face to face stuff that you really have to do.

Jerred: Yeah, I think and you see how different This approach is to Okay, i'm gonna run a discounted eval You know ad campaign and that's gonna get me all new patients in and how sustainable is that even right like you can still you can Still run campaigns like that. I'm not saying it's necessarily bad I'm just saying you don't want that to be the only campaign like there's a very relational approach you should take to your marketing especially in a local area because you only do have that one reputation and if you If you're local brick and mortar and you're doing what feels even the slightest bit like sleazy marketing, you know, people are going to like, Oh no, I don't want to associate that.

And if you're scared to put your face on your marketing message, then that should alert you that you may be running an offer that you don't fully like believe in or whatever, but you know, just. I've actually saw this work with a medical, um, I think she's [00:52:00] an MD in my local area. She did something very similar and you were just making me think about it because she hasn't been around.

She's been around for a couple of years. Let's call it maybe three years and when she moved here, uh, we have like one billboard in our entire like town and she got, she put her face on the, on the billboard, right? And uh, that was awesome. She did some, some digital advertising and she started. In this like complex where she had, you know, it was just like a small little office right with like one room and she's closing up now like they just finished she bought the lot and built a new building for other medical professionals and her own practice to operate out of I'm talking like easily just because I know a little bit about construction and stuff and real estate prices in this area.

Multi, multi seven figure building plus land build out like, and she did all of that. And so to see how quickly you can scale when you're going that relational route, like she was never doing anything like crazy. She just was building relationships in the [00:53:00] community and now she's absolutely crushing it.

Right. And, uh, Oh, this is a cash based provider as well. Just want to throw that out there.

Danny: Well, also this is a relationship business like that you, you gotta keep in mind. How you're how you're bringing people in the door as well, right? So it's not like we're selling them, you know shoes or Something that is like e commerce related that they're not gonna have like a relationship with Nike, you know, maybe maybe they like Nike But they're not going to sit there for an hour and talk to a Nike rep about, you know, their shoulder hurting them and them feeling really upset that they had to turn their kid down that asked him to throw him in the pool and they couldn't do it.

Right? Like that is a, that is a, uh, vulnerable thing for someone to express to another person. And the, these cleanup camp, I like to think of [00:54:00] these sort of like, uh, discounted, uh, offers. These are like cleanup campaigns,

Jerred: in my opinion. This is,

Danny: this is something that you run occasionally to the people that are on the fence.

They're like, Oh, I really like, you know, like Jared seems like he might be able to help my back, but. I don't know, like I'm kind of busy and this is what gets them off the fence. So what usually happens is if you run one of those, they tend to do really well in the short term, and then you've, you've basically exhausted all the people that were on the fence.

So you've cleaned up all these leads. So, and that can work both. From a front end standpoint from ads that you're running on a platform like Facebook, Google, Instagram, whatever, or even internally within your own list if you're building a list, and that could come from digital resources that could come from local events where you're taking people's names in their email down.

And you're providing them some sort of ongoing value with some sort of content or newsletter that's helpful. And then a couple of times a year, you have this reason why campaign and that cleans those people up. [00:55:00] It's a very important thing to have as part of your marketing plan, but if you run it, if you run it in perpetuity.

You're basically, uh, training people to think that you always have this sort of discounted front end offer, which, which can work like if you look at something like the joint, the chiropractic, um, franchise, they always have the same front end offer. It's like a discounted eval, right? But like, do you want to be the joint or do you want to be that specialist that people are traveling to work with?

And for me. I, I wanted to be that specialist that people are flying across the country to work with. And you're just happened to be lucky that I'm right down the road from you. And you get a chance to come into my clinic and work with my staff because they're world class, like that's what we want it to be.

So if you're just constantly discounting your services, digitally, you're putting yourself in a place where you look more like the joint and it's hard for them to figure out the difference. And you're going to get people that are maybe not the ideal client that you want versus using those more as a cleanup strategy.

So, you know, I just think that. The relationship development side, this is where patients comes into it, [00:56:00] where you talked about not getting more patients, but having more patients in terms of being able to wait. And that really comes down to making long term decisions in relationship development, both in your marketing and in, in what you're doing locally with other people.

And that builds. A massive amount of positive, uh, word of mouth for you, which is an incredible part of the business. Like people will put that down for some reason. They're like, well, if you just function off of word of mouth, you don't really have repeatable business. Well, maybe that's the case, but as long as you have a good reputation, that business is pretty much bulletproof.

And it's not going to go anywhere and no, no social media platform can shut you down. And that turns it off and that gets developed over years. So you've got to be able to do all those things together. And then if you layer on the appropriate relationship driven marketing, digital marketing to that as well, it's congruent with your message locally as well.

Like it makes so much more sense than just discounting yourself, which I think is a really bad strategy longterm for most of the people we work with. [00:57:00]

Jerred: No, I agree. So if you want to learn this new strategy and how it works and all the things that I'm talking about, like I said, I don't know how many videos it ended up being.

I thought it was gonna be like three or four videos. I think I ended up like 13, uh, videos and like even a script. So if you want to, if you want to get access to the course that we're talking about, learn some of this, Type in ads right now, uh, in the chat, whether you're watching it later or right now, and, uh, we will shoot you that course so you can learn a little bit more about what we're talking about and implementing the strategy we're

Danny: talking about.

Yeah. And if, if you were listening to this on the podcast and you're not in the Facebook group. What a good reason to try to jump in. I mean, this is a place where we're trying to share resources. We're trying to be able to create content that we can, uh, you know, we can help the businesses in here with, and this is just an example of that.

So, you know, make sure if you're, if you are not in the Facebook group, even if you don't like Facebook, that's cool. Uh, I don't like it either, but it's a great place to be able to network with other people within, uh, the same community. Uh, that we have, and we have like 6, 600 people in the group. So there's a lot, [00:58:00] there's a lot of people you can learn from connect with.

Um, it's a cool place, you know, to, to hang out in a digital sense. Right. So, uh, definitely type in ads if you're in here now and you want that, our team will shoot it your way. But, um, but Jared, anything else that people need to know, they want to get the most out of, uh, out of this, uh, this course you put together.

Jerred: No, I think just, just dive in and, and start implementing, uh, what you can and keep everything that we talked about in mind, like conceptually at a conceptual level and, uh, I think you'll be really well off for implementing some of the stuff we're talking about.

Danny: Cool. Well, that's it. Enjoy it. Hopefully you guys got, uh, some value out of Jared and I discussing ads and where it fits.

And I know it can feel a bit overwhelming. I do think it serves a really, uh, solid purpose. Um, and also don't feel bad if you're not doing it because. Like we know plenty of businesses that are cash practices that haven't spent a dollar on ads that are seven figure businesses, you know, and they've been able to grow past themselves and, and they just, they run great businesses.

They have a great reputation. They get amazing results for people. Um, and they do a really good [00:59:00] job of being a part of the community and doing local marketing. Uh, so, you know, this doesn't have to feel like something that's a burden that you get FOMO with because you're not the one, you know, you're doing it.

It can be a great accelerator to your business if done correctly. Um, but it's also not going to be a deal breaker if you don't. So anyway, hope you guys liked this one as always. Thank you so much for participating. Uh, if you're in the group live and you, you were, uh, you know, jumping in and asking questions.

And, uh, if you're listening to the podcast always, thanks so much for listening. And, uh, we'll catch you guys next week.

Jerred: Hey

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