E568 | Building An Authentic Business With Scott Jablonka

Welcome to 2023 and welcome back to the P.T. Entrepreneur Podcast! This week, I am honored to be joined by Mastermind member Scott Jablonka of Carolina Movement Doc! Scott is a fellow podcaster and former athlete, and we get into his amazing operation in Charlotte, NC. Enjoy!

• How Scott ended up in Charlotte from New York
• How Scott turns social media into patients
• Building a culture and leading a group

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Podcast Transcript

Danny: [00:00:00] Hey, I've got a question for you. Do you know if you're tracking the right data, the right metrics, the right key performance indicators in your practice? This is something that's huge for us and really helps us make solid decisions within our business. But the prior software that we're using to run our practice made it really challenging to actually get that data out and use it in reports.

Since we've switched to PGA everywhere, this has actually become way, way easier for us to be able to have the right data. We have a dashboard of all the things that we actually want to see, the metrics that we want to pull, and it makes our life a lot easier to pull the information that we need to make the right decisions within our business.

So if you're running blind and you're not tracking the right things, or you're having a hard time actually pulling everything together, I highly recommend you check out our friends at PT Everywhere and see what they've got going on with their software platform. It's what we use for our practice. It's been a game changer for us.

You can check 'em [email protected]. I think you really like it. So here's the question. How do physical therapists like us who [00:01:00] don't wanna see 30 patients a day, who don't want to work home health and have real student loans create a career and life for ourselves that we've always dreamed about?

This is the question, and this podcast is the answer. My name's Danny Matta, and welcome to the PT Entrepreneur Podcast.

What's going on guys? Doc Danny here with the PT Entrepreneur podcast, and today we've got Scott Glan on from Carolina Movement Doc. Ironically, he's not from Carolina, which we'll get into in a second, but he does live there now. So Scott is a sports med pr a practitioner prior and probably still athlete.

You seem to be really hardlined. I'm an athlete. I work with athletes, which I appreciate. For us, we're gonna dig into a few things today clinically, what he's getting into, how the business is going, things that he's seeing and social media, which I think he does a really good job of, at least for me, very entertaining.

I find his Instagram stories and videos in particular where, he just highlights [00:02:00] some of the silliness that happens in PT Mills in a very a very funny way. So I spent about 20 minutes before this, just like my kids were like, what are you laughing at? I was watching like some, like something.

Really, truly funny, but it was legitimately just Scott's social media page on Instagram. So anyway, Scott, thanks so much for your time today. We appreciate

Scott: it. Yeah. But thanks for having me. I'm looking forward to this the past few months. This is gonna be pretty sweet.

Danny: Yeah, dude. No, it's great.

And to real quick, fellow podcaster, it's Move more? Correct. Is the name of your podcast, move More

Scott: Power PO. The Move More Podcast powered by Omega Sports, local sport and good store here in North Carolina. So it's keeping it a little local, keeping it small business still, and a just supporting each other along the way.

Yeah,

Danny: that's cool. I'd love to dig into that in a second. So why don't you tell me this man. How'd you end up in Charlotte? Cuz you're from New York?

Scott: Yeah, from New York. Have you ever had a winter up in New York or upstate New York? Specifically Syracuse. You'll understand why I booked it down south pretty darn quick.

There was this one point, and I remember this vividly cuz I worked in Syracuse and I I had to be into the office, typical PT mill [00:03:00] office where, I start at 5:00 AM right? So we had a snowstorm that came through the night before and, I parked my car in the garage, I preheat the car.

Get in the car. And then as soon as I get nice and warmed up, then I hit the little button on top of my little visor that opens up the garage door. I'm looking at my rear view mirror and I don't see any freaking daylight, like nothing. And it just keeps going. And no daylight until the top two feet.

I, there's a snow drift pushed up against my garage and I call my snow plow driver. I'm like, Hey man, is there any way you can get here? He goes, bro, I got 50 more before I get to you. So I actually had to call my boss and say, Hey, I'm going to be late, cuz I am literally snow it in. And no, nobody believed me.

Nobody even believed me. And it's at that point I said, you know what? Screw this. I am tired of this. It's just miserable up here. My job is not great. So I have to, I gotta book it down, down south someplace. And lucky enough, I had enough contact down in Charlotte area where I landed a pretty not sweet gig, a good gig with a doctor's office.

And develop a good relationship there. But as soon as I could, I, I had to get out really.

Danny: So it [00:04:00] was just anywhere there. There's no snow drifts, in Charlotte that I'm aware of.

Scott: No. There's no snow tires. There's no shovels or anything like that. And if it does snow a little bit, the whole place shuts down.

It's it's it's a big shift, especially during the winter time. It does get cold. It just, no, not nearly in amount of snow.

Danny: Yeah. And Charlotte is in Atlanta are very similar in terms of there's just so many people that live in those cities, in particular just southern cities I think now that are not from there.

So you, I'm sure there's plenty of people that are, Syracuse fans that you can link up with that have a little contingency with

Scott: to there's tons of us orange fans down here, and we'll come out every now and then. Probably not during football season, but usually

Danny: basketball. Yeah.

Wait for, yeah. Wait for your real house sport. No that's a good, that's a good point, man. I think the challenge, and, what we see when people go from a place where they're from and where they know a lot of people to a place where they are relatively new, it's your reputation doesn't carry with you.

It's not like it goes from Syracuse and everybody's oh, there's this great PT that's moving into town from Syracuse. We gotta go see 'em. It doesn't [00:05:00] happen, for you, you spent, I'm assuming, like a couple years at a clinic and then decided to do your own thing.

But what did that look like for you? Why'd you leave, I guess number one, but then how was that transition in opening a business in an area where you're relatively new?

Scott: It was it was almost forced. And most people would probably say is, I didn't really think about doing this.

And me a hundred percent never thought that opening up cash would be feasible, especially for me. In the past it was like, oh, do you want your own gig? I go, no that's just too much. I'm not interested. But I spent six years running the orthopedic clinic PT clinic at one of the doctor's offices and In addition at night, I would be a CrossFit coach on the side.

And usually when members know who you are and what you do they're more likely to ask you questions. Yeah. That's that free advice that they're looking for. And, starting out I would, I legit wanna help people, so they'd be like, yeah, cool. Yeah. Stop in afterwards, ask me questions.

So I would stay and, please guide 'em, do it. Very simple stuff. I'm pretty sure a lot of people have done this before and then, I got myself a table. I'm like, I'll just set up a table just in case I need it. And sure. As crap, I needed it. So I, this would go on for a year and a half to the point where I was like, I'm staying at 9, [00:06:00] 9 30 at night.

Just, literally treating people for free. This is the crap that I do during the day and I'm doing it tonight, but for $0. So I asked the I asked the The gym owner, my buddy Billy, I go, Hey, do you mind if I just start charging for this stuff a little bit? He goes duh, you should have been doing this in the first place.

And, charge is super, super low. It's just to make ends meet or whatever. And I realized that, you know what people actually, pay for this stuff. Go figure, right? Yeah, man, I should be charging more. So I'm like that's interesting. And I, this would linger on, I would treat people like Thursday, Friday nights ish, three or four people a week.

I'm like, that's a pretty decent click. That's enough to buy supplies and, do some fun stuff on the weekends. And then all of a sudden it got to a point where COVID hit and Covid was a blessing for me, and at least for the small business where everything shut down.

