E862 | How To Run Your PT Clinic Like A High-End Restaurant

Five-Star Clinic: Lessons from High-End Restaurants

Our anniversary always lands on a crazy weekend.
Kids finishing school, calendars packed, zero downtime.

So this year we celebrated later—friends in Portland, Maine snagged us a table at a phenomenal spot.
The food was amazing, sure. But what stuck with me was the experience.

They confirmed our reservation with parking tips.
The server greeted us by name.
The lighting, the music, the signature scent—it all felt intentional.
The menu wasn’t a list; it was a curated path with confident recommendations.
And the checkout? Seamless. A handwritten note at the end.

On the flight home I kept thinking: this is exactly how a premium PT clinic should run.
Not just “great food” (outcomes).
A great experience from the moment someone shows interest to the moment they tell a friend.

What Five-Star Restaurants Teach PT Clinics

1) Reservation → Pre-Visit Touch
Don’t let automations carry the whole load.
Call or text new patients with directions, parking, and what to expect.
Have the provider send a short intro email 1–2 days before the eval.

2) Ambiance → Your Space
Design is not a cost—it’s marketing you feel.
Lighting, scent, music, materials, layout, signage, brand palette.
Make your space a place patients are proud to recommend.

3) Menu → Productized Services
People buy outcomes, not minutes.
Name and package your plans (“Pain-Free Performance Plan,” “Runner’s Return to Sport”).
Present a clean pricing sheet and one clear recommendation. Then stop talking.

4) Service → Standards
Your providers are your brand.
Punctuality, names, follow-ups, professional dress, clear prognosis, EQ.
Hold the standard. Coach up or move on—A-players expect it.

5) Checkout → Frictionless + Delight
Card on file, simple renewals, and a small gift on day one (mobility tools, bands).
Add a handwritten thank-you. It costs pennies and feels priceless.

Your Challenge This Week

• Write a pre-visit SOP: admin confirmation + provider intro email.

• Fix one sensory detail in your space (lighting, scent, or music).

• Rename your top plan into an outcome-based package and update your pricing sheet.

• Turn on card-on-file billing and one-tap renewals.

• Order day-one gifts and pre-stamp a stack of thank-you cards.

Because clinics that feel five-star don’t compete on price.
They compete on experience—and win on referrals.

“Patients don’t buy PT; they buy the freedom PT gives them. Your details prove you’re worth it.”

🎯 Take the Free 5-Day Challenge
Replace your income and grow your practice with a simple, one-page plan.

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Ready to elevate your practice? Book a call at the link below with one of our expert consultants today and start your journey to delivering unparalleled physical therapy.

Podcast Transcript

[00:00:00] Hey, Danny Matta here with PT Biz and today we're gonna talk about what we can learn from [00:00:05] high-end restaurants and how we can apply that to our physical therapy clinic to set us apart [00:00:10] from competition. So this comes [00:00:15] from a recent experience I had with my wife where we, um, we have a [00:00:20] anniversary that falls over a holiday weekend, which was unfortunate planning on our part when we [00:00:25] got married.

As young as we did, we had no idea. Um, but every year it's right around when our kids [00:00:30] get outta school, so it's a tough time for us to go and do anything. Um, but every summer we try to get [00:00:35] away for a couple days and we celebrate our anniversary. At a separate time. Uh, and this year we had a chance to [00:00:40] go to a fantastic restaurant in Portland, Maine when we were visiting, uh, some friends up [00:00:45] there and they actually got us this reservation and it was such a fantastic dinner.

Just, just [00:00:50] a great overall experience. Um, and it's something that I wanted to [00:00:55] really dive into and, and. Kind of piece together how they create this [00:01:00] amazing experience, how they create this, um, you know, massive amount of [00:01:05] value that they provide and they, they can, you know, price themself accordingly because of it.

And [00:01:10] what we can learn on the PT side, because I think generally we take our businesses [00:01:15] for granted. We just assume if we get everybody an outcome, that that's all we need to [00:01:20] do. And I mean, the reality is, yes, they wanna get better. That is a big component of [00:01:25] it. It's like when you go to a restaurant, you want the food to be good, but it's not just about the food.

