You understand the mindset of a performance-based PT

You are working on or have resolved your poor relationship with money

You feel 100% confident that you are worth way more than you're charging

You have a formal written phone script

You have a list of common objections and countermeasures

You know what to say when asked the "Do you take my insurance?" question

You can recite your elevator pitch on the spot; aka "What does your business do?"

You follow a systemized sales process with every new client you have

You have conversations about solving problems instead of modalities and tools you use

You ask a series of questions to get to the real WHY for them being in your office

Over 70% of new patients are sold a package at eval or 2nd visit

You are effectively marketing to your local area

You have a 10 person Dream Team of local business owners

You are having 1-2 face to face meeting a week

You have 1-2 workshops scheduled a month

You have a formal follow up process for each possible referral source

You facilitate long term healthy relationships with local health and fitness professionals

You fully understand your ideal customer or "avatar"

You understand where these people congregate both in person and digitally

You are regularly producing digital content

You are writing 1 or more blogs a month

You are posting consistently on Instagram or Facebook

You are consistently commenting and engaging on possible referral sources content

You understand how to leverage your best digital content to build trust/rapport

Your website is producing consistent leads to your business

Your website passes the 3rd grade or grunt test

You have a 3 step process that is clear simple and posted on your site

You are effectively tracking each patient that does not schedule a f/u visit

You have a formal process for following up with each lost patient

There is a formal process for each patient that cancels

There is a formal follow up process after each patient visit or eval

You have a template for post eval post-visit emails

There is a system and process that is written/videoed for each part of your practice

You have a blocked schedule for patient care, personal time and administrative tasks

You have blocked admin and marketing time weekly

You have a formal system and process for on-boarding each patient

You have scripts for phone calls and package sales

You have a pricing sheet that is shown to each patient

You are having a weekly meeting with yourself and/or staff

You know what KPI to track to make sure are running a healthy practice

You are compiling all clinic metrics and watching trends to determine best practices

You have a 3 step process that you discuss with each patient

Every patient is scheduling a follow-up appointment with you before they leave your office

You have and are tracking a lost patient log

You are discussing the long-term health/wellness with patient at each level of service

Over 50% of your patients are on some formal package program

Over 10% of your patients on a continuity program

You have a YouTube channel

You are consistently sending each patient emails after eval

Each patient that walks in the door is getting the same customer experience end to end

You understand/have a healthy mindset/relationship with money

You have and utilize a personal budget

You have no debt

You have/had a debt payoff plan

A portion of your income goes towards investing

A portion of your income goes towards savings

You know your credit score

You understand marginal vs effective tax rate

You have a personal tax strategy

You have adequate auto/homeowners/umbrella insurance

You have adequate disability/medical/long-term care insurance

You have life insurance

You have an emergency fund that could support you for 6 months

You have a properly documented will

You are willing to invest financial resources in your personal growth and development

You are clear on your purpose, vision, and mission

You understand/have a healthy mindset/relationship with money

You have a bookkeeper or system for keeping your books

You have a profitable business

You have the proper business entity

You have a business tax strategy

You understand taxation on dividends vs. salary

You have a CPA or tax professional

You have adequate business/liability insurance

You have and utilize a business budget

You have a weekly finance meeting

You allocate funds on a weekly/monthly basis to profit

You allocate funds on a weekly/monthly basis to taxes

You understand spending money in marketing efforts is not a waste of funds

You are willing to invest financial resources in your business growth and development