Like even like your doctor's offices, PT clinics, everybody got so scared no, we're all gonna do telehealth. And me being, the therapist that I am, I'm like, yeah, I think telehealth is trash for what I wanna do, so I'm not gonna do it. So I refused. People would reach out to me, email a phone, Instagram Hey, are you still seeing people?

I'm like Yeah, but I'm seeing him outta my [00:07:00] garage, if that's okay. And I'm thinking this will be deter people. There's no way I'm gonna go see somebody in his garage. Opposite effect, honestly. Sweet. Cool. When do you have open And the word of mouth and the availability just spiraled outta control and I'm like, man, this could really be a thing.

And sure as crap. One of my other clients at my previous job, he was a side gig freelancer, graphic arts design. He goes, Hey bro, lemme make your logo. I'm like, sweet, let's do it. So I sent him a few logos, one of 'em, which is inter Milan, one of my favorite teams from Syria in Italy. And he, and this guy comes back with this logo, which has a nice little spinoff of it too.

I go, boom, that's it. That's what I want. Super low cost. Did a really good job. He ended up doing my website too. And I'm like, man, this could really be a thing. So it got to a point where I was doing more side gig stuff, less full-time stuff. And then my wife and I found out that we were having twins and that was like that slap in the face you gotta do something good.

At my previous job, there was no paternity clause and there's no way I was gonna go six weeks into the negatives just for [00:08:00] ptl. I would never dig myself outta there, be completely miserable, and I'd miss out on tons of stuff. So I go, you know what? I had a nice little discussion with my wife. Say, look, even if I make just half the money, at least I'll be there for the twins with the birth.

Help 'em out cuz we still have a two and a half year old too. So at that point we had three kids under two. I'm like, it's gonna be worth it in the end because you can't buy this time back. And honestly, I'll, I can make money. I have enough work ethic to do that and some wherewithal. And I have six years as a crossroad coach, so at least my reputation, I didn't know it at the time, but it was building slowly as I was being more and more involved in the community, more involved with coaching, more involved with events, and just be, a little bit more present in the community.

So that was like six years of the legwork that I didn't know what I was doing until I actually put everything into place. And then I. Fully launched full-time last November. And it was great because what was it that, that following January was when I was having the twins. So it was like launch full-time, then take a step back and shut it down for a month and then launch it again.

It was a learning curve. I had zero idea what I was doing business-wise, but I knew exactly what I [00:09:00] was doing treatment-wise. So I just figured, in the beginning I would just really write on the coattails of my treatment style and my clinical prowess. And then once the twins were born, then I would dive into, definitely need some help with the business part and the systems and processes.

That's how that went. So Covid was a blessing for me and that was just jumped into it. And then having the twins was just the icing on the cake.

Danny: I feel it's interesting we look back As far as what Covid did with our profession, there's a lot there's a lot of people that have similar stories to you where, it was, or that maybe they were furloughed.

Their clinic was closed down. They weren't making any money or they were senior clinician that was the most expensive and they got let go because they were carried the most overhead associated with that, even though they were the most experienced provider. And then they just alright, let's see what happens.

And they try to do something on the side. But yeah, dude, people will see you in your garage if you're good. People will see you out in a park if you're good. It doesn't really matter. It's funny what we think is needed and what they like, what they perceive as, as being valuable.

The other thing you bring up two things. A, is having twins as hard as people say it is, cause our neighbor, our [00:10:00] old neighbors had twins. First they didn't have an older kid and they looked like zombies for a couple years.

Scott: Sounds about right. Yeah. I'm a, I'm living unhealthy dose of caffeine in pretty much every day.

So it's it's extremely difficult, equal parts for rewarding is, it is difficult. Yeah it's definitely there, but man they're cute as heck, man. It's, yeah.

Danny: Yeah. That's cool. And they give you a real reason to wa work so hard, man. It's obvious. You go home and, people are just like, it's stares you in the face, if you tried hard enough or not, like you gotta, you gotta hold, you don't need to hold yourself accountable.

If you see your family and whether you did or not, you can't lie about it. The other thing you brought up that I think people take for granted, cuz you're not from Charlotte, but you spent six years working in, a healthcare environment, but also being a part of a community that we know is a, is a valid niche for this type of a business.

And it's not that you were trying to build a business along the way. That's the cool the cool part about it is you're just. You're just coaching and participating probably in competitions and training yourself, and yeah. But that's probably turned into such a huge resource for you, like how many people from that [00:11:00] ecosystem, really were part of what you saw early on.

Scott: Oh, huge. Huge. And it's predominantly what it was, 90% that, and then a few of word of mouths here and there. But usually, yeah, that's what I leaned on heavily and knowing that, it could be a viable thing only because I've had so much exposure already. So it's not like I was just literally picked up moving and opened up this on day one.

I would probably figured that would be exponentially harder. So inherently I didn't know I was doing it, but I was building that rapport for six years, not knowing that six years from when I moved down here, I'd be open up my own gig and rely heavily on that reputation in that community aspect. Yeah.

Danny: Yeah. It's we see this a lot with people that we work with that are newer businesses, like I would say for the roughly year that you've been in business like you've been. Doing really well. And or is it two years now? Where are you at? It's been a year. It's been a year. A year. So I You're doing great.

A year in, and then we see other people that a year in, and they're still struggling to, to get mo gain momentum and a lot of them are newer [00:12:00] clinicians that are still also trying to figure out their clinical sort of a approach and what they want to do. And they're newer to an area let's say they just like Denver, so they moved to Denver and they don't really, they don't have any infrastructure or socially, or work-wise.

So it's really hard. If you don't know anybody, nobody knows who you are. So that's six years in that clinic. How much like of, the people that you work with were carryover from some of that. Did you have old patients that were reaching out to you directly when you decided to do your own thing?

Was that as beneficial as being involved in community if you had to pick one?

Scott: Community is gonna be head and shoulders better. Yeah. Yeah. From the previous location. When you think about any ptmo clinic the chronic pain population, the Medicare, those, let's be honest, that's the clientele that I don't wanna treat, I really don't care less if they ever step up, put inside my clinic a handful of them.

Yes. Cuz you're still gonna get like those one or two per eight weeks that are like those, they're a little bit more athletically inclined. The weekend warriors that wanna like swing a golf club without pain. Those are the ones I would welcome into my [00:13:00] community. But the other ones, even if I get a phone call and email saying, you know what, you're really not appropriate for my, my my clinic, cuz let's face it, there has to be that connection between you and me and that trust and.

To be honest, I'm not the right person for it. So yeah, I was if I had to say it, community is gonna be your best opportunity to capture the clientele that you want to capture, if that makes any sense.

Danny: Yeah. And to do it in a, I feel like it's important to do it in an authentic way, this is

Scott: huge, authentic way.

Oh my goodness. And not to interrupt you, but no, go ahead. I just if you're not follow, if you're watching this or listening to this on the podcast huge kind of inspiration that over the past years is Shante cofield, the movement in my show, she kinda speaks on be your authentic self.

And she speaks like my language, and she, as I heard that, I'm like, what? Heck yeah. Yeah. Authentic self, because if you ever worked, this speaks to anybody who's ever worked into a PT mill or anything like that. High volume, low value is what I call that. It's a matter of fact that you sometimes you get exhausted because you can't literally be yourself.

You can't really say [00:14:00] what you wanna say to an extent. You can't present yourself in a way you want it to extend. Could you have to be quote unquote professional, whatever the hell that means nowadays? Yeah. To be honest with you, what's professional to me is get the freaking results that you want now, and then working on building that robust strength later on.