Right? [00:01:30] And these really, really fantastic restaurants. It's also about the experience and the little things that they do. So I'm gonna talk [00:01:35] about these different pieces of the client experience and how you can deliver what you're [00:01:40] doing in a way that can really allow you to. Price yourself accordingly.

Because if you can do [00:01:45] these things right, uh, you're gonna be able to charge far more than people in, you know, the same space that are [00:01:50] not doing these things. You're gonna get a lot more referrals, a lot more just positive, um, you [00:01:55] know, things being said about your business in the community, and you're gonna make yourself not be the white [00:02:00] noise that can, can be all the other businesses in the same type of industry, right?

And, and as [00:02:05] we see more and more businesses move into the cash-based PT world, one [00:02:10] thing that's gonna set you apart is going to be. The details, you know, um, Walt Disney once [00:02:15] said Everything is about the details. Like the details are all that matters really. [00:02:20] Right? So we wanna make sure that you're focusing on that as well.

Okay? So. Part [00:02:25] one, this would be the reservation experience, right? And in our case, this is [00:02:30] a customer that is our potential patient that is reaching out to us. So with a high-end [00:02:35] restaurant, usually number one, it's kinda hard to get a table. So there's scarcity. [00:02:40] Uh, same thing with really good, great clinics, you maybe don't have as much availability.

Um, you know, so it's, [00:02:45] it's perceived as being more, um, sought after and more valuable. But normally you can [00:02:50] call and talk to somebody. They make it very easy to book online. If you can go, you know that direction, they're [00:02:55] gonna call you ahead of time before your reservation. They're gonna make sure you know where to park.

They're gonna make sure you, [00:03:00] you know, don't have any dietary restrictions, things like that. They're going to reach out to you ahead of [00:03:05] time to make sure that you're clear on everything. You know exactly what to expect. Most PT clinics do not do this. They [00:03:10] just assume. This automated email, um, that you're gonna find the space that you know where to [00:03:15] park, that you know how to do with these things.

Um, they don't do much of any of that. And if you wanna make your [00:03:20] experience better, you can reach out to people ahead of the time that they are, um, [00:03:25] actually like gonna be there, right? You can have your admin go ahead and call and make sure that they're [00:03:30] good for that time and, and that, uh, they know where to go and what to expect.

One thing you can do [00:03:35] that can be really beneficial is you can have your staff member. Uh, whoever they're [00:03:40] seeing, go ahead and reach out to them via email directly ahead of time and just send an [00:03:45] email one to two days out and just say, Hey, I'm so and so. I'll be seeing you on [00:03:50] whatever at this time, Thursday at this time.

Please let me know if you have any questions. I look [00:03:55] forward to working with you. I, you know, see you on Thursday. Very simple, very easy. You can even drop a [00:04:00] link in there. Maybe that's like. A video about your clinic if you have that, but even a [00:04:05] personalized email from the person they're gonna see is really, really a great touch, uh, that you can pull from [00:04:10] these high-end restaurants.

And if you think about the average medical experience, um, when's the last [00:04:15] time that your physician messaged you directly? You know, they're like, Hey, I'm gonna see you [00:04:20] on Thursday. Lemme know if you have any. Questions like that, this doesn't happen, right? So if [00:04:25] you can do that, it separates you from everybody else in a, in a pretty signi significant way [00:04:30] as far as the client experience is concerned before they even show up.

Okay? So the next [00:04:35] thing is, you know, coming to the building and, and the ambiance or the actual, like, the way that it [00:04:40] feels in the location. Usually in a high-end restaurant, if you ever go to one of those, like, [00:04:45] um, or just in, just go to a, just go to a nice restaurant that you like to go to. Usually they have a very [00:04:50] specific.

Uh, feel that they're going for. Um, I, I have a friend that, uh, [00:04:55] is an investor in restaurants and it's very interesting to talk to 'em about some of the build out costs of [00:05:00] the restaurants. And they're, they're very expensive, uh, in most cases. And the [00:05:05] way they lay them out is very specific 'cause in very intentional of what they're trying to make.