That's professional. That's a pro, all right? That's what pros do. But at the PT mill, I couldn't, you couldn't be yourself. What do you do? You show up, you wearing your fricking khakis, put on your typical polo, maybe your new balanced shoes and then your are nice to people that don't deserve your niceness.

And that is exhausting throughout the way. Now, when you take your own, when you take that outta the equation and say, let's open up your own place, let's put your own authentic spin on it. And now people know what they're getting selves into. Even on my website, you have to click a button to contact me that says, I realize I'm contacting Dr.

Scott Jab Blanca, I have thick skin. I can take criticism. Yeah. And they have, click that button, all so they know what they get themselves into. So brutally honest is the way to go. So when they come in here, and I am brutally honest, I have zero complaints, and it's way better. And it's refreshing and it's nice because it allows me to treat the [00:15:00] way I wanna treat.

So being your authentic self is just huge. And if you're not following the movement of my show, log on to that, make that part of your daily listening in addition to the Pete Entrepreneur podcast too. Cause you get a lot of value behind that too. She's

Danny: awesome. She, yeah. She, her and I are buddies.

We've been friends for a while. And I think that, she just, yeah, she does a good, she does a good job of Explaining that, but also just doing that, right? If it's just all you kinda have to do is just watch what she's what she's doing, what she's talking about. And I think sometimes it takes people a little while to figure out who they are.

And they're, and themself and what they feel comfortable with. And I definitely would fall into that category, especially early on as a clinician. Like I think it would be very, it would've been very hard for me clinically and also just as, just like a human being to not really like to handle the pressure and the understanding of how to actually run and start a business or start out of school.

I, I, we work with people that successfully do that, and they're just like, obviously way smarter and have their shit together a lot better than I did. But, I think figuring out [00:16:00] who you are, like what you can and can't say, like what feels right to you. And you're right, your website. The copy that you have on there.

So just the words we say copywriting, it's just word writing. If if you go to your site, which, go ahead and plug it real quick so people can check it out.

Scott: Www.carolinamovementdot.com. There's see a couple avenues to go to Fix, fix Me, doc. That's where people usually click. And you'll see all the information you really need to see there.

Yeah.

Danny: But also I would go to your site and read your bio because your bio is also very specifically, it's just written in a way where it's, it would be you explaining it and. For a lot of people when they write copy, they're writing in more of a traditional sense, the way they're writing as if there's an essay that's gonna be graded at school.

And, you did a good job of not doing that, which it's copywriting that speaks to people. And you basically did Shante calls at eight Mile yourself. You're basically like, look, I'm sarcastic, I'm this, and this. If this doesn't sound the right fit for you, great. Let's get this outta the way to begin with.

So you're basically excluding people verbally. And, but also [00:17:00] you're really tightening the bond with people that would be like, yeah, that sounds like somebody I would wanna work with, and they're more likely to wanna work with you. So it's very interesting. Did you do that intentionally or was that part of the guy that you worked with that just, you just came

Scott: up with that?

No, that was me. That was me all the way. Cuz I just, I was just sick of being just non-authentic. I'm like, this is what and I figured it, it would be a good way to like self screen people. So if you read the bio, I'd be like, wow, this guy sounds like an asshole. Good, then. But if, let's face it, in the CrossFit world, in like the athletic world, sometimes there are people that have that mentality be like, wow, this is exactly what I want from my provider.

This guy sounds like an actual dude. And not just some guy that's gonna preach on his doctor pedestal of oh, I'm a superiority complex, this guy I wanna work with. So I wanted to word it in a way that people can identify with to say, yeah, I blend well. And that, to be honest, didn't it? That's how I, that's how I signed on with you.

Only cuz you know, I was doing my due diligence and let's face it, we're. You're not the only one out there, but, and I was going back and forth. I'm like, if I'm gonna spend the money and invest, I'm gonna invest in the [00:18:00] right person, the right team. And then I log down one of your emails and I think the first or second line you dropped an F bomb in there and it was like a sarcastic twist.

I go, boom, all right, that this is the one. And I'm pretty sure the next day signed up for a call with John Lakota. So I'm like, dude, yep, that's my people. He spoke great to me. It's that's what I needed to hear. It's like this is my guy. So after that, it was just a hundred percent invested in.

Danny: I think it's hard, man. I appreciate the feedback on that because it's challenging in some ways to know like what you should and shouldn't say, especially when it involves your business. Like with your practice. But there's just I've always found myself even like the book I wrote named it Fuck Insurance And like the dude, the amount of people told me that was a bad idea was almost everybody.

And turns out it was in some ways. Cuz now Amazon actually like very much They, it's not gonna come up in search very easily, let's put it that way. But anyway but for me, like it's just verb verbiage that I use. Like my kids can absolutely drop an f-bomb in context at age nine and 11 and such a, I'm not certain [00:19:00] that a as, I'm not proud of that necessarily, but they can and they don't at school which is good.

But that's just the way that we are, man I can't help that. I'm not gonna change that either. And I think that anybody that's listening to this, like what you're talking about with your copy and your verbiage and the way that you're able to, get across your philosophy, it's going to attract the people that are the right fit for you.

And it's going to really push away the people that are not the right fit for you, which is actually a really positive thing in a lot of ways, because it's gonna help you really work with the right people. And if you're not doing that and you're trying to be just like I. Just super vanilla and appeal to everyone.

You end up not really appealing to anybody. Yeah, and most people don't realize that with marketing and it's a shame because, I don't know. It's not that you need to be overly assertive with your thoughts and your ideas, but your personality should show through in what you're doing.

Hundred

Scott: percent. A hundred percent. That's why people come to you, cuz let's, anybody can, crack a neck. Anybody can stick a needle into, inside a muscle. But most of the time the buying is gonna be within like the first five minutes. Are you the person that's gonna sit down and [00:20:00] legitimately listen to your client and, not type in the computer, not write shit down?

Are you guys gonna look into their eyes and listen? Not only listen, but listen with intent to repeat it back to 'em, make sure you fully understand. It's that kind of personality that people really gravitate toward. And if you're not doing that, then you're not gonna get so much buy-in being this vanilla, oh I have to make sure my people pleaser.

It's no, just, be your authentic self and then that buy-in is going to just trickle effect after that. It's gonna, it's, that, that's why people come to see you because they want to have that bond, I guess you could say, or connection or get that vibe. Yeah, that's everything that you just said.

That's where

Danny: it's at. I think the other big thing too is this is for a long, like we're playing a different game. You played for six years at this clinic. You played a game of. New volume discharge and it wasn't, it's not just because of insurance. It's because people, that's the model that, that works for them.

That's the model that you're plugged into. They're looking for that in our model, in the way that I think we can be uniquely helpful to people in a way that most clinicians don't have a chance [00:21:00] to for, in a couple ways. Number one, we have the time, we have diverse experience, but we have knowledge in, Many other areas, like I on your podcast just briefly skimming it, you had a topic on sleep and nutrition and on movement.

All this is within eight of the podcasts that I saw that were up, right? So we had this opportunity to become this like human body consultant that educates people and builds long-term rapport and relationship with them to help them navigate the confusing healthcare and wellness landscape that we, exist in.

And that's great for business because we get ongoing repeated, purchases and recurring revenue from people that we work with that we're helping, long term. And that's a different game. So you're trying to attract people that you can work with for a long time. You're not trying to attract people that are, gonna be in and out really fast.

That maybe would be better off in an in-network clinic. Yeah. Yeah.

Scott: I'm not trying to track the, what I call the Kentuckys of the world. The one and Duns. Yeah. Not my jam. I want people that can stick around and work with me on a regular basis. So somebody that's gonna build, and I say, a lot of my verbiage [00:22:00] is team oriented.

So it's join my team. You're a client if I'm working with you and if I'm your boss. Cause that's how it works. You're on my team. All right. Welcome to the team. We have a lot of work to do. Let's get to work. That makes

Danny: sense. Yeah. Yeah. No, the verbiage is unique. No doubt. I really like that a lot about, how you set things up.

If you had to describe your clinical approach, like how would you what would you define yourself as? What do you typically do with someone?

Scott: I would say a very intentional manual therapist with a heavy emphasis on movement. So usually anybody that comes into me, they're very surprised that I spend less time chatting with them and asking them questions for 45 minutes.

And they're very surprised that I have 'em out in the clinic movement. And I'll put a Barbie on their hand within the first time minutes, especially to say, Hey, it hurts when I did lift. Cool. Where should we start? Let's start pulling stuff from the ground and see where the problem is and stuff like that.

So it's, I just, maybe a no nonsense approach would be a better way to do it. A very abrupt, brutally honest approach. But that's my approach because I was, what they teach in school nowadays is it's good they [00:23:00] have to do that. And I understand that for the test and measures, but I can't tell you the last time it really formally measured somebody's shoulder flexion with a goniometer.

Alright. Yeah. Now, does that tell me a whole lot? No. Does it tell me, can you press overhead without pain? Yes. So I want you to press overhead without pain. I'm gonna leave my little plastic stick in the corner there. Un unless I actually, maybe it's post-op, maybe they need something. I get that.

But other than that, general experience of 13 years of doing this, I know what normal looks like. I know what normal doesn't look like, and that's what I lead with. So it's just very hands-on, very movement approach, very experience-based. And I let the patient slash client lead the discussion.

I don't lead it. I guide them. I open doors and I see which door that they walk through, and then that's what I go with. So everybody's gonna be completely different. No one gets the cookie cutter stuff. Not everybody gets a crack. Not everybody gets a stick, but everybody gets a movement. Yeah.

Danny: Yeah. Dude, I think that's a really, I think that's a common approach for what we see with the people we work with in our mastermind.

Like it's, I. It's interesting cuz everybody [00:24:00] has come to that conclusion independently in, in many ways. And maybe, hey, 10 years from now, maybe look back and it's oh man, I, we really evolved to this, and this. But it's hard to argue, at least in, in my experience with patients where it's if I can use some sort of approach to help decrease pain and then improve their ability to move through whatever movements are important to them or are restricting them that's a pretty good way to go.

And also the buy-in of that is huge and it's so different than what they usually see as well, so that it's like, it sells itself in so many ways because that's just the way that you work with people. But I don't know why it's not that normal. It's not, I.

What are your thoughts on that? I would love to know, because I think you are very, you're, you have a very interesting, your insight on the profession I find interesting and somewhat in funny as well, but just like I wonder because I see this over and over again and people gravitate towards it, but I always wonder like, why is this not something that's more readily taught in school, aside from obviously what we need to know for a test.

Scott: Yeah. Yeah. I don't know why it's not taught. I [00:25:00] think it should be, I think it should be a nice little avenue for an adjunct professor to come in and bridge the gap between what's too much information and what's the right amount. There, there has to be some sort of, get to the, what we call like the root cause.

But what we need is as positive, meaningful changes as quick as possible. And I think that first evaluation, that first con consultation, whatever you wanna call it is that crucial piece that is missing in a lot of the PT schools and a lot of the new grads that are coming out too, is, how do we get somebody to buy in right off the bat?

It's should I do this on the first day? Should I do that on the first day? It's you know what? If they need help, Then help them. It's very simple and it's just that concept's not, it's not pushed enough. This is just, in my opinion, other schools, I'm sure are doing this maybe, but at least mine didn't, and I know some of the new grads, it's just not happening.

It's, if you see a problem, if it's the low-hanging fruit, if it sounds right and it looks right, and they're saying all the right things, who cares? If it takes you 50 minutes or five, go ahead and do it. Maybe give 'em a little taste of what you're doing. [00:26:00] Okay. Does that take you, oh, I, I don't say, does it take your pain down?

That's leading. I go, does that change how you feel at all? Does it make you better, worse, or the same? And let them leave the discussion. And if it's better ding. Already bought in. So you can take their pain down within the first 30 minutes of seeing them. Something that you, the other clinicians, other healthcare providers have not done for them.

And let's say the past three or four medical provider visits, either chiros or doctors or whatever, they didn't do that 30 minutes with you. Wow, my pain went from an eight. Oh my God, I can bend my knee now. This is amazing. All because you did that five minutes retreating, you listened to 'em, and then you made that positive, meaningful change.

Now it's up to us to say this is just a door. It's not a bandaid. It's an opportunity. It's up to us, you and I to work together. Make sure that you no longer have to need this again. Does that make sense? We can do this every day of the week, but unless we keep doing this, we'll just have to keep doing this until we're blue in the face and that's not the idea.

So I think the missing part is really making that positive, meaningful change and then making it a long-term plan to never have to meet us again. Crappy business model. I know that, but that's why we have the continuity plan. Yeah.

Danny: But I think, listen if you [00:27:00] let people know that the intent of this is for me to educate you so that you understand how to deal with this because listen, if somebody has chronic lower back problems, right?

And it's a acute on chronic issue, I. The likelihood of that, coming back in some capacity is very high. If you come in and it's it's been five years of on and off this stuff, it's like the likelihood of this happening again over the next six to 12 months or whatever is very high.

You need to know what to do if that does happen, so that in the first, couple hours you can really make a meaningful improvement that doesn't lead to all these other problems that kind of snowball which is bringing you in here today. And this idea of educating people is so rare that we think, oh yeah, it's gonna, they're not gonna stick around and wanna work with you.

But if you really do a good job with that, they'll just never stop coming to see you, and they'll never stop sending people to come and see you either because you know you're actually. Helping them solve a problem and teaching them how to solve that problem long term. And not everybody wants that. A lot of people want to go to a wellness based sort of approach where it's just manipulate me a couple times a [00:28:00] week, put me on a little traction machine.

But those are not the people that we want to work with. And so it's, again, it's just like getting that right person in the door. Yeah,

Scott: for sure. Education is huge. And I figure I'll say this, if you can educate people on something with their own body in layman term, it's like an eighth grade reading level, then if you do nothing but that, they're gonna leave your clinic with tremendous amount of confidence and enthusiasm to work with you because you probably have educated them 2000 times more than the other providers have.

Cuz they'll use those $10 medical terms. That means nothing to them. I don't care how smart they are. They can be a c e o of a company, but they're not professionals with the body. We are. So make that really easy to digest for them. Make sure that they understand it and put it in a package where they can take it home and they can teach it to their wife or their husband or their kids and they'll be like, wow, this is what's happening to me.

That's never happened before. This is crazy. Yeah. That's the value honestly.

Danny: I was teaching a course at it was in Wilmington, North Carolina. I was teaching this CrossFit movement mobility trainer course when I was working for for [00:29:00] Mobility Wad back in the day. And I had this guy come up to me and he was a retired tanker.