You know, it feel [00:05:10] like the materials they pick, the colors, um, everything, the way it [00:05:15] smells, the, you know, the, the, all the sort of senses of everything and. [00:05:20] Usually our clinics are an afterthought, right? They're, we do, we set them up [00:05:25] as cheap as we possibly can. Um, we just want space. I mean, I'm [00:05:30] very guilty of this.

Whenever I first started our clinic in 2014, [00:05:35] um, I mean, I was in a very rough office space and I didn't care. I actually thought it was [00:05:40] awesome. You keep in mind, like I would treat people in way worse locations when I was in the Army. [00:05:45] Sometimes I'd be. Outside, you know, in the grass on the back of a Humvee or something like that.[00:05:50]

Um, if, if I was doing a field training exercise, if I had, I had air conditioning like I was, [00:05:55] that was fantastic. I didn't really care so much about like, what it looked like, what it felt [00:06:00] like, what it smelled like, didn't really think about that until we moved into our first standalone space. And then we really put [00:06:05] a lot more thought into that.

And we worked with a designer and it felt expensive at the time. It felt like a cost that [00:06:10] it's like. You know, a waste, it was such a good investment because the [00:06:15] way your space feels is it's huge for your patients, for in particular, [00:06:20] for the likelihood they're gonna refer somebody your way. Because I see a lot of times providers have [00:06:25] these locations that are just, I mean, they, they're an afterthought.

They're a great provider. And what [00:06:30] happens is their patients, if they're trying to refer somebody there, they may have to apologize for you. Like this [00:06:35] happened to me in our first office. I had a patient tell me this one time, they were like, [00:06:40] I would send more people here. But dude, like this is, it's not the nicest office I.[00:06:45]

You know, it's, it's a, across the gym, it's really loud. People don't have shirts [00:06:50] on. Like, there's certain people I just won't send here. And if I do, I gotta let them know ahead of time what [00:06:55] to expect. So you gotta keep in mind, like, your office is an investment, your space is, an [00:07:00] investment should feel a certain way, right?

So instead of being like fluorescent lights and um, [00:07:05] you know, it smells like athletic tape. You want it to [00:07:10] represent what you're going for, right? So if you invest in your space, you wanna think of things like. Layout [00:07:15] materials, lighting, paint, uh, branding, how you're representing [00:07:20] your, your brand, your, your where, where's your logo?

What are, what are you going for as far [00:07:25] as the, the feel, you know, is it. Uh, do you work with people that really [00:07:30] appreciate indoor plants or do you appreciate people that, uh, or, or, or is it people that really appreciate a clean like [00:07:35] gym feel? Right? If you think about your individual avatar and what you're going for, and [00:07:40] everybody can be different as far as that goes, and the company culture that you want to establish, in many [00:07:45] ways your space reflects that the music that you play is very important, right?

Um, are you playing [00:07:50] nineties rap or are you playing. Instrumental music. You know, it's, it's, it depends. [00:07:55] It depends on your niche, and again, it depends on what you're going for. So instead of it just being an [00:08:00] afterthought, make sure that you're spending the time to really think about what your space looks like, the materials you're picking.

Does this [00:08:05] represent the niche you're trying to work with? Does this feel like a place where they would want to be? Um, [00:08:10] and also don't keep, don't forget the fact that like. Okay. Your space is also [00:08:15] a recruiting tool for your team, for potential hires, for [00:08:20] retention as well. If you have a space that is really, you know, feels like a great place to be, [00:08:25] it feels like a place that people want to tell other people that they work at, they're proud of it.

Um, that's a really [00:08:30] good thing, you know, for you to have as a business owner. And you may not be able [00:08:35] to afford that, right? Like, we definitely weren't, um, able to do so, but this is [00:08:40] something I think is worth investing in. And there's definitely ways in which you can, you know, borrow for [00:08:45] expansion loans, um, and different programs to be able to invest in your business.

And I think this is an [00:08:50] area that we skip over frequently and we don't view it as an investment. We view it as a [00:08:55] cost, right? So think of it like a high-end restaurant. You want to have the fuel you're going for, you're gonna have to [00:09:00] really make sure you work with a professional, you pay for it, you put a lot of thought into it, and it's gonna cost a little bit more money in [00:09:05] order to do it the right way.