He was a, he was in the army, he was like a tank driver driver. And he came up to me after the course and I remember he was like, dude, this stuff is so valuable. And I'm gonna give you, I'm gonna give you a example of why he goes my, he goes, my mom thought she was gonna have to have foot surgery.

And he's I started watching these videos on YouTube and it's like I'm sharing 'em with her and I'm getting her to do some just like basic self soft tissue release stuff to her calf and her foot and having her just move barefoot a little bit more and. He's dude, she did this for three months and completely avoided surgery.

And he goes, I'm a tanker. I don't know shit about this. He's I'm, I've, I read this book. He read Becoming a Supple Leopard. He starts sharing some videos with his mom and just like testing and retesting stuff with his mom. And his mom avoids a surgery she doesn't need. And he tells me this after and I'm like, dude, that's like exactly what we want, man.

Like you should be able to with a basic understanding of this, share this with other people and pass it on. And it should [00:30:00] be simple self-care. And if it doesn't work, then go see somebody, right? There's no reason why a tanker shouldn't be able to help his mom with foot pain with some basic, reading under his belt.

So I think it's huge and I hope that is the case with the people that we work with too, cuz that's such a compounding effect. I'm sure you educating people leads to that in ways that we don't even see and know.

Scott: Yeah. Yeah, for sure. Yeah. Education, it just you just explained it like perfectly.

You know why that's ultimately why we do what we do, right? If we can help somebody take it out of pain without ever seeing them that's amazing. It's here's the information. Easy to understand, not apply it to something that you love, and then indirectly you just cared for, and then you just cared for that person's mom.

How sweet is that? Yeah. There's I highly doubt that any orthopedic surgeon or neurologist or whatever can say that they have done that before. I would put money on it. 99% of the time, that's probably not happening. All right. But we have the avenue. To do that through social media, through your YouTube channel, anything like that, put out some valuable information.

You'll push it out there because it's good stuff. And [00:31:00] let's face it, not everybody's gonna have that point where oh my God, I watched your videos and I'm completely cured. Yeah, that'd be terrible because you ultimately, we want them to see you, but usually the lower level stuff can be handled very conservatively.

If you wanna call it conservative, I'll just say responsibly. Yeah. Through just simple intentional motions, purposeful with a little bit of education, a little bit of intelligence. And then maybe you don't have to worry about going to see somebody and going through the whole rigamarole of primary care, x-rays, MRIs, corticosteroids.

All you need to do is take these four movements, do it, quote unquote. Consistently, there's your key term consistently, and all of a sudden you're gonna see those positive, meaningful changes where you don't have to see these medical providers on a regular basis. That's great. But ultimately let's face it, you can't treat yourself via Instagram.

You really can't treat yourself via YouTube 90% of the time. So that's where we come in look, we have this information. Good. It didn't work for you. Maybe we just needed to dial it a little bit harder. Or maybe we need to deload, or maybe we're, we need to rethink that. What are you doing? Bring it in.

We'll talk about it. And then we adjust it from there.

Danny: Yeah. Yeah. [00:32:00] Speaking of social media, I think you do a great job with I've really on, Instagram, I guess is what I'm, is what I'm referencing more than anything. I think you do a great job with that. What a does that turn into patience for you?

And B, what is your approach when it comes to, utilizing Instagram in this

Scott: example? Yeah. Yes, it does turn into patients. I have a lot of people that reach out to me via Instagram because usually if they see it enough, they realize, okay, this guy he knows what he is doing. I throw a little bit of my personality in there too, so they realize that I'm not just, talking the talk.

But I'm an actual, real person. But it does turn into clients, I would say probably per month maybe three. And I think that's a decent click just from Instagram and doing what I do. And it just, yeah, man, it's just a lot of fun. What was that second

Danny: question? I just got off an tangent.

Yeah. What's your approach? What, so when you're. When you're looking at, what you're doing with Instagram, is there structure around that? Is it like, just interested in this right now. I'm gonna, I'm seeing a lot of this. I'm gonna put it out. What do

Scott: you do? Yeah.

The structure quick answer is yes and no. Clearly, it depends. Sometimes it get into a bind where I just say I need to put something out. Sometimes it's a quote or anything like that. [00:33:00] But I'm just trying to speak to my audience now. My audience is twofold. It's one, it's, clients or potential clients, and two, it's other clinicians out there.

So it's, I think it's okay if we try to educate each other on certain things. So every now and then you'll see like a weird technique that I like to use that's been working really well and if I think that works really well. I'll throw it up there in the video and I'll explain it and stuff like that.

If you like it, take it. If not, whatever, just, delete, move on, don't like. And then some are a little bit more simple for potential clients, a little bit more dumbed down, simple exercises just to make sure that it gets in front of their eyes and it's simple to do. And they'll say, a little call to action, like shared tag, somebody that needs this, usually you're gonna get a bunch of that.

And then I also like to have a little bit of my humor in there too, and that's where I go ahead and rip on PT Mills and I can, because I've worked in there for 12, for 12 years and Right. It's just a lot of stuff that when you're working and you're in the trenches, taking grenades yourself that you realize wow, this is.

Garbage. Yeah. And I just take that garbage, I exploit it. And then it just blows up because everybody's oh my God, [00:34:00] that's totally true. So you get clinicians that are like, yes, absolutely. And then you get, clients that are like, oh my God, that's what they're doing with me right now. That's, yeah.

Oh, that's not right. It's yeah. So it gets a lot of traction there just to exploit the fact that they don't PT mills. It, and it's important that way you understand that I'm making fun of the not the therapist. I'm not making fun of the therapist. I'm ripping on the healthcare insurance based model.

It's important that people know that because, there's a lot of really good clinicians out there that are just succumbed to fallen succumb to the insurance based model. And I think that's where we lose a lot. They might get burned out because they realize that, or they think that's, this is it.

This is what therapy is. This kind of sucks and I would agree with you, but if I can educate them, like there's a better world out there, pizza, most suck cash base, we get to do this. We get to treat the way he wants to. It's just to go back on your question, yes. It translates into clients twofold as far as Aiming toward potential clients and to other clinicians just to collaborate with a little bit more of my humor mixed in.

So there's a nice structure to it. I like to call it entertainment. If you can educate and entertain at the same time, I think that's the double whammy that you're looking

Danny: for. Yeah. And it's, [00:35:00] it is interesting as I was watching and, I was telling you before the podcast, I was just like, especially your pulley video with setting somebody up.

Like that's, I laugh so hard when I watch that. And I, any, if anybody's a clinician that's been in, in a, in that type of setting where it's just like anybody with a shoulder problem, you just get 'em on the police for 10 minutes because you can bill for it and it's easy and they just go over in the corner.

You'd understand what he's talking about. But if you're a patient and you're seeing that too and you're just like, Hey, what's a good point? What the hell am I getting on these damn police? Yeah. I don't want to use pulleys when I work out and don't understand, it's like maybe, I don't know, if you just had surgery, that makes sense, but, if you're trying to throw a football, this is not the place for you to be, so I think it it's twofold and it is interesting because it's, it is a slightly different approach. Most people, what I see is it's all three exercises for this, it's all, it's a lot of the same stuff. Which I think can work too, especially if you're really educating their niche, but there's definitely, it's different in a unique way. I think your approach is is probably a lot more Enjoyable probably even to make that, and cuz you like to be creative enough to think about that. I see. I [00:36:00] wouldn't even do that. I would, it's not, my brain doesn't work

Scott: that way.

Yeah, maybe it's just, after 12 years of being in that kind of area, but you have a lot of, you got a lot of content, you got a lot of material to work with. It's almost like you do. It's this is easy, what do I wanna pick on today about the front desk staff that just, calls, insurances all day, or, why not that person just lays on a hot pack all day and gets for forgot about, all this stuff we've been through, we've seen it before.

Yeah. Just, it just, it's just easy, man. It's easy and it sucks and yes, I have a creative mind to it, so it doesn't take, sitting down and mapping out my creative thoughts. It's literally spur of the moment pop in my head. I can knock out a, like a reel, I guess you could say, in Five, six minutes.

And it's pretty easy for me. It's just, that's my jam. And I don't really worry too much about how does it look and, is this perfect? Am I saying the right things? I'm just literally, here's are my thoughts. Here's a quick blurb about why this, why PT mill suck.

Or here's a quick blurb of, why the ankle mobility's gonna really help with that torso angle in your squat. Quick easy, digestible. I don't really worry too much about making it the perfect post, cuz the more you do that, the more you realize it does. [00:37:00] It just doesn't matter. It doesn't matter.

Yeah. Just get your content out. As long as it's good quality content, authentic and it reads well, then

Danny: it's okay. Yeah. And I think again, man, it just goes back to this idea of it's, it is, it's. When someone says yeah, just, it's just be authentic like that is it's like somebody's saying, just be vulnerable.

And like I've gone to like marketing events and things where they're talking all about the idea of marketing vulnerability and it's like everybody in there, brother in there, is just gonna be vulnerable for a second. And they just, they started, I was like, you can't be fake vulnerable, either you, you either are Yeah. Or you're not. And if you are, it's it's hard for you, you know what I'm saying? It's hard to write stuff that or to talk about stuff that maybe is challenging for you and, because it feels uncomfortable, and, or you have this moment where you're like, Ooh, I don't know if I should put that out like this.

This might not go the way that I want. And as long as it's not, I guess mean towards anybody specifically or whatever. But if it's yourself. I think that's a good. [00:38:00] Direction to to go and to listen to, if you're just like, Ooh, I don't know, I don't know about that.

But getting there I think can be hard.

Scott: Yeah. It's hard. It's hard and people generally know when you're full of crap and you don't need to have a higher, I know that, people can smell out BS from a mile away. So if you're BSing it, you really faking it. They're gonna pick up on, man, that's fake or, that's just, that there's no way that this guy is like that.

But usually if it's truly yourself and you're just putting out the content and stuff, that one that you like, all right if I had to, At least give people a couple tips is, put out stuff you like, what do you do on a regular basis? Okay. That stuff should come natural to you.

Think about your favorite song. Okay? The bridge, you're gonna memorize that bridge and sing it to you. You don't even know it cause it's familiar to you. You're good at it. So put out stuff that you're familiar with. Get used to being that kind of quote unquote authentic because that's easy to do. And then you can worry about posting stuff that maybe you're not super comfortable with because everybody has imposter syndrome.

It's a matter of kinda getting over it because realize you realize that your clients don't really care if you don't think that you have all [00:39:00] the education that you need. Because you do. You do. We do. Even as new grads, we do. And we're really freaking good at what we do. We just have to be better about selling how good we are.

Let's face, the, not to get off on a tangent again, but yeah, I think. The physical therapy, just that title. It's just not sexy, nobody says, oh man, I can't wait to go to physical therapy. I think, we really need to, continue like a rebrand, maybe like a relabel.

So everybody asks, what do you do? I'm like, I say I'm a performance therapist and strength coach, performance therapist. Physical therapist doesn't sound sexy, but they say when they hear performance, they're like, oh, that, that's hardcore. I'm, yeah. Physical just by nature, but I'm an athlete above a ball, above and above all, whatever,

Danny: yeah. No, I agree completely, man. I think if you're at a dinner party and you tell someone you're a physical therapist, it's a great way for people to ask you why the wrist hurts. It's not a bad, like icebreaker. So it definitely puts you in a nice place cause everybody's hurt.

I would always tell people I'm a, I was a human body consultant, like I'm a consultant for the human body. And they're like interesting. What is it? What is that? It, look, what the hell is that? And then I would kinda explain, what it was that I did, because it is it's, I [00:40:00] used usually tell people like, yeah, imagine a strength coach and a PT got together and then they had sex and had a baby, and that baby was me.

They're like what is that supposed to be? You're a what? And so Oh, human body consultant's way better. Yeah. Don't do that. So I have a, I got a question for you about we've talked a lot about all these things that are, working for you and that are positive.

But what's been the hardest part of the year that you've that you've had under your belt with running your own business?

Scott: Being a business guy, that's the hardest part. Growing up I was an athlete, so the athlete part was really good. I was a valedictorian in my class at Damon College now Damon University.

So wild up in Buffalo. But when it comes to business, and you preach this too, that we don't get education on business. And I knew that going into it, so like my systems and standard operating procedures, I had none. I really had no way of documenting it or writing it down or keeping it very guideline and.

Like step specifics. So that has been the hardest part, and that's where a lot of my accountability groups have really been pushing me for. And, thank God for them because otherwise they probably still wouldn't get done. So I relied heavily on my [00:41:00] clinical prowess and I think a lot of us do, but when it comes to the business and some of the marketing techniques and operating procedures and documentation and how to, emails and just recently open enrollment, I had no idea how to roll that out.

So to have that module was, freaking phenomenal and it was great. And it was almost a a plug and play with a couple of nuances around there. So when it comes to the hardest parts about the business about running your own places, you don't realize that. On top of being a full-time clinician, you also have to have five different jobs at the same time.

Yes. Unless you have some sort of capital to hire somebody else, you go from, oh man, ptl suck, I'm gonna go with my own gig. It's gonna be great. You go from one treating therapist to five different people. You gotta be your own admin, your business consultant. You still have to be your treating therapist.

You gotta be your marketing prowess and then you have to be like your after hours call person or something like that. So it's just the hardest part is realizing that I've created a lot more work for myself. Yeah. Yeah. And I needed help and being in athletics was really good for me cuz not any team I [00:42:00] was on.

And not to too my own horn, but I was on a lot of winning teams. I'd like to win, winning is fun. If you're not having fun, you're probably not winning. But I usually say and by and large I was the captain of my team, which is an honor to do that. But I'll be the first to admit that I was.

Definitely not the best player on any one of those teams. Zero. Zero. So how do you build a good team? Is, you find somebody who's really good at that specific position, like forward start with a solid goalie, good foundation, build your defense. All right. I was probably maybe middle of the pack as far as talent wise, but I knew how to surround myself with really good people and that made our team really well.

So that's why I realized that early on, that I needed to find somebody that knew what they were doing and that's where I found you and PT entrepreneur in PT business. And I'm like, this is the team that I need to surround myself with. And then once I get and insert myself into that team, I know that it's gonna be a winning team.

We're gonna have a lot of freaking championships on the road, if that makes any sense. No,

Danny: it makes a lot of sense. I liked all the va the number of sports references you just dropped in that one explanation is a very impressive and, but also [00:43:00] it makes a ton of sense to me because I completely understand.

I understand what you're talking about because we see that over and over again. And a frankly, I've been through it, right? I am not a, I didn't go to business school I didn't have some grand plan to be some consultant to hundreds of businesses actively, that I practices.

It is not, it's not how it worked, right? It's just that's, that, that wasn't the intent. But the struggle of what I went through and what we try to help people avoid is really what drives what drives us. Because what we see is so much is people like yourself fed up clinician, great clinician that like just doesn't wanna do that anymore.