Okay, let's talk about. Uh, [00:09:10] the menu or what you're offering right. At a high end restaurant, like usually [00:09:15] it could be a prefix menu. They're just, it's, it's a set menu of, of what they're [00:09:20] going to serve that night. Um, you know, it's maybe you can do a la carte, uh, but they [00:09:25] usually have different, different options, wine pairings, things like that.

Uh, but it's usually laid out [00:09:30] very, very elegantly. You know, it's, it's, it's explained to people in a way [00:09:35] that makes sense. There might be like chef recommendations and things, um, but it's very highly curated. [00:09:40] Okay. So when people come to work with us, what type of [00:09:45] curation of options do we have for them?

And this is where it's really interesting. [00:09:50] When you sit down and you really think about a service, a service is a service, right? We see people [00:09:55] for whatever number of injuries, whatever, whatever types, um, of problems they're coming in for, [00:10:00] and we help them get back to things they like to do, right? So that's essentially what we do, but it's a [00:10:05] service and there's an idea of productization of services where you can name [00:10:10] services and it helps, it helps make connections with the buyer as to like what they're getting.

It also [00:10:15] creates, um, more value around that, right? So you may have. A, [00:10:20] you know, athlete optimization plan, you know, or something this, that you, that you have on the backend [00:10:25] that's like your continuity offer or your pain-free performance plan, or something to that [00:10:30] effect that is named in a specific thing that productize a service.

Maybe you have a, you [00:10:35] know, um. You know, a, a recovery reset protocol or something to that [00:10:40] effect, uh, that's like two months where you bring somebody through, you know, getting 'em out of pain and back [00:10:45] into certain things they like to do. You can name these, these things instead of just like 10 visit, [00:10:50] 20 visit you.

You can do those. You can say it's a 10 visit package, but it, it is, it carries more weight if [00:10:55] you name it something. And really tie that to an outcome that people are looking to [00:11:00] get. So think about how you're describing what you do, how you're laying it out. The pricing sheet that you [00:11:05] use is very important.

This is just like your, this is like your menu at a restaurants. Your pricing sheet should be [00:11:10] clean, it should be well organized. It should be very simple for someone to understand. [00:11:15] And your recommendation carries a lot of weight. Like this is like for me at a [00:11:20] high-end restaurant, if I ask somebody, Hey, um.

I'm gonna get this. What [00:11:25] wine do you recommend? You know, we order that goes with that, right? In that specific example, [00:11:30] that's a recommendation from a professional. And I'm not gonna probably, you know, [00:11:35] go back and forth them too much. I'm asking them for what I should do. When people come into our [00:11:40] office, it's very clear that they're, they're asking for our help.

They want to know what is wrong with me, what do I need to do so [00:11:45] I can get out of where I'm at here and back over to where I want to be here. [00:11:50] One of the things I see people do way too frequently is they give away their authority. They give [00:11:55] away their, their position as a subject matter expert. [00:12:00] Usually it's when they get kind of confused, not confused.

They get, they, they get, um, [00:12:05] squirrely about money. They, they get upset about, you know, talking about the dollar side of it, [00:12:10] and it makes them feel uncomfortable. That is something that everybody [00:12:15] deals with that I've ever met. That's a clinician. Whether you own the business or you're a staff member, it doesn't matter.

Um, [00:12:20] and that's where really just being clear and confident about your prognosis and what people need to do to get the outcome they want. And [00:12:25] using a, a pricing sheet that's visible to help with that decision process and being very [00:12:30] quiet after that. Right? Tell them what the recommendation is. Show them the pricing [00:12:35] sheet, the menu, if you were, and then give them the option you think is best.

Leave it at that. [00:12:40] And then people will make their own decision more often than not. I see people talk people out of decisions by [00:12:45] talking too much at the end, and they're like, oh, well you could do this or do this, or, or maybe [00:12:50] that I'm, you know, if this doesn't work for you, then this, and they talk. They just lay all these other options out and confuse people.