And they swap out, their. Nine to five over here or whatever for five to nine over here. And essentially they make less per hour for quite some time. But they have ultimate control over what they do and when they do it, which, which in a lot of, for a lot of people will, they'll take that exchange.

But I can tell you that you can hold that clip for [00:44:00] a while. I think I'm a pretty good worker. Like I can work long hours for a long period of time, but everybody runs into a wall, both physically and mentally. And it starts to really exhaust the more important parts of your life in regards to your relationships, your health your mental health Being a pretty well-rounded person.

And the other challenge I see so much with clinicians like yourself and myself is I went from an environment where I'm surrounded by other or with other healthcare workers and people that I can engage with and bounce ideas off of and learn from and mentor and just but just have time with as well to then isolate it in a clinic by myself, one-on-one with somebody else which is what I wanted to work with that patient population.

But I didn't really understand that the difference was I was taking myself out of. An environment that a lot of us thrive in. So when you remove that, it becomes very isolating, very challenging. And to have a community like the Mastermind group [00:45:00] where now all of a sudden it's yeah, we get together a couple times a year, but man in, in so many other ways, we can have this network of like-minded people that are.

You can balance clinical ideas off of, you can talk family stuff, you can talk business stuff like that just didn't exist. And we wanted to try to have that, because I know how much of a detriment that was to me at least. And to now see clinicians not necessarily have to go through all of the the challenges that, that I did, it's great because, they need that.

We need that. That's the type of people that we are. I think it's cool to see what's been helpful for you, especially if you're more of a quick starter and then you're forced to be more organized. Because A, we have systems, but b, you're surrounded by people that are doing similar things to you and you don't wanna be last you're competitive obviously, right?

So you show up on these accountability calls and it's yeah, I suck this month. I'm way behind you guys. I'm totally fine with that. That doesn't work that way.

Scott: Yeah. A lot of it is just humbling to yourself. You realize okay, you, you actually are not as good as you think you are. Yeah.

Which is good, but you also realize it, you're really not as bad as you thought you were. Which is also just as [00:46:00] beneficial too. Yeah it's been good to have that community too, just from the mastermind alone, because you can pose a question in the group. It's not like you're posing it on, Facebook in general where you get, 30,000 different answers back, only one of which is probably beneficial.

But you're talking to other clinicians really probably having the same questions and a lot of the same struggles, and then you have this nice little thread that comes along. Or if you say, Hey, just, does anybody have one of these that they're willing to share? I'm pretty sure all of us are really willing to share what we are doing, because ultimately Oh yeah.

If you're like a competitor in the same area there's always gonna be people to see. We're low volume, so you can't see everybody. So if same team we're promoting the profession or the new profession is what we'd like to call it, then everybody's gonna win. We're gonna drive more people into this kind of form of treatment, this form of, quality care.

And that word of mouth, that trickle down effect is just gonna take off. So to have the Mastermind as that resource is just a an incredible way to just explode this type of treatment. It's, it I'm [00:47:00] glad it's there and it should have been there like 20 years ago.

Danny: Yeah, dude. And I tell you, the other thing that's really interesting is, we have dozens of Clinical instructors that are teaching con ed courses all across the world like legitimately the level of clinical understanding in this group of people is just insane.

H more so than the business side, no doubt. And it's not something that we structure really at all, but to see to go to a live event and see somebody doing a vestibular exam to somebody on a table or a rock out, outside or something like that, it's just you don't see that often as they're like, as they're teaching three other people what they're doing and why, and it's like they, but yet they do that on the weekend all over the place.

And that's like their part-time thing. Yeah, so like getting great clinicians together I think is awesome, and the fact that they can do that, but then, build the business around that relationship they want to have with their patients and the clinical skillset they want to be able to use.

I think that's the most frustrating thing. If you work really hard and you've been in the setting, you work really hard to get a great clinical education and you can really help people. And then you got a [00:48:00] work comp guy with a two year ankle sprain coming in, you got somebody that, that is going through litigation, doesn't probably really want to be there, just wants the documentation.

You got the one person that really wants to be there that you wanna spend more time with, and then you just kinda get a a gamut of other folks, but you can't really give them the time and attention you need. You have this sports car of a skillset you've developed and you can only drive it in like first gear.

Yeah. And it's so frustrating, and I think that's what drives people away more than anything.

Scott: Yeah, it just wears on you and it got, it gets to the point where you're actually looking for different professions. I, in order for me to do what I wanna do, if I gotta get outta here, but where am I gonna go?

Yeah. You get people that really look for, professional sports teams or collegiate teams and like, how can I get into that? Not realizing that's even more hours that you're gonna work too. So you get into that, that, that brick wall of what I'm, what am I gonna do?

Because you want that person, outta your 25 patients a day. That one person that comes in at 5:00 PM because it's after school for them and they are rehabbing something that's been chronic and they're feeling that benefit. You want that person, but you want. Tons of those kind of people, right?

And you don't really get that in the insurance based model that you get because you're just, you just can't. [00:49:00] And so what we do is you went out and you pretty much created an environment where we can get those people, and then you brought on, thousands of other people right after you.

So you, and thank you for doing this, because if it wasn't for you, I'd still be seeing 20 people a day. And, just doing the whole crap that everyone else does kinda sucks.

Danny: Dude. I've on a, I'm interested on a happiness scale. So let's say your your last year in, in, in a traditional clinical setting the clinic you were at in Charlotte, on a scale of zero to 10, how happy were you?

Three. Three. Okay. Okay. In the last year the first year of business, I actually think is the hardest. So in the first year of business in your own practice on a the same scale, where are you at? 1415. That is like way higher. I

Scott: don't mind struggling. Struggling is fine if, we went through your entire life.

We went through PT school, everybody struggled through that. Just from a volume standpoint through sports and everything. You struggled through two a day for preseason. You struggled through constant, you the hundred degree weather tournaments on the weekends. You [00:50:00] struggle through that.

So struggle is fine. Struggle's great. So I don't mind doing that, but to have the freedom to say and I can honestly say I sent Yves of boxers say, Hey man, I just wanna let you know that my goal for the first year was to just make half of what I was making just past a hundred K and I've never missed dinner with my kids.

That was like number one. Yeah. How about that? I can't say that I've ever had dinner with my family and my previous child. So just that alone and the fact that I can literally just cancel an entire day, one, not feel about it. Two, take my kids to the doctor that they needed and not have anybody breathing down my neck about p t O that I used is worth its weight and gold.

And some people can't say that and I get that, but 12, 13 years of doing this, the fact that I can literally just tell my clients, Hey guys, I gotta cancel today. They're not they don't give me any crap. It's Hey, I just gotta cancel today. I'll reschedule you. Cool. Sounds good.

Just let me know. And to have that freedom to do that and have that relationship with your clients, that they're cool with, that they understand that. And then you don't have to worry about that just from an employment standpoint. You don't have to have HR breathing down your neck or some boss saying, Hey, you didn't meet this productivity [00:51:00] standard because you literally had to take your family to the doctors is awesome.

And I feel like once people get a taste of that, they'll realize how beneficial. It is, even if you don't make as much as you are, and fun fact you will, and it's easy to do as long as you're a clinician and work ethic, you will, you can't not really with enough work ethic. But once you get a taste of that, you're gonna realize how beneficial this kind of model is and how much freedom it's gonna provide you.

And then when you do build a team, how much freedom you're gonna be able to give to your team. And it's gonna build, it's gonna build something that's just gonna be so valuable to the community that it's gonna be a staple and that should be a staple and that it should be 10 years from now. I pray.

I pray that it's the new norm. It should be the norm.

Danny: I think in a lot of ways it's trending that direction in and in a small scale. But when I see, like for instance, there's a big hospital here in Atlanta that just started an elite. Performance something, another group, I forget what it's called not long ago maybe a year or so ago.

And it's basically exactly what we do, but run through this big group. But it's a cash [00:52:00] clinic that they basically started under this umbrella of the, of this big hospital. Like it's going that way because they see it too. They're gonna, if there's an opportunity and they can make money off it.

I think that they will. And there's plenty of people in our profession that would love to work in that environment. And I agree with you the time flexibility I think is what people will really value the most. But when you build your, when you build a team of other people around you, what I always got so much personal satisfaction out of.

Was being able to like, I felt like I was like saving clinicians from a f that I knew that they were headed towards. It's just dude come over here. It's just, it's like when, ke when Kelly gave me an opportunity to teach for them. I remember him telling me, he was like he literally goes like, dude, it's better over here.

Trust me. I know. He's I know it's hard for you to see that cause there's a lot of unknown, but it's better over here. You should be over here. And I didn't really quite understand him until, in the first year. And I was like, damn. He was right. Cuz I was in, I was, I'm my dude, my, my military career was ahead of me.

I was like, all right, yep. Check this box, make major, take this job. Lieutenant colonel. Like I was in what I was gonna do [00:53:00] and. And so thankful that he gave me like a different perspective of oh, dude, you're missing so of these other things in life that you could have control of and that you don't.

And there's obviously like other reasons why we decided to go that route too. But I think for so many people, like the thing they really enjoy the most is saving those other clinicians, building this small team where they have their culture dialed in and what they want. And then and being able to lead that group and being, intimately in part of that.

Huge,

Scott: and I think that's where we really should be striving to get to, right? Because once you can harness your own culture, you realize that this is the culture that you really wanna harness. And that's gonna drive people with the same culture as far as clients coming in to see you too. Because that's what the results are gonna happen.

When you get two people with different cultures, they're gonna clash each other. Like your chronic pain people or your litigation people, that's, it's gonna clash. It's not gonna have results. And just to add to it, I would argue that we actually still need the PT

Danny: mills.

Totally.

Scott: We do. They're gonna handle the people that are those chronic paying people that are just spinning their tires or the litigation people, or the people that just need general movement to get better. Yeah, we don't really care [00:54:00] about, lifting heavy or doing anything of worth value.

So we still need that. But if we create the culture that you're talking about with a team with the same culture, the same like-minded people with still, maybe it's some different personalities, but it's that culture that's gonna be developed, that's gonna drive that whole success moving forward as that.

And if we have little clinics like mine around a, like big cities, cumulative effect is all these clinics are probably gonna be. Pretty freaking good at what they do. Yeah. Maybe some nuances here and there, but ultimately we're gonna help the community as a whole. The more little clinics pop up like this and the more they grow, the more people will be helping on a regular basis.

We pull some of those higher end individuals out of the PT mills and save. We can even save those people from the PT mills, not just cl clinicians, but patients like, man, it's better over here, trust me, and it's gonna save money cuz it's gonna save you time. A lot of headache. And honestly, I'm gonna be, we're gonna be client for life.

So I think if you can harness that culture, it's gonna have a twofold effect from both a clinician and a client.

Danny: That's a great point, man. And I'm glad you brought that up because it's I went to school with [00:55:00] plenty of people that should be in a a PT mill role. Yes. And that's okay.

That's what they signed up for and that's what they like to do. And they. They thrive in that environment. And there's people like you and I that, that I think are a little, I don't know if it, weird isn't the right word, but just different in terms of our approach and what we're interested in and how much we really value the ability to focus on things outside of the traditional PT world and really integrate the strength and conditioning and the general wellness world and be able to get into other things that, that many people in our profession a don't know anything about or care about.

But yet they crush it with, that, that Medicare age, knee replacement person, that, that needs their help too. And I think that's great, but it's just, it's not the environment for somebody like you and me and I think, you either know, you belong there or you don't pretty quickly.

It's just a matter of whether you decide to do something about it or not.

Scott: No, a hundred percent.

Danny: Completely agree. All Scott. Dude, this was a lot of fun, man. I could talk about this for hours. Hey, same could be

Scott: tangent. You got so two. Just kidding.

Danny: This is what you get. Listen, when you get [00:56:00] two people with podcast together, Aw, it's a lot of talking that happens.

It could go all day.

Scott: Just talk like 50 different topics all at one time. So you're welcome. This is a lab packed in one.

Danny: A hundred percent. Yeah, that's right. No it's it's a lot. I think we jumped around a good bit, but but man, this was fun. I really enjoyed chatting with you about it. Where can people go if they're interested in learning more about you, your practice and just if they're interested in maybe joining the team and becoming an Elite Carolina movement doc like yourself, where do they go?

Scott: Happy. Yeah. Okay. Head to my website, www.carolinamovementdot.com. You can email [email protected]. You can DM me on Instagram at carolina underscore movement underscore doc. Go ahead, follow me. Click the little blue button. It says follow send me a dm. Fun fact, when you do DM me, you're be getting my assistant, her name is Courtney.

She is awesome. So she'll be doing all the conversations back and forth and get ahold of me whenever you guys do have questions. And if you are looking to hire or work with somebody of value that really cares about you as a clinician, [00:57:00] get ahold of me, get on my team stat. I am looking for somebody that's willing to actually put forth the effort.

And I promise you, your compensation will directly reflect your work ethic. So get ahold of me if you're interested in working the year in the Charlotte area, and I am looking to expand. So if you've got a growth mindset, I'm your guy. Get a hold of

Danny: me. Let's do it. Damn, dude. What a good plug. I wanna apply for your job.

I'm gonna send my resume and you're like, daddy mate, that's weird. He's relocated from Atlanta.

Scott: Who's this guy? Bottom of the behind. Just kidding.

Danny: Yeah, overqualified. Get him outta here. He never stick route. Chronically unemployable. No, that's a great man. I really appreciate it. You thanks so much guys.

Go check this stuff out. Especially social media I think is great if you if you wanna get a little laugh in and some physical therapy specific humor and sarcasm is a pretty good place to go. And Scott, man, I know you're a busy guy with a lot of family and business stuff going on.

So thank you so much for taking your time out to chat with us today. I really appreciate it.

Scott: I appreciate it too. Anytime I get, get a chance to get on the mic and hash it out with somebody with their own podcast, I could talk to Brick Wall and still make friends with it. I am cool with that, but other than that, I am a busy guy.

You got [00:58:00] clients coming in. But Dan, I really appreciate the invite for the podcast. Totally willing to do this again down the road in a couple years. Keep putting out good stuff because everything is super, super valuable. If this is your first podcast that you listen to from Danny, go ahead go scroll down, either Apple iTunes or Spotify.

Listen to the very first one you can, and just let it keep rolling from there because everything that he has to offer is super valuable and you can apply it immediately. Better than that I am Dr. Scott o Blanca in Charlotte, North Carolina, better known as the Carolina Movement Doc. I gotta get going, Denny.

I appreciate it. All right, Jablon. Hi brother.

Danny: Thanks so much man. Take care.

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