[00:12:55] And then it feels like you don't really know what they should do. You're not very definitive over that. Um, and, and they [00:13:00] want that confidence. They, they want to have someone who knows what's going on with them and they can help them. [00:13:05] Don't give that power away. Okay, so the service, alright. [00:13:10] Service is the actual, like visit, it's the implementation of all these things that have [00:13:15] led up to, you know, the, the experiences that somebody has getting there, the, the, the information [00:13:20] that they have, the way the space feels and smells and, and, and looks and everything.[00:13:25]

Um, and now they're, they're in your office, right? So number one, your staff [00:13:30] should be. Fantastic period like [00:13:35] this. It almost feels like a check the box, but it's not always. Sometimes we let things slip [00:13:40] because someone is just like, they're okay. Our that staff members, they're all right. Like they, [00:13:45] if they're all right, you better have a.

Plan to make them fantastic, uh, to, to [00:13:50] progress them clinically to where they need to be. Because you don't want to have a liability. You have to work around in your schedule. [00:13:55] And, and I've been there, we've had that where it's like, Ooh, don't put this person on their schedule. Make sure you slide 'em over here because [00:14:00] that person's liability.

If you're doing that, you either need to see significant progress in that person or you need to let [00:14:05] that person go because if you want to function as a high-end restaurant [00:14:10] would with this very, you know, uh, ideal. PT clinic [00:14:15] that's non price sensitive. That functions like the high end version of that. You have to have excellent [00:14:20] providers and you have to hold a standard associated with that.

I can promise you if a server at a high end restaurant [00:14:25] doesn't perform well, they're gonna let them go. And if they have a performance improvement [00:14:30] plan in place and they're not following that, they're gonna let them go because that is a direct brand [00:14:35] representation. That they're experiencing. You have your, your admin and touch base with them, that's fine.

But the, [00:14:40] the person that really matters the most is your provider and the way in which they [00:14:45] represent your brand. So they may not get everybody better. And that's just the reality of the profession. We [00:14:50] are working, uh, we're working the best we can in a, with a complex system [00:14:55] that we're learn more and more about every single year.

The human body, the nervous system is just, [00:15:00] it's very complex. We can't be 100%. Uh, as far as like our success [00:15:05] rate with everybody, there's a reason why we have to make referrals outside. We have to get other providers involved there. Sometimes there's things that [00:15:10] are outside our scope of practice that we just don't even realize until we start to try things that aren't working.[00:15:15]

That happens. It's all about how that person is engaging with the [00:15:20] client. Are they punctual? Are they using their name? Are they following up with them in a [00:15:25] appropriate manner? You know, are, are they, um, dressed professionally? Are they, do they look the [00:15:30] part, do are, are they, are they wearing the same thing as everybody else?

Is there, is there a set standard that they're [00:15:35] following? These are the things that you're gonna see that carry over from exactly like you would see at a, at a [00:15:40] high-end restaurant. Where it's professional waitstaff, they're, they're, you know, timely with [00:15:45] coming to your table. They know the menu front and back.

They know all the little intricacies of it. [00:15:50] They're very, very knowledgeable. They're very, you know, um, they have high emotional intelligence. They're great with [00:15:55] communication. These are all the things you wanna look for, you. With a staff member and hold that standard as [00:16:00] well. The standard is the standard and if you don't hold it, then no one will up uphold it.

And the other thing about [00:16:05] that is if you don't hold the standard, your A players will start to get frustrated with that too. And they may [00:16:10] start to look for other places to go 'cause they want to. Be a part of an elite team. And if you put [00:16:15] yourself in a position where that's what you're trying to, uh, you know, attract as far as your staff is [00:16:20] concerned, you need to hold that standard for everybody.

It's very, very important. So you may have to actually let some people [00:16:25] go that are not holding that standard. That's normal. That's how it works with high performing teams. [00:16:30] Okay. The checkout process. So, you know, if you're checking out, [00:16:35] it's. Uh, a check to the table. You know, they, [00:16:40] they, they make it very easy.

Uh, sometimes now they just, they do it at the table. They don't have to worry about [00:16:45] somebody coming back. Um, you know, you can, uh, you know, pay a number of [00:16:50] different ways. They might have a handwritten card that they give you, thanking you or saying happy anniversary, or [00:16:55] maybe they bring you like a surprise dessert or something like that.

Just something that's going to enhance the [00:17:00] experience at the end. Now. How can we do this as far as, [00:17:05] uh, your PT clinic is concerned? So one of the things that, that we've done with athletes' [00:17:10] potential that I think is a no-brainer, uh, that we didn't do for years and we started to do this years ago. [00:17:15] Is if anybody does like a plan of care with us, then if they need some [00:17:20] sort of tool, like for instance, we would use yoga tuneup poles a lot.

I like those a lot for, you know, soft [00:17:25] tissue self-release work. They're great. People can leave 'em in their car, they can bring 'em to the office, [00:17:30] whatever. Um, but we used to be like, yeah, just order these on Amazon. Here's the link for it. And then we started to [00:17:35] actually, you know, just keep 'em on site and then we would just add it to their bill.

But it was like 12 bucks or [00:17:40] something. Right? So now what we do is. If someone gets a plan of care with us, then [00:17:45] we just give them that and we say, yeah, hey, here we go. Um, for your homework exercise, you're going [00:17:50] to, uh, you're gonna take these, these are yours now. Uh, and then you're gonna, you know, do these, I'm gonna [00:17:55] send you your follow up.

Um, you know, homework with that has videos of everything in there, but, so you [00:18:00] don't have to wait. Here's the tool you're gonna need for these, this specific thing. Um, and, uh, you can get [00:18:05] started right away and. Half the time people are like, oh, okay, what's the, like, what, [00:18:10] what else do I owe you? Oh, nothing.

It's, it's just part of working with us. Like we, we don't want to nickel and dime [00:18:15] you. We just try to take care of things and make, make sure you can do what you need to do. So those are yours now. Totally free [00:18:20] and like, that's such a great way to start the relationship. Not only that, they're literally about to pay you [00:18:25] $2,000 or whatever for a plan of care.

What's $12 [00:18:30] of a free, you know, tup ball set, uh, uh, for that, right? It's like, it's part of the [00:18:35] thing, it's part of us working together, you know, like we're not going to invoice that. [00:18:40] Um, we just want to make it part of your experience and the package that you're deciding, the plaintiff care deciding to, to [00:18:45] work on with us.

So you can do something like that. That really, uh, increases the perceived [00:18:50] value and the wow factor. The other thing is make it very simple. So keep a card on [00:18:55] file. What you don't want is somebody to have to continue to pull a card out every single time. Uh, when they come [00:19:00] into work with you, let's say you're doing something that's, you know, over a couple months.

So maybe there's, they, they [00:19:05] can either pay in full, they pay one time. You can spread that out for them over a couple months, whatever the duration of the plan of [00:19:10] care is, and then that just gets charged. That card sits on file with them. It also makes it [00:19:15] very easy to renew. Let's say they're gonna buy like an additional package of visits for themself and [00:19:20] their family.

The cards are un file. They don't have to pull the card out. The pain of pulling the card out is what we want to avoid. We wanna [00:19:25] just make it seamless. We got you. You know, we store this in a secure manner. Um. And we [00:19:30] can just, you know, bill this each month for however many months it is for the plan of care and [00:19:35] after the fact.

Yeah, if you want to add another pack to visit, it's cool. It's this easy. We got it on file. We'll go ahead and add that [00:19:40] and we'll add your family members so they can have access to this as well. You know, make it, make it very, very simple. [00:19:45] The last thing you can do, and this is um, this is going a little a step a little further, [00:19:50] is literally writing a thank you card to each person that comes in to work with you, right?

And it can be as [00:19:55] simple as a handwritten card that's, Hey Brian. Thank you so [00:20:00] much for coming to see us for this knee problem that you've been dealing with. We know [00:20:05] that it's, it is hard to find a good provider. It's a lot of trust that we, uh, we [00:20:10] ask from you to let us work with you, with your body to help you with this frustrating issue.

And we just [00:20:15] wanna say thank you for choosing us. Looking forward to helping get back to playing soccer. You know, whoever [00:20:20] provider signs it, um, you can have your admin do that, your providers can do that. Like, these are the little things that make [00:20:25] a big difference in terms of how your brand is perceived.

And they don't really [00:20:30] cost much money, uh, very little. It costs some time and it costs some, uh, [00:20:35] attention and being intentional about how you're working with people. Because [00:20:40] if you can do these things and you can do these things with multiple providers [00:20:45] at scale, you're gonna, you're gonna. Have a pretty damn solid [00:20:50] business.

You're gonna have a business that's gonna be, people are not gonna view it as a commodity compared [00:20:55] to every other clinic, right? Every other clinic is not doing these things. Every other clinic is not [00:21:00] putting the time and attention into it. Uh, every other clinic is not trying to be. Uh, uh, at [00:21:05] a standard that you're trying to be at.

So people are less price sensitive with those types of [00:21:10] businesses. And with that, then you can reinvest back into your people and some of these things that are gonna improve [00:21:15] your brand and your space and your experience, right? So you deserve to get paid more, and you [00:21:20] reinvest that into all the component pieces of the business that you need.

To actually [00:21:25] make it the best, right? So if you wanna be the best, this is the route to go. If you wanna be mediocre, then [00:21:30] my advice for you is to not, you know, to charge less, uh, you know, to, to, to [00:21:35] really like, uh, you know, just try to focus on your product. If that's essentially your service, that's what [00:21:40] you're essentially trying to go for.

Um, but. I think it's a, a lose lose situation if you do [00:21:45] that because then you're gonna get compared to insurance and you're never gonna be able to meet just copays if you're gonna be, [00:21:50] you know, a cash practice. Um, you're gonna have to try to go above and beyond at some point and separate yourself somehow, [00:21:55] whether that be just dominance of a niche or that plus leaning into some of the things we talked about.

I think that [00:22:00] is really the unfair advantage that a lot of these clinics have. So I hope that helps you. Go to a nice restaurant [00:22:05] and see what I'm talking about. You know, think about, think about it through the lens of how could I apply this to my own business? [00:22:10] I think about this with any business that I go into now, you know, I mean, this could be a, a [00:22:15] clothing store that is, you know, really well sort of put together, go to like a Vori or a [00:22:20] Lululemon or just like athletic wear that they sell for a hundred dollars for pants, like.[00:22:25]

How are they doing that? They've established a brand. They've established a brand. It's obviously great product, but like [00:22:30] it's also the way in which they present it, you know, the people that are there, the, the whole [00:22:35] experience, like think of that through the lens of how could you apply this to your business.

It's really, really, uh, a, a, [00:22:40] a a very helpful. Uh, you know, way to go about, you know, viewing these businesses and how it can [00:22:45] apply to you. The, the thought process, the thought exercise of that is a fantastic way, you know, to [00:22:50] really apply it to your business and take little things from these businesses and apply it to yours.

I remember I went to a yoga [00:22:55] studio years ago. I, I started doing, uh, you know, more yoga, [00:23:00] which didn't last long. 'cause whatever, it sucks, uh, um, it doesn't suck. It was hard for [00:23:05] me, uh, with my schedule. But one thing that I took away from it was. [00:23:10] They had a, uh, essential oil like little machine, they just [00:23:15] shot up mist that had a nice smell to it, and it was the same smell every time we went in there.

I [00:23:20] was like, this is awesome. So what do we do? We got one for our office. And that's [00:23:25] something that it smells a certain way whenever you, whenever you walk in, and that's really important. The smell is important [00:23:30] because people remember that it's very much tied to your memory, so. Even little things like that can make a [00:23:35] big difference.

Just keep your eyes open with businesses that you respect. They're doing a good job, whether it be how they're communicating with [00:23:40] you, how the services applied, what the space feels like, how they follow up with you, all these, uh, these things, [00:23:45] that's where you can actually make a big difference in how your, um, you know, your [00:23:50] business continues to progress over time.

So hope this helped. As always, thanks for watching and listening. Catch on the [00:23:55] next